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CIAPACIHNIH	
  
Who	
  the	
  hell	
  is	
  us?	
  
Fortune	
  digital	
  division	
  have	
  born	
  few	
  years	
  ago	
  as	
  the	
  new	
  member	
  of	
  
Fortune	
  Indonesia	
  family.	
  
But	
  un9l	
  this	
  year,	
  it	
  doesn’t	
  have	
  a	
  name.	
  	
  
Rest	
  of	
  the	
  family	
  called	
  them	
  the	
  digital	
  kiddos.	
  
So	
  we	
  ask	
  them,	
  to	
  create	
  a	
  name	
  for	
  Fortune	
  digital	
  division.	
  	
  
A	
  name	
  for	
  one	
  of	
  the	
  member	
  of	
  the	
  family	
  
So	
  we	
  sent	
  them	
  anonymous	
  postcard	
  mails	
  all	
  through	
  the	
  office,	
  like	
  a	
  
blackmail.	
  
Secret	
  admirer’s	
  leCers,	
  pending	
  invoices,	
  fake	
  invita9on	
  pitch,	
  threat	
  
leCers	
  etc.	
  all	
  mails	
  put	
  with	
  a	
  url	
  signature:	
  ciapacihnih.com	
  
(whothehellisthis.com)	
  and	
  directed	
  them	
  to	
  a	
  name	
  submission	
  page.	
  
Total:	
  132	
  name	
  recommenda9ons	
  submiCed.	
  Now	
  they	
  called	
  us:	
  Did	
  {diaidi}	
  

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Cyapacihnih

  • 2. Who  the  hell  is  us?   Fortune  digital  division  have  born  few  years  ago  as  the  new  member  of   Fortune  Indonesia  family.   But  un9l  this  year,  it  doesn’t  have  a  name.     Rest  of  the  family  called  them  the  digital  kiddos.   So  we  ask  them,  to  create  a  name  for  Fortune  digital  division.     A  name  for  one  of  the  member  of  the  family  
  • 3. So  we  sent  them  anonymous  postcard  mails  all  through  the  office,  like  a   blackmail.   Secret  admirer’s  leCers,  pending  invoices,  fake  invita9on  pitch,  threat   leCers  etc.  all  mails  put  with  a  url  signature:  ciapacihnih.com   (whothehellisthis.com)  and  directed  them  to  a  name  submission  page.  
  • 4.
  • 5.
  • 6. Total:  132  name  recommenda9ons  submiCed.  Now  they  called  us:  Did  {diaidi}