3. Genre boundaries can be flexible and you can get
genre hybrids.
Terminator 2 is an sci-fi and action film.
Back to the future is an sci-fi and western film.
4. Audiences have “generic memory”- they’re familiar with genres from reading
books and watching films - it helps them to anticipate what might happen -
and allows the director to play with their expectations.
Genre= a system of signs or symbols or themes by which a particular genre can
be recognised e.g. the western= cowboy hats , guns ,horses , mountains or
desserts , Indians, cowboys, gun fighter, “taming the west”.
Genre= a contract between the audience and film makers. Audiences build up
“generic memory” and can anticipate things happening – so the director can
play on this.