What keywords should you use to to increase top of the funnel vs. bottom of the funnel traffic? With Red Bamboo Marketing's SEO Keyword Intent Planning worksheet, we help you dig down and pick the right keywords for your specific content campaigns. For more templates like this, visit http://redbamboomarketing.com.

1. Keyword Intent Planning Worksheet
CLIENT NAME HERE
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Moz Floodlight vs.Pinpoint
Shotgun Criteria Sniper Criteria
Multiplesearcher intents: High traffic, Low Converison Specificintent: Low traffic, High Conversion
Many Keyword variations 1-2 Variations
Broadtopic– Many potentialsubtopics Few subtopicsexist
Generally larger search volume Smaller search volume
Keyword Volume Type Level
Keyword here 100 Shotgun 1
Keywordhere 100 Shotgun 2
Keywordhere 100 Sniper 3
Keywordhere 100 Sniper 3
Keywordhere 100 Sniper 3