1. 4. Who would be the audience for
your media product?

2. I have looked at the following demographics to choose how I
want to define my audience. Comparing this to the content in
my film with the BBFC I have made my film for teenagers and
young adults as my film includes some adult themes such as
drugs and strong language.
• Age
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation
• Ethnic background

3. I have chosen my cast strategically too, picking people who are
skilled and experience but well known and appeal to a range
of people to make my target audience increase. The larger my
audience, the more money the film will make.
My character are also very stereotypical, stock characters
as it’s based on a fairytale and so most people will relate to
the protagonist of the story.