http://mindpersuasion.com/products/ Anything worth anything takes effort, risk, and time. There are simply no shortcuts, however much we'd like to believe there are. But there IS a way to make the time, effort and risk easy. To learn more, please visit http://mindpersuasion.com today.

2. I saw this interesting sales video the
other day for another "Law of
Attraction" course.

3. As someone who loves NLP,
persuasion, instinctive triggers, I LOVE
reverse engineering those things, just
to see what they're structure is.

4. This particular sales vid followed the
same pattern:

5. Promise (Good feeling)
+
Take Away (Bad feeling if you don't buy
the product)
+
Benefits of the product

6. This is a classic strategy as old as the
hills. Hit the customer with negatives
and positives, and associate the
positives with the product, and the
negatives with NOT buying the
product.

7. As most of us have TONS of negatives
and positives inside our heads, this is
pretty easy.

8. But what I found interesting was how
little information there was about the
product, other that it sounded WAY
too good to be true.

9. Things like "quit your job within a
month, and buy houses and cars with
cash," etc.

10. Pure snake oil nonsense.

11. Interestingly enough, if you push the
benefits of your product to EXTREME
LEVELS (lose weight while you eat ice
cream, make money while watching
soap operas, get girls to beg you for
sex by wearing a certain cologne)
people will buy it.

12. Why?

13. Because most of us are TERRIFIED of
missing out on something.

14. It's a very deep trigger that we've had
for millions of years.

15. So when people decide to buy the
"instant cash while drinking whiskey
on the beach" training courses, they
do so not because they actually think
it will work.

16. They do so because the sales message
has triggered the "What if this DOES
work and I miss out on it?"

17. In reality, so long as the sales message
BOOSTS this fear (of missing out)
GREATER than the cost of the product,
people will buy it.

18. Trust me, I know.

19. I've bought many idiotic products for
that very same reason!

20. And then I told myself the same lie
that we always tell ourselves:

21. "Well, at least I tried."

22. Now, it took me a LONG TIME to
realize that this was a LIE.

23. Spending money on something you
KNOW probably won't work isn't really
trying.

24. In fact, it's to cover up what REAL
TRYING is.

25. Real Trying (as opposed to buying
snake oil) involves getting out there,
and doing things just to see what
happens.

26. Nobody's going to hold your hand and
show you the step by step path to
riches, or weight loss, or finding the
partner of your dreams.

27. That takes effort.

28. That takes time.

29. And yes, that takes risk.

30. But risk doesn't have to be bad.

31. In fact, it can be pretty fun.

32. Especially when you train your mind
into LOVING doing things, just to see
what will happen.

33. Learn how:

34. mindpersuasion.com/loa/