Business online reputation in 20 Key Figures

1. E-réputation des entreprises : 20 chiffres clés
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2. Business online reputation in 20 Key Figures
89% of the population of United
Kingdom use Google’s search
engine.
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*Return On Now

3. Business online reputation in 20 Key Figures
In the US, 59% of consumers use
Google every month to find a
reputable, local business.
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*Search Engine Watch

4. Business online reputation in 20 Key Figures
74% of Internet users ‘google’ a
company name in order to get
information on that company before
buying.
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*Weber shandwick & Krc research, 2012

5. Business online reputation in 20 Key Figures
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*Reputation VIP (2014) – Study based on the Google pages of 1700 companies

6. Business online reputation in 20 Key Figures
The risks of business online
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reputation

7. Business online reputation in 20 Key Figures
40% of businesses today (as
opposed to 26% in 2010)
consider online reputation to
be their number 1 risk.
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*Study carried out in Spring 2013 by the firm Deloitte with Forbes Insight

8. Business online reputation in 20 Key Figures
41% of risks are attributed to
bad working conditions for
employees.
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* ACE Group

9. Business online reputation in 20 Key Figures
51% of top executives think that
risks to reputation should be
addressed in Board meetings.
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10. Business online reputation in 20 Key Figures
83% of businesses will, at some
point in the next 5 years, face an
online crisis.
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*Return On Now

11. Business online reputation in 20 Key Figures
Online business reputation
in time and speed
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12. Business online reputation in 20 Key Figures
5 minutes are all it takes to
destroy a company’s reputation.
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*Warren Buffet

13. Business online reputation in 20 Key Figures
The moment a business crisis is
declared, its announcement,
particularly on social networks,
is potentially seen by 2.2 billion
people worldwide.
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14. Business online reputation in 20 Key Figures
In the hour that follows that
announcement, 30% of
company crises are being
talked about by international
media.
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*Survey conducted by Freshfields Bruckhaus Deringer

15. Business online reputation in 20 Key Figures
Less than 72 hours is how long
90% of crises last.
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16. Business online reputation in 20 Key Figures
Never is when a business will
erase all online traces of a crisis
as the digital footprint they leave
behind is ineradicable.
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17. Business online reputation in 20 Key Figures
Business online reputation
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management

18. Business online reputation in 20 Key Figures
92% of businesses feel that
reputation risk is the trickiest
risk category to handle
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* ACE Group

19. Business online reputation in 20 Key Figures
61% of businesses claim they
control their online reputation.
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20. Business online reputation in 20 Key Figures
40% of businesses don’t have an
emergency plan for times of
crisis.
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*Freshfields Bruckhaus Deringer

21. Business online reputation in 20 Key Figures
80% of businesses that set up an
online reputation monitoring
system do it to know what is
being said about themselves and
their products.
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*ACE Group

22. Business online reputation in 20 Key Figures
25% of monitoring systems are
less than a year old.
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23. Business online reputation in 20 Key Figures
Companies devote on average 7
hours per week to their online
reputations.
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*ACE Group

24. Business online reputation in 20 Key Figures
18% of businesses that set up an
online reputation monitoring
system come from
Telecommunications,
Communications or Publicity
sectors.
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*ACE Group

25. Business online reputation in 20 Key Figures
90% of businesses that manage
their online reputations create
and animate content on social
networks.
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*ACE Group

26. Business online reputation in 20 Key Figures
Follow @reputationvip to learn
more about online reputation!
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27. E-réputation des entreprises : 20 chiffres clés
Control your business' online reputation
with the dashboard of Reputationvip.com
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contact@reputationvip.com
www.reputationvip.com
01 84 16 13 20

28. Business online reputation in 20 Key Figures
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