Lenovo Touch turntable digital campaign

1,039 views

Published on

Lenovo PC proof that its technology can transform your feeling into a musical experience

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,039
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lenovo Touch turntable digital campaign

  1. 1. DIGITAL ACTIVITY PROPOSAL LENOVO TOUCH CAMPAIGN
  2. 2. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.2 Market situation
  3. 3. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.3 approach: promoting lenovo product lines by demonstrating its touch features. message: touch is more playful than clicking
  4. 4. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.4 Insight: people tends to like something new about something they think they already know They know about touch. But they don’t know what it can do until they touch it.
  5. 5. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.5 Idea: THE TOUCH TURNTABLE www.touch-turntable.com A turntable with Lenovo PC technology that can absorb our joyful feeling into a sensational (touchable) musical experience.
  6. 6. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.6
  7. 7. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.7
  8. 8. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.8
  9. 9. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.9
  10. 10. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.10
  11. 11. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.11
  12. 12. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.12
  13. 13. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.13
  14. 14. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.14
  15. 15. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.15
  16. 16. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.16
  17. 17. 2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.17

×