Reverse Brainstorming


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A guide to reverse brainstorming

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Reverse Brainstorming

  1. 1. Reverse Brainstorming Author: Daniel W. Crompton Mail:
  2. 2. Change Your Thinking • Instead of asking: – “How do I solve or prevent this issue?” – “How do I achieve these results?“ • Ask: – “How could I possibly cause the issue?” – “How could I possibly achieve the opposite effect?quot;
  3. 3. Identify The Challenge Clearly identify the issue. Write it down.
  4. 4. Reverse The Challenge “How could I possibly cause this issue?“ “How could I possibly achieve the opposite effect?“
  5. 5. Brainstorm Brainstorm the reverse problem to generate reverse solutions. Allow the ideas to flow freely. Do not reject anything at this stage.
  6. 6. Reverse The Reverse Brainstorm Take all the ideas to solve the reverse problem, and reverse these into solutions for the original issue.
  7. 7. Evaluate The Solutions Can you see a potential solution? Can you see the makings of a potential solution?