This presentation includes 6 case studies of successful social fundraising campaigns including a selection of insights to assist practitioners with strategy development and execution.

3. Colin Habberton.
GivenGain Foundation.

4. GivenGain.
Social Fundraising Case Studies

5. Introduction
 Platform Overview
 Selected Clients
Case Studies
 The Cause
 The Campaign
 The Crazy Crowd
 The Corporate
 The Collaboration
 The Competition
Summary Insights
Overview.

6. The GivenGain Platform Summary.

8. GreenPop & The ‘Treevolution’
 30,000+ Trees planted in 3 years

Over USD 63,000 in 7 months
 Community upliftment
 Certificates & co-ordinates
 African expansion: Zambia
Key Success Factors
 Inspirational Creativity
 Simple Message
 Tangible Deliverables
 Relevant & Real Impact
Case Study: The Cause

9. Cancer Association of South Africa
 Multiple campaigns throughout the year
 Cancer awareness & fundraising
Shavathon: Multi-site/person events
 4 Teachers raised USD 10,000 in 2012
Activist campaigns
 Group of 6 friends raised USD 44,000 in
2013
Key Success Factors
 Integrated campaign
 Community engagement
Micro-donation driven
CaseStudy: The Campaign

10. The ‘Cows’ for CHOC
 Children’s Cancer Cause
 730+ Fundraising Activists
 Wear Cow suits in races
 2011, over USD 110,000 in 100 days for the 94.7
 2012, over USD 130,000 in 100 days for the 94.7
Key Success Factors
 Community of Activists
 Supported administration
 Wild & Wacky Identity
Cast Study: The Crazy Crowd

11. IUCN
 IUCN Big Swim
 Endangered Dugongs with EWT
 4.25km across Lake Geneva
 Raised over USD 21,000 in 30 days
Key Success Factors
 Employees’ personal &
professional networks
 Executive level participation
 Challenging & fun supporting a Partner
Cast Study: The Collaboration

12. Crown Relocations
Activist campaign
 12 employees - Crown Worldwide Group
 Crown Kilimanjaro Climb for CHOC
 Raised over USD 30,000 in 6 months
Key Success Factors
 Leveraging global group business network
 Personal, extreme but achievable goals
 Multiple objectives: Wellness & CSR
Cast Study: The Corporate

13. Put Foot Foundation
 Annual Put Foot Rally
 58 crews
 8,000 km for 18 days
 Raised over USD 30,000 in 2011
 Raised over USD 58,000 in 2012
 Raised over USD 112,000 in 2013
Key Success Factors
 Team based
 Relevant to the Adventure
 Support & Promotion
Cast Study: The Competition

14. Strategy
Execution
 The Power in People
 Integrated Campaigns
 Transparency of
 Audience Segmentation
Purpose
 Mass Participation
Events
 Remarkable Creativity
 Courage & Intention
Insights: A summary
 Multi-media Content
Dynamic, Direct
Dialogue
 Community
Management

15. Thank You.
@GivenGain
www.facebook.com/givengain
www.givengain.com