It allowed me to be able to know who was interested

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2. What's going on fellow real estate investors? This is the nal video of this series
overall. We're gonna be talking about systems. So we've talked about the why,
why you're doing it, getting your message clear and concise out in front of the
people, potential customers that you're gonna have and make sure you're
getting a response. Make sure you're gonna get into measuring. It's the rst
opportunity you get to measure how well you're doing with your advertising,
with your personality and putting it out there. Making sure you're being
con dent in what you're putting out there. We talked a little bit about the how,
you know the active verses passive strategies, different things that you can do
there.
But systems, so this really comes down to being able to do, sure it's great to put
some of those things out there, but you want to be able to, when you get the
response back, in order to be able to interact and engage with that in a
meaningful manner, and part of that is actually taking down the results of what
you're getting.
So number one, you want feedback. So, whether that's someone that's emailing
you, whether there's someone that's calling you leaving you a message, texting
you, however they're responding back to you, that's feedback. So, if you have
different campaigns, and so there's customer resource management systems
that are out there, other things that do automation. We highly suggest getting to
a point, we are starting to do automation and that will start costing money, but
there are also other things you should do that are free as you're starting out.
That also makes sense, when you're getting your feet in the water and you're
testing a few things out, there's some things that you can do that also free to
help you get started as well.
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3. But, the idea behind it is that you're gathering information. Your gathering data.
You know that if, hey, I saw your car and it said to call you about buying your
house, I may have a house for you. So you know, when you're taking down some
of this information, maybe earmark it and say, hey this was from my car, it
happened to be ... oh yeah, well where'd you see it? Oh I saw it at the WalMart
parking lot. Okay. So write that down. And then ask, when you're getting that
information, ask them where they say it that way you know some of the places
that you're actually getting quite a bit of traf c toward your vehicle to do that.
Or, if you're at a coffee shop, you might be able to interact with those people
there. You know that feedback immediately.
As we get into websites and stuff, and so one of the things that you'll nd in the
10 secrets that I really enjoyed and cued into was about 86% of the rst home
buyers right now are looking at websites and online rst. That means your
Zillows, your Trulias, that type of stuff. But the fact that they're even looking
online for a lot of that stuff, one of the things that you can do with whatever you
have is to make sure you also put, if you just have a Facebook page, a free
Facebook page that you've created, a business page for yourself, is make sure
you have a link to that or if you send out an ad on Craig's List, a link that they can
link to that or if it's a business card, they have that link there or website. There's
plenty of very inexpensive options to get started and it doesn't have to be
anything crazy. It can simply be, hey this is who I am, this is what I do, and here is
a message just so that you can call me on.
There's an easy way to do that with Google Forms, if you get into the Google
Suite a little bit that are totally free. Being able to create a few things that track
that and will put it in a spreadsheet for you. So it's another way that you know,
hey I sent this number, they called this number, they emailed this email address
and the only thing I did with this email address was to send it in a few postcards.
So you know that that postcard that you sent out is working or not. So you can
track that.
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4. And there's much more extensive ways to track that, that you can get into later
on, but I'll give you one quick example of something that I did that might also
help you. So, we're looking at doing a lease option on the current home that we
live in and we've recently decided to do a couple different things with it, but I
wanna share with you the response that we got. We did a few Craig's List ads,
we did Facebook, we did Zillow, and a couple different places and one of the
things that I always link back to is I created a website for it. It allowed me to be
able to know who was interested in it and I also left a Google voice number, so
there's two things that I was able to do and cue in on.
Now, I left a message on my Google voicemail to make sure that they
understood what they were getting into. This is a rent to own property. This is
how big the property is and I gave them a very concise, hey this is the property,
here is my website, ll out the form, that way I got that information. So not
everyone obviously left a message, but and I never answered a phone call, but I
always called them back. Even if it was just a missed message or a text, if it was a
text, or if it was just a voice call without them leaving a voicemail, I made sure I
answered all of those. And I also made sure that I answered everybody's call
that left a voicemail as well. So, I still did that, but I did it on my own time, being
able to do that.
And then the other side of that is the form that they lled out, I got to know a
little bit more about my customer base and who I was serving and that's one of
the reasons why we kind of gone a little bit away from the lease option for our
goals and from what we saw from that. So it gives you that feedback loop that's
there. So, using Google Voice, using an email, using a simple Google Form, and
maybe a small website or Facebook page, those are very simple tools that are
free to you to be able to use or at least a minimal expense.
The Management
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5. I don't wanna go too long on any of these videos for you because I don't wanna
keep your attention away from a lot of the important that you're doing, but this
is killer knowledge that we're gonna be giving you, and we've got even more of
that inside REI Wealth Academy, so don't forget to follow us on Facebook, the
Real Estate Investors Wealth Academy or the Roanoke Real Estate Education
Group, if you're in the Roanoke Valley area.
I hope you guys are killing it out there. I keep hearing you guys have great
meetings that are going on out there. Getting some really good knowledge from
Andy Stowasser and his team that's out there. I know Keith and Roberta had a
lot of good things to report when they came back from their visit with you. With
that, make sure you check out REI Wealth Academy, get our 10 secrets, and
check out the blog posts that we have on there. With that, yeah, this is John
signing off. I'll see you at the next series that we're gonna be doing and just so
you know, a little teaser, that's gonna be dealing a little bit with how to build a
cash buyers list. With that, we'll see you later. Take care.
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The Management
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