VISUAL RHETORIC

1. VISUAL RHETORIC AND
ADVERTISING
IES
LAS
ROZAS
1
RAQUEL
PÉREZ
FARIÑAS

2. ADVERTISING
VISUAL
LANGUAGE
n Its
goal
is
to
inform,
convince
and
sell.

3. n
Visual
Rhetoric
is
a
means
of
communicaAon
through
the
use
of
visual
images
and
texts.
n Visual
rhetoric
encompasses
the
skill
of
visual
literacy
and
the
ability
to
analyze
images
for
their
form
and
meaning.
VISUAL
RHETORIC

4. n The
comparison
of
two
things,
which
are
alike
in
several
respects.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

5. n A
synecdoche
(sɪ
ˈnɛkdəkiː)
is
a
figure
in
which
a
term
for
a
part
of
something
refers
to
the
whole
of
something
or
vice
versa
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

6.
n A
metaphor
refers
to
one
thing
by
menAoning
another
for
rhetorical
effect.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

7. n Hyperbole
(haɪˈpɜːrbəli)
is
the
use
of
exaggeraAon
as
a
rhetorical
device.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

8. n PersonificaHon
is
a
figure
that
gives
human
characterisAcs
to
inanimate
objects.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

9. n Symbol.
A
visual
or
metaphorical
representaAon
of
an
idea
or
concept.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES