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How consumers use technology and the impacts on their lives
Digital Marketing services.pptx
1. Digital marketing services encompass a
range of strategies, from optimizing
online visibility through SEO and paid
advertising with SEM to engaging
audiences on social media (SMM).
Content marketing, email campaigns,
affiliate partnerships, and influencer
collaborations are key for effective
promotion. Analytics, website design,
and mobile optimization enhance
performance and user experience, while
online PR and conversion rate
optimization (CRO) contribute to
overall campaign success. The
combination of these services depends
on specific business goals and target
audience engagement.
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2. Search Engine Optimization (SEO) is a digital marketing strategy
focused on enhancing a website's visibility in search engine
results. By optimizing various elements such as content,
keywords, and site structure, SEO aims to improve organic (non-
paid) rankings. The goal is to align a website with search engine
algorithms, making it more likely to appear prominently when
users search for relevant terms. SEO involves on-page
optimization, quality content creation, link building, and technical
improvements to provide a better user experience and increase the
likelihood of attracting organic traffic. Ultimately, effective SEO
helps businesses reach their target audience and improve their
online presence.
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3. INFLUENCER
MARKETIN
Influencer Marketing is a digital
marketing strategy that leverages
the popularity and credibility of
individuals with a significant
following on social media
platforms. Businesses collaborate
with influencers to promote their
products or services to the
influencer's audience. This
strategy capitalizes on the trust
and connection that influencers
have built with their followers,
aiming to tap into a targeted and
engaged audience. Influencers
may create content featuring the
promoted products.
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4. Social Media
Marketing
Instagram, and Twitter to
promote products or
brands. It involves creating
engaging content,
interacting with followers,
running targeted ads,
collaborating with
influencers, and analyzing
campaign performance.
SMM aims to enhance
brand visibility, engage
with the target audience,
and drive website traffic or
conversions.
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5. Providing Services with ArtificialIntelligence
Providing services with Artificial Intelligence (AI) involves
leveraging advanced technologies to enhance and
streamline various processes. These services may include
AI-powered solutions for data analysis, predictive
analytics, natural language processing, chatbots for
customer support, recommendation engines, and
automation of repetitive tasks. By integrating AI into your
services, you can offer clients more efficient, data-driven
insights and solutions, ultimately improving decision-
making processes and enhancing overall user experiences.
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6. Community building in digital
marketing involves creating a
connected and engaged group
around a brand. It includes
fostering conversations,
encouraging user-generated
content, offering exclusive
perks, and maintaining a
consistent brand voice. This
approach builds loyalty,
enhances brand awareness, and
leverages the power of a
supportive community for
positive word-of-mouth
marketing.
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7. Business discretion" generally refers to the ability
of business leaders or decision-makers to make
judgments and decisions based on their own
understanding, experience, and interpretation of
situations. It involves the use of personal
judgment and individual expertise in making
choices, especially in areas where there may not be
clear-cut rules or guidelines. Business discretion
allows leaders to navigate complex or ambiguous
situations, adapting strategies to unique
circumstances. While discretion is valuable, it also
comes with the responsibility of considering
ethical standards, legal requirements, and the
overall best interests of the organization. The
exercise of business discretion is often crucial in
dynamic environments where flexibility and
adaptability are key to success.
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