Google AdWords Best Tool For
Advertising
What is Google Adwords
• Google AdWords is an online advertising service that places
advertising copy at the top or bottom...
Features of google adwords
• Small Initial Investment : This is the major reason why Google
AdWords is so popular. Google ...
Features of google adwords
• Target Traffic : This is another important and very useful aspect
of Google AdWords that serv...
Pros Of Google Adwords
1. Reach: Adwords claims that about 80% of internet users
alone and uncountable browsers abroad can...
Pros Of Google Adwords
3. Timing: Google Adwords places the advertiser in the right
place at the right time. The customer ...
Cons of Google adwords
1. Not All Clicks Are Good Clicks : Every click to the company
website is a charge on the company’s...
Cons of Google adwords
4. A Bad Strategy Is A Waste Of Money
Advertising strategies on Google Adwords still have to be wel...
How It Works
• Here’s how ads on Google can help you get you more interested visitors to
your website.
Check this video
Source
• http://www.google.com/adwords/?clickid&so
urceid=awo&subid=ww-ns-g-
awhp_nelsontest3_nel_p
• http://en.wikipedia....
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Google AdWords best tool for advertising

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Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query.

The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy.

AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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Google AdWords best tool for advertising

  1. 1. Google AdWords Best Tool For Advertising
  2. 2. What is Google Adwords • Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. • The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. • AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per- mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
  3. 3. Features of google adwords • Small Initial Investment : This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investmentYou need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click • High ROI : Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits; therefore, there is a greater chance of business.
  4. 4. Features of google adwords • Target Traffic : This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. • Instant traffic : This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site.
  5. 5. Pros Of Google Adwords 1. Reach: Adwords claims that about 80% of internet users alone and uncountable browsers abroad can be reached through its advertising on the Google Search Engine. This is a powerful advantage when on a budget but need to reach as many people as possible to get the fastest returns. 2. Cost: The cost of using Adwords is, in a word, manageable. Cost is a primary concern for companies, and here Google’s strategy makes it easy for the user to control their costs.Google only charges clients of Adwords for every click on the client website. There is no minimum cost for usage and the client can specify how much their budget is per day between 1 US cent to $100 dollars per click.
  6. 6. Pros Of Google Adwords 3. Timing: Google Adwords places the advertiser in the right place at the right time. The customer is on Google looking for something to answer a question or to find out something about an item. This places the browser in a mood that is open to selling offers. 4. Flexibility: Adwords can get up on the web in as little as 15 minutes. When trends in consumer behavior change, advertisers on Adwords are agile enough to change with them at the turn of a dime. 5. Tutorials: Adwords has a large array of helps and tutorials available to the starting advertiser. The user can even control the cost of advertising for initial experimentation and eventually kick up the cost once confidence in the engine increases due to actual results.
  7. 7. Cons of Google adwords 1. Not All Clicks Are Good Clicks : Every click to the company website is a charge on the company’s part. Even if the browser makes a purchase or not from the site. Depending on the product, sometimes your visitors can be varied ranging from your competition to researchers, to kids having a ball. 2. No Competitor Data Comparison : No competitor data comparison is shared by Google Adwords. As a company policy, Google does not disclose the performance of other companies that may have the same service or product as yours.
  8. 8. Cons of Google adwords 4. A Bad Strategy Is A Waste Of Money Advertising strategies on Google Adwords still have to be well planned to garner and effective response from the consumer. 5. Adwords Alone Is Usually Not Enough Adwords must be considered on of a number of tools to be used in promoting the company or getting people to go to their site. Alternative methods can include email, instant messenger, the best being by word of mouth, passed on from one user to another. 6. You Only Have 70 Characters To Sell Yourself At the minimum, the copy space for Adwords is 70 characters only so choose your words carefully to maximum effect.
  9. 9. How It Works • Here’s how ads on Google can help you get you more interested visitors to your website.
  10. 10. Check this video
  11. 11. Source • http://www.google.com/adwords/?clickid&so urceid=awo&subid=ww-ns-g- awhp_nelsontest3_nel_p • http://en.wikipedia.org/wiki/AdWords • http://blog.digitalmarketing.ac.in/search?q=g oogle+adwords#.Uy9jIqiSySo

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