Coca Cola Financial Analysis Essay

Coca Cola Financial Analysis Essay
Financial Analysis Project – Final Paper
Jennifer M. Harding
Cardinal Stritch University
MBA 521 August 28th, 2014
Purpose of Analysis
All managers need to understand where value comes from in their firm. The purpose of this analysis is to identify the financial strategy and
performance of this particular publicly traded company. The process of understanding the risk and profitability of a company by analyzing reported
financial info, especially annual and quarterly reports are vital to identifying the company's overall financial performance. I wanted to analyze Coca
Cola because the company has so much history and is one of the most recognizable brands in the world. I have always enjoyed researching food and
beverage companies ... Show more content on Helpwriting.net ...
Major Operations
The Coca–Cola system is not a single entity from a legal or managerial perspective, and the company does not own or control all of their bottling
partners. While many view the company as simply "Coca–Cola," their system operates through multiple local channels. The Company manufactures
and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives.
Coca Cola's bottling partners manufacture, package, merchandise and distribute the final branded beverages to Coca Cola customers and vending
partners, who then sell their products to consumers (Wikipedia, 2).
All bottling partners work closely with customers (grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks,
etc.) to execute localized strategies developed in partnership with Coca Cola. Customers then sell their products to consumers at a rate of more than
1.9 billion servings a day. In January 2006, company–owned bottling operations were brought together to form the Bottling Investments operating
group, now the second–largest bottling partner in the Coca–Cola system in terms of unit case volume.
Distribution
Coca–Cola's portfolio features 17 billion–dollar brands including Diet Coke, Fanta, Sprite, Coca–Cola Zero, Vitaminwater, Powerade, Minute Maid,
Simply, Georgia and Del

... Get more on HelpWriting.net ...

Case Coke Cero
Universidad de La Sabana
Mercadeo
Presentado a: Luis Fernando Correa
Presentado por: John Jairo Arango SГЎnchez 201220119 Sergio Franco Borda 200920863 Vivian Jimena Mesa Torres 201120968
–––––––––––––––––––––––––––––––––––––––––––––––––
Miguel Orlando RincГіn Latorre 201210277
Case chapter 8
Coke Zero : Do real men drink diet coke ?
Case Analysis
1. Background :
The Coca Cola Company identified that no company was satisfying young men needs. Almost 10 years ago, Coke executives set out to change the by
introducing Diet Coke and Diet Coke Plus, and in 2005 they launched a brand that defied the odds: ... Show more content on Helpwriting.net ...
Pepsi Max was introduced in 1993 in international markets and in the U.S. in 2007.
Despite the accolades, Coke Zero stumbled out of the gate. Big success came only after Coca–Cola adjusted on the fly.
The drink was initially marketed with a tagline of "everybody chill" –– a vague emotional message that didn 't work. Consumers were left confused
about what the brand meant. The Coke Zero brand team had studied beer ads for clues to appealing to young adult men, but the team hadn 't clearly
explained Coke Zero 's reason for being in the market.
The company sought to boil down Coke Zero 's intrinsic value with a message that it delivered "real Coke taste, zero calories." Five years on, the
marketing pitch remains the same.
Coke Zero was initially sold in white cans and bottles. In the feedback from consumers, Coca–Cola researchers noticed a problem. The white packaging
connoted diet drinks, and among the coveted young male demographic, diet connoted "female." The company quickly borrowed an idea from its
Australian division and swathed Coke Zero in black. Within six months, the new marketing and packaging were in place, and the brand took off.
In 2009, a year in which overall soda sales shrank by about 2 percent, Coke Zero sales jumped 20 percent in the U.S., from 97 million cases to 116
million,

Marketing Plan
EXECUTIVE SUMMARY The Coca–Cola Company will launch its improved product that will bring energy drinks into new heights. We created
Coke 100, the very first soft drink that gives the same punch every energy boosters contain but still have the refreshing goodness every Coke–lover
wants. We are preparing to serve our target market that comprises of teenagers, young adults, adults who belong to social classes of A, B, and C who
need their daily dose of energy. Our objective is primarily to have a profitable year as its initial term of operation. Along with this is our secondary
objective which is the want for an established and lucrative relationship with our soon–to–be loyal consumers. This would be possible because of the
fact that... Show more content on Helpwriting.net ...
And up to now, they are continuing the legacy of being the largest distributor of beverages worldwide. Current Market Situation: We are now in the
21st century and we can notice that there are gradual changes in the society like cultural shift towards active lifestyle. So many companies have a
tight competition in creating products that will cater to those people who need energy for their daily activities, such as sports and energy drinks.
Moreover, research shows that demand for these kinds of products is expected to grow at a rate of 10 percent from 2011–2016. Thus, in response to
this, Coca–Cola Company will introduce Coke 100, the first and only soft drink that contains energy–boosting ingredients. In terms, of competition,
Coca–Cola holds the largest market share with 42 percent of the global market; followed by Pepsi Co., holding 29.3 percent share in the market; and
Dr. Pepper Snapple, manufacturer of RC Cola, ranked as third, holding 16.7 percent of the market. MARKET SHARE in the Global Market Market
Description: Like the other products of Coca–Cola, Coke 100's market is generally for all consumers who are thirsty, but the most potential age group
is the multi–cultural youth that positions Coca–Cola as a unifying agent which binds the diverse youth culture. And

Marketing Analysis : Coca Cola
Marketing event 2014
Coca–Cola Company released its new product in early September 2014 called Coca–Cola Life and with it, launched a marketing campaign in order to
promote it and raise awareness of the customers. Coca–Cola Life is aimed at adults and the aim of the product is to tackle obesity with lower sugar and
calorie levels. The packaging is changed to green which is much different from the typical red colour of Coca–Cola's main product. In order to analyse
this marketing event, relevance to marketing, issues to marketing and key players need to be identified in order to cover all the aspects of the
marketing event.
Coca–Cola Life launch is relevant to marketing event because Cola–Cola Company wants to introduce a new drink that is ... Show more content on
Helpwriting.net ...
Looking at these strategies Coca–Cola is trying to catch people's attention at as many locations in UK possible and to point out the properties of
Coca–Cola life as it is supposed to be a healthier version of the original Coca–Cola product in the. The relevance to marketing that this campaign is
making is that it's focused on wide range of above the line advertising in order to raise awareness.
When looking at the marketing campaign some issues have to be pointed out in ordered to improve it, specifically in this case an issue that is raised
that Coca–Cola is introducing 60% less sugar and calories to this new product and is a part of the movement to tackle obesity, yet the price of the
product remains the same even though less ingredients are used in order to produce it. According to Tom Fry, of the National Obesity Forum,
Coca–Cola should really reduce its price if it wants its consumers to believe that coke will actually contribute to a healthier diet and not continue
keeping its profit levels (Huffington 2014). On the other hand there are some that don't support the product at all and consider it to be very bad for
one's health. Jaude Lovell, who is a scientist and owns a website that spreads the awareness in the science community, pointed out that Coca–Cola life's
green packaging sends a message to consumers that coke is actually good for them., whereas in her opinion is has very unhealthy properties. Mrs.
Lovell explains that there is around

Coca Cola 's Background Of An Experiment
Coca Cola's Background Coca–Cola was founded in 1886 in Atlanta, Georgia. Coca Cola was the product of an experiment by a pharmacist from
Atlanta, named Dr. John S. Pemberton. Although it was a very tasteful drink to everyone who sampled it, Coca–Cola consisted only of syrup and
carbonated water. "Dr. Pemberton's secret consisted of the use of African Kola Nut extract and coca leaves, which are both strong stimulants" (The
Coca–Cola Company). Originally, his product was sold as a syrupy medicine that would help people feel better. One teaspoon had to be diluted in one
glass of water. This gave him the idea to create something that tasted better than plain water. Dr. Pemberton's bookkeeper and partner, Frank M.
Robinson, named this famous drink (The Coca–Cola Company). In 1888, Dr. Pemberton passed away, although before his death, he sold part of his
Coca–Cola business to Asa G. Candler, an Atlanta businessman (World of Coca
–Cola). Candler's leadership and marketing ideas led Coca–Cola to
unpredictable growth, reaching far beyond the boundaries of Atlanta. In 1894, with the collaboration of Joseph Biedenharn, Coca–Cola took a big step
by selling the delicious drink in portable bottles. Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain however, the
production quantity was very limited and could only produce a small amount of products in a day of work (Hoovers Inc.). Years later, Joseph
Whitehead, Benjamin Thomas and John Lupton joined ideas

Wilkins Incident
Facility and Processes The Port Wentworth sugar plant was built in 1917, and was owned by Savannah Foods & Industries. In December 1997,
Savannah Foods was acquired by Imperial Sugar Company. At the time of the incident Port Wentworth plant was one of the largest refineries of sugar
in the U.S, and there were over 350 employees and contractors that worked there. Very little change came with the acquisition though, and the Port
Wentworth facility continued to operate as it had before. The sugar manufacturing facility held several processing buildings including a sugar refinery,
two four–story packing buildings (South packing building and the Bosch packing building), bulk sugar building, palletizer building, warehouse, and
other various buildings. Three granulated sugar storage silos sat in–between the South and Bosch packing building. Each building connected to the
three silos with Bosch building on the north side and South building on the south side. Each concrete silo sat on a raised concrete... Show more content
on Helpwriting.net ...
The citations included 108 willful violations that were related to the combustible dust hazard, ten other willful violations, another 100 citations for
serious violations, and then another four for other–than–serious violations. The Port Wentworth facility alone totaled $5 million in penalties. The
remaining penalties went toward safety violations at another refinery in Louisiana. OSHA's inspection mirrored CSB's inspection. They "found that
there were large accumulations of combustible sugar dust in workrooms, on electrical motors and on other equipment. The investigation also
determined that officials at the company were well aware of these conditions, but they took no action reasonably directed at reducing the obvious
hazards," (OSHA 2, 2008). In 2010 OSHA and Imperial settled the case with Imperial paying a total of $6 million for the numerous violations that
occurred in Georgia and

The Roles And Differences Between Marketing And Public...
There are many similarities between the practice of public relations (PR) and marketing and this is the reason why many people in the workplace from
different fields around the world feel con–fused and think that both of the practices are actually the same but both marketing and public relations do
have a few differences between one another.
The first difference between PR and marketing is their objectives. Public relations focus on the company's image, responsible to promote the company
or the brand itself. In other words, PR tie to make the company appeal to people, therefore it strives hard to develop, maintain and enhance organization
relationship with the key public and its reputation (Pinkerton, 2014). But for marketing, its objective ... Show more content on Helpwriting.net ...
Although paid media is not that trustworthy as compared to earned media, but paid media has a certain influence on consumers too. Coca–Cola
marketers' have engaged in every kind of paid media, we can always find Coca–Cola advertisement anywhere at any time; for example, in print
advertisements and television commercial. As we are finding the print advertisements by Coca–Cola 'Share a Coke' Campaign on the web by typing the
keywords, we can see many different versions of 'Share a Coke' advertisements on it, even Coca–Cola itself would upload the advertisements onto the
official website and their social media channels. Apart from print advertisements, Coca–Cola has also made heavy appearance in TV commercial.
Coca–Cola has prepared different kind and theme of TV commercial that would be aired in different countries, if consumers wish to view others
countries' Coke commercial, they could just go to Youtube channel to search for other interesting Coca–Cola campaigns and

The Health And Weight Loss
Have you ever wondered why Coca Cola now comes in versions such as "light" and "zero"? If you have, chances are that you mentally answered
your question by saying that the company read your mind and was fulfilling your desire to lose weight while still indulging in your favorite beverage.
However, the relationship between you and the food giants is quite the opposite. What you think is healthy or unhealthy is based on research funded by
companies that profit off of your food choices, – currently, much of the research regarding health and weight loss is funded by companies such as Coca
Cola and Kellogg– therefore therefore, you are the one fulfilling their desire (CBS, 2015).
The idea that large companies and the media dictate our daily lives has slowly become common knowledge. Therefore, one must be cautious in
regards of the sources he or she trusts. For instance, Steve Blair, who conducts research that supports the idea that obesity in America is due to
lack of physical activity as opposed to calorie consumption has much of his research funded by Coca Cola, a company which is largely known for
its calorie packed drinks and snacks. Moreover, while Blair's research might be supported by relevant data, so was the research that justified smoking.
Nonetheless, the way data is analyzed can be extremely biased based on who is paying for the collection and analysis of such data (Freedhoff, 2015).
The increase in the obese population is both an opportunity and a liability to

The Coca Cola Company Comparison
1. INTRODUCTION The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing
angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful
process to the company chosen. 2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca–Cola is produced by The
Coca–Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca–Cola Company, which is in the
United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries..
Originally proposed as a patent... Show more content on Helpwriting.net ...
The Coca Cola system The Coca Cola system comprises our Company and more than 300 bottling partners worldwide. Company's primarily
manufactures and sells concentrates, beverage bases and syrups to bottling operations, which then produce a wide array of Coca Cola beverages. Our
Company owns the brands and is responsible for consumer marketing initiatives. Our bottling partners, in addition

Essay on Wgu Int1 Task 3
Using Carbonated Beverages to Clean INT1 Task 3 Experiment A. Experiment Plan/Problem This experiment has a goal of testing a household
cleaning theory that dark sodas such as Coca Cola or Pepsi can be used as a cleaning agent and cut through dirt and grease effectively as a cleaner.
For the experiment, the researcher/writer has purchased Pepsi products, Pepsi specifically to use as the cleaning product to test. The researcher/writer
will clean six different types of messes (Food stains of ketchup and mustard on a shirt, kitchen counter grime/grease, bathroom counter soap scum, car
windshield and battery corrosion on a car battery and bathroom counter/sink). Each item will be cleaned with Pepsi and soap and water, with the soap...
Show more content on Helpwriting.net ...
This hypothesis was developed by hearing the "myth" since I was a child that Pepsi and Coke products could clean battery cables and windshields,
and when I investigated online other surfaces were suggested as being cleaned as well. As I found one article saying it would clean car batteries, I
believe it would be useful as a cleaner. A1. Literature Review There are few articles that address the cleaning theory of dark sodas or an experiment
regarding the effectiveness. The internet is ripe with other articles on using Coke or Pepsi as a cleaning product. It was quite difficult to find an
experiment that was carried out that was similar in any type of scholarly article. Among the articles is one from shaunroot.net that does seem to address
the validity from a scientific perspective. This website did a pretty in depth cleaning test in which several different cleaners were tested and compared
on their usefulness. Among those tested were Coke products including Coke and Diet Coke. This testing experiment results found that among the
solutions tested dark soda ranked around sixth, with a score of 4/10. ("The Great Token Cleaning Experiment",http://shaunroot.net/arcade/?p=14) Ehow
also contains some information on how soda purportedly cleans coins. Coins are made out of metals, which accumulates tarnish and general grime
over time, i.e. similar to corrosion. Pepsi and Coke

Competitive Advantage Of Apple
Part A: Blog entries
Product – Apple
Launching a product which meets and even exceeds customer needs is crucial to the success of a company. An example of that type of company is
Apple. The American–based technological giant has been dominating the market for years and there are several reasons for that. Firstly, Apple's
products make their users feel unique. It is the brand name and the quality, associated with it, that make people love Apple. What is more, Apple has a
lot of technological advantages and resources, for example, they were the first company to launch a tablet – the iPad. Finally, they have a lot of skills in
terms of knowledge and creativity of their employees. All of the above–mentioned reasons provide Apple with a competitive advantage.
I bought my first iPhone five years ago. At that time, I would have never thought that I would want to use Apple products for the rest of my life. What I
enjoy most about this product is its simplicity as well as the amazing opportunities it gives to me. From guiding me through my jogging routine in the
park to finishing an assignment on my morning commute – I can always count on my iPhone.
Price – Aldi
Price is probably the most important element of the marketing mix as it has to cover the costs of the other marketing mix elements. The supermarket
chain Aldi, for example, focuses on keeping ... Show more content on Helpwriting.net ...
For instance, the Coca–Cola Happiness Machine was a real success, since the video was watched more than 7 million times on YouTube. The
campaign used customers to promote the brand, but what is more, it showed the real happiness people felt. All that Coca–Cola did, was simply placing
a vending machine in a British university. This vending machine, however, was not giving the students only the product they have paid for, but also an
assortment of treats for free – pizzas, flowers, balloons and of course, more Coke. (Staff,

The Innovations, Values And Strategies Of Coca-Cola
Introduction:
Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy
drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a
pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending
machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer's first choice leading to brand
loyalty.
Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer's preferences, with affordable
price and made easily accessible.
Innovation:
It has continuously adopted differentiate strategy to differentiate and introduces various product variation to keep itself best brand and customers
choices from its competitor mainly Pepsi company. It has partnered with various vendors and company to continue on innovation and customize its
product packing.
Its latest innovation for new ... Show more content on Helpwriting.net ...
A company must be in tune with what consumers want. Consumers get bored, and often want new products. In order to meet the wants and needs of
customers a company must introduce new products or services (Bateman &Snell, 2003). Coca–Cola, in an effort to meet customer's needs, created C2
which is a low carb soft drink. This was in response to the low carb diets and the demands of consumers. They also intend to launch a new soft drink
called Coca–Cola Zero. This is a zero calorie soft drink. Knowing the importance of innovation the Coca–Cola Company has always strived to create
new products. They already have Coke with Lime, Lemon, Vanilla and Cherry. Raspberry will be the new flavor added to Coke coming soon. They
also have plans to sweeten Diet Coke with Splenda, a sugar substitute that is safe for

Research Paper On Coca Cola
Vincent Cen
The Coca Cola Company
The Coca Cola Company is a American beverage company, incorporated on September 5, 1919. The company licenses and markets more than 500
non alcoholic beverage brands, primarily sparkling beverages such as Coca Cola, Diet Coke and Fanta. The company is best known for its flagship
product Coca Cola, invented in 1886 in Columbus, Georgia. Cola Cola is a carbonated soft drink sold in stores, restaurants and vending machines
throughout the world. Coca Cola has been registered as Coke (a registered trademark of the Coca Cola Company) and is recognised instantly around
the world and sold in more than 100 countries.
Diet Coke
Diet Coke is another carbonated that is introduced under the Coke brand name. It is a sugar ... Show more content on Helpwriting.net ...
Marketing is a business process that is central to the business performance as it addresses the largest aspect of the company's competitive advantage in
the market place. Business needs to anticipate consumer behaviour through market research and meetings the needs and wants of the consumer. The
success of marketing depends on the 7P's of marketing: Product, Price, Place, People, Process and Physical evidence.
The marketing strategies
Marketing involves getting the right product to the right place at the right time and right price in the best suitable promotional activity.
The marketing strategy that the Coca Cola Company could have used is the universal strategy which are based on three principles:
Acceptability– through effective marketing, thus ensuring coke brands are part of consumers daily life making it a everyday preferred drink
internationally.
Affordability– Coke must offer the right price so consumers may consider coke as an everyday drink and that it is an affordable price.
Availability– making sure that the product is available anywhere in the market place for the consumers.
The Consumer Protection

Marketing Plan of Pepsico
–––––––––––––––––––––––––––––––––––––––––––––––––
Table of Contents
1. Executive summary
2. Introduction to the company
3. Industry Analysis of the Beverage Market
4. PepsiCo SWAT Analysis
5. Environmental scan of today's carbonated beverage marketplace
5. Target Markets
6. Marketing Mix a) Product b) Price c) Place d) Promotion
7. Main Strategies
8. Monitoring and Control
9. Observation and Recommendations
10. Conclusion
11. References
1. EXECUTIVE SUMMARY
I'm an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.
A strategic plan for PepsiCo North America is hereby proposed as follows for the geographical region of the national ... Show more content on
Helpwriting.net ...
PepsiCo International markets and sells the North American product brands abroad, and in additional markets and sells the Mirinda, Walkers, Sabritas,
Gamesa, etc. and several others in multiple countries (over 200). Each of these subsets of brands are developments of unique products tailored to each
geographical culture it is marketed to.
The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a
North Carolina druggist. PepsiCo Beverages North America (herein referred to as the 'Company') sells several brands of consumer beverages in the
United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled
water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist,

Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.
Outside of manufacturing and selling bottled products, the Company manufactures and sells concentrates for some of the above mentioned brand name
beverage products to licensed bottlers. The Company has also established strategic partnerships with Lipton and Starbucks to create, market, and sell
ready to drink Lipton tea

Coca Cola Income Statement
Introduction
Coca Cola is considered to be the world's largest beverage company which offers consumers with a wide variety of refreshment beverages. The
company was established in 1886 and has since continued to grow globally. Coca Cola offers over 500 sparkling and still brands of products and offers
more than 3,800 choices of beverages worldwide (Coca–Colacompany.com, n.d.).
As one of the world's most recognized and valuable brands, Coca Cola's portfolio features over 20 billion dollar brands, 18 of those brands offer
reduced to low (or no calorie) options. The company's range of brands include, Diet Coke, Coca Cola Zero, Fanta, Dasani, Sprite, Powerade,
vitaminwater, Del Valle, Gold Peak, and many more. The company provides those brands... Show more content on Helpwriting.net ...
Gross profit margin is the indication of the percentage of revenue available within a company to cover operating expenses and other expenditures.
Based on analysis of Coco Cola's net profit margin, the company's percentages decreased from the year 2010 to 2011 but increased slightly from the
year 2011 to 2012.
By analysing these two items and comparing them versus each other. Coca Cola's decrease in gross profit margin has continually decreased
throughout the years of 2010, 2011 and 2012 but the company's net profit margin has faced a decrease during the year of 2010 – 2011 but began to
increase between the years of 2011 and 2012. Meaning that while the company's gross profit deteriorates, the company has managed to increase its net
profit between the years of 2011 and 2012, as an investor this means that the company is continuously attempting to find new ways to increase net
profit but in the process it continues to increase the expenses of selling its

Coca Col An Experiment
Coca–Cola was found in 1886 product of an experiment by an Atlanta's pharmacist, Dr. John S. Pemberton. Coca–Cola was only syrup and carbonated
water although it was very tasteful drink to everyone who sampled it. "Dr. Pemberton's secret consisted of the use of African Kola Nut extract and
coca leaves, which are both strong stimulants". His product was sold as syrup that would help people feel better. One tea spoon had to be diluted in
one glass of water; his main idea was to create something that taste better than plain water. The name of this famous drink was given by Dr.
Pemberton's bookkeeper and partner Frank M. Robinson. "The first servings of CocaвЂ‘Cola were sold for 5 cents per glass. During the first year,
sales averaged a modest nine servings per day in Atlanta". Mr. Robinson not only gave the drink its name but also helped with few of the product's
publicity campaign and unique trade. Aside from marketing signs Robinson had the innovating idea to distribute coupons for free samples of the
well–known soda fountain via newspapers, this strategy is still in practice today. In 1888, Dr. Pemberton passed away although before his death he
sold part of his Coca–Cola business to Asa G. Candler an Atlanta businessman. Candler's leadership and marketing ideas led Coca–Cola to an
unpredictable growth afar Atlanta. In 1894 with the collaboration of Joseph Biedenharn, Coca–Cola took a big step by selling the delicious drink in
portable bottles. Biedenharn "installed bottling

Coca Cola Company Analysis
Background of the company The Coca–Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling
and still brands. Led by Coca–Cola, the world 's most valuable brand, the company 's portfolio features 15 billion dollar brands including Diet Coke,
Fanta, Sprite, Coca–Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, the Coca
–Cola company is the No. 1
provider of sparkling beverages, ready–to–drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system,
consumers in more than 200 countries enjoy the beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable
communities, the... Show more content on Helpwriting.net ...
| |Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs. | |Partners: Nurture a
winning network of customers and suppliers, together we create mutual, enduring value. | |Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities. | |Profit: Maximize long–term return to shareowners while being mindful of our overall
responsibilities. | |Productivity: Be a highly effective, lean and fast–moving organization. | |Winning Culture | |The company's Winning Culture defines
the attitudes and behaviors that will be required of it to make its 2020 Vision a reality. | |Live Its Values | |Its values serve as a compass for its actions
and describe how it behaves in the world. | |Leadership: The courage to shape a better

Financial Factors Affecting The Coca-Cola Company
Conglomerate Coca–Cola is a company that prides itself on being the world's largest beverage company, and one who embodies the cross borders
concept of international business by being recognised by no less than 94% of the world's population is an undoubted success story. However, the
company is not immune to the various political, economic, social and technological factors (PEST) that can affect their international operations and, in
turn, the future development of the firm.
Subject 1 – Economic Factors:
Arguably, financial issues are the most important external factor affecting the global multi–national enterprise, as Coca–Cola acquires a notable
percentage of net operating revenue from international product sales. For example, 'In 2016, operations ... Show more content on Helpwriting.net ...
After 18 months of planning, Coke partnered with Amazon in summer 2016 to make their brands available on the e–commerce platform. Today,
Coca–Cola allows you to shop for beverages at your own leisure, available on your laptop, mobile and tablet devices at four different Amazon services.
"Nowadays, people don't want things tomorrow, they want them today, and thanks to these quick, efficient services, we can meet that need."– Jon
Davitt, Amazon Strategic Sales Manager. Coca–Cola depends on the success of innovation activities such as this, if not this may hinder future growth
objectives, which, as a result, could have an opposing impact on their annual financial

Coca Cola Essay examples
Coca Cola
This essay is regarding the most famous soft drink in the world Coca
Cola. Coca Cola was invented by Dr. John Pemberton on May 1886.
Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca
Cola company has already become the world's largest company and the leader of soft drink producers. Why the company did so successful over one
hundred years? Besides the reason that the product is very tasty, another important reason is the company's marketing strategy. The 4 'P's (i.e. product,
price, place, promotion) will be talked about as following.
PRODUCT
The Coca Cola Company has almost 400 brands of beverage. It markets four of the ... Show more content on Helpwriting.net ...
The well–know Coke promotion is "Coca Cola
Christmas", Coca Cola has a great "reprehensive" and considerable amount of Coke will be sold during that period.
PLACE (DISTRIBUTION)
Coca Cola Company manufactures beverage syrup and concentrates which then sell to a network of independently operated bottlers. For example, there
is a bottler in Prince Alberta which is located in Saskatchewan.
Some of the bottler independently owned, some of them are owned by The Coca
Cola Company. Bottlers are responsible for producing, packaging and distributing the products to their territories. The method of the transportation
usually is trucks. Trucks deliver products to intermediaries like retailer and restaurant. They also fill up the vending machine regularly which can be
found all over the city.
We can easily notice that some other soft drinks compete with coke classic.
Although Coke classic takes big amount of market, other soft drinks also has big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink
Coke classic, because it is not as sweet as Pepsi product. Coke classic also is famous and reliable brand with a reasonable price. It is easy for customer

to get in everywhere in the world.
2. The target market I am going to choose, who are young adults (20–29 years old). Some of people are in the baby boom echo group (20–24), and the
other in buster (20–24). The Coke classic is suitable for my market

Coca Cola is the Goliath of the Beverage Market Essay
Coca Cola has been part of popular culture for over 100 years and has been called a "Vision Brand". Coca Colas "2020" vision is the reason why
they continue to be the beverage market goliath. Their 15 year vision shows their commitment to profit growth, innovation, partnerships, the
worldwide economy, their shareholders and their employees. Coca Cola's marketing and communication is deliberate and connects with its
audience in a way that makes it stand out from its competitors. Coke's brand is respected and well known all over the world. For Coke, packaging
has been a defining aspect of its essence and a key part of its engagement strategy. The uniquely shaped glass Coca Cola bottle and eye catching red
and white colors will forever be the... Show more content on Helpwriting.net ...
The majority of Pepsi's revenue comes from its food distribution division which owns popular brands such as Frito–Lay, Tostitos and Quaker Foods.
Coca Cola is an example of a company with sustained competitive advantage, technological innovation, and a resourceful and an extraordinary
distribution network. Coca Cola's competitive advantage has proven its sustainability over the last 100 years. Their Market dominance is for a
number of reasons. The main contributor to Coca Cola's sustained competitive advantage is due to the secret recipe for Coca Cola, which
conceivably tastes better than other carbonated drink. As evident through their roughly 400 brands in approximately 200 markets Coca Cola's
ability to continue to develop new products and means of distribution has secured their future success as a market leading organization. The
world's most effective and efficient distribution system has made Coca Cola accessible to billions of people worldwide. Coca Cola is often
available in plentiful supply to people in areas where other beverage and food distribution companies would never consider delivering let alone
selling their products. The Middle East and secluded African villages and towns are examples as it's quite common to see a small shop selling ice
cold Coke in the middle of nowhere. Coca Cola's production techniques and manufacturing efficiencies are so advanced that it costs a fraction of the
selling price to

Examples Of Market Segmentation Of Coca Cola
Introduction:
By using the internal and external marketing strategies, The Coca–Cola Company becomes a successful company and earns great revenue as compared
to most of the other competitors. The one of the reasons of their success is their innovation in everything they do. This report's aim is to analysis the
market segmentation and positioning of world's strongest brands Coca–Cola and analysis the different theories and practices of Company's
segmentation, targeting and positioning.
Company background:
Coca–Cola was established in 1886 and its operations are in more than 200 countries and it markets nearly 500 brands which include more than 3,000
beverage products. These products include still beverages and sparkling, such as water and 100 ... Show more content on Helpwriting.net ...
1996). No doubt Company targeting the whole population in the world, but the young generation is the main target market of the Company and they
also want to show the young generation that their products are full of youth and energy. Pendergrast (1993) states that, "The Coca–Cola image is cool
and use real seniors which differentiate them from its competitors" while Plummer (1995) states that, "Coke is the name of young, exciting and hip".
Coca–cola Company carefully introduces the Diet products in the market while considering the weaknesses of the brand. Coca–Cola has been using
their marketing mix very efficiently to prove their success in business.
Carefully developed market segments help the company to improve their products and services, by knowing their customers need closely and innovate
new sectors according to the needs. On the behalf of this segmentation, Company markets the products into different or more than one market, e.g. Diet
Coke (Patrick and Thomas, 1992). According to the market and consumer needs, Coca–Cola uses the consumer segmentations to divide the market into
different groups: behavioral, psychographic and

Coca-Cola and CCE Strategically Advance and Strengthen...
Background of the article and its relevance to the course content
Atlanta–based Coca–Cola Co. is the world's largest beverage company. They have almost 500 brands which are sold in more than 200 countries at a
rate of nearly 1.6 billion servings a day. Through the world's largest distribution system, Coca–Cola Enterprises Inc., The Coca–Cola Company allows
consumers in more than 200 countries the opportunity to enjoy their sodas, juices, and sparkling beverages every day.
Coca–Cola Enterprises Inc., also based in Atlanta, bottles and distributes the majority of the beverages that the Coca–Cola Company creates as
products. Coca–Cola Enterprises Inc. is the largest marketer, distributor, and producer of nonalcoholic can and bottle... Show more content on
Helpwriting.net ...
The background of the article and its relevance to the course content has to do with change. According to (Want, 2007, p. 1–2) "this change contributes
directly to a company's ability or inability to effectively manage radically changing competitive business conditions". Author Jerome Want further states
that "because a company was once an industry leader does not make it immune to the impact of radical change". In addition, former industry–leading
companies such as The Coca–Cola Company and –Cola Enterprises have lost critical market share, in part, because they ignored or mismanaged their
cultures.
Why is this article important?
The proposed transaction between Coca–Cola and Coca–Cola Enterprises was based on the fundamental idea that these changes would be beneficial to
both companies and create a corporate culture based on trust and a shared vision. Currently, both Coca–Cola Enterprises and Coca–Cola Company are
in a unique arrangement. This arrangement is one in which the united action of these two entities is believed to produce a better result than if they
were to work toward the same goal individually. Thus, producing synergy and adding significant power to each company in their own right. Overall,
the Coca–Cola Company and Coca–Cola Enterprises are very fortunate to have developed a strategic partnership that should allow both entities to

Essay Reading a TV Commercial
Reading a TV Commercial The first bit in the advert shows a predominantly red background with dancers silhouetted in the bottom left hand corner. I
think that the silhouette is in the corner because that isn't what we are supposed to see. Even though this image shows enjoyment and excitement as the
feeling you get from coca–cola, this isn't what they are selling. In the bottom left hand corner as well there is a small logo saying, "dance". The
writing in this caption is in much the same style as the coca–cola logo so this and the red could both be the first signs of coca–cola. The second clip is
of a hand on a keyboard. As in the last clip, the caption, "dance" is still in the corner. In this... Show more content on Helpwriting.net ...
The man is the central figure, even though his face is blurred, because he represents the action and energy made by the feeling you get from a
coca–cola. In the background is a drinks vending machine with the coca–cola logo on the side. This is to remind you that he gets the feeling from
coca–cola and also plays a part in the anchorage of the whole advert. The fourth extract is of three coke bottles dancing. This implies that the coca–cola
has so much energy in it, the bottles even move themselves. This is an insight into the effect it has on us. This is also when the caption "dance"
disappears. This could be because the writing on the coke bottles is similar to the writing in the caption and so this shows the connection between
action and movement (dance) and coca–cola. The cola bottle also moves to the beat of the backing track. The fifth part is of a night–gowned dancer in
an attic bedroom. The main colour in this one is yellow which, to me, represents warmth, sunshine and summer. This could be to show that coca–cola is
best drunk when it is summer and it is really hot weather. Also with the clip being in a bedroom it shows that coca–cola can wake you up even if you
are sleepy at the end of the day and it puts you on a high. The aspect of being on a high is also shown because it is shot in an attic, which is
obviously very high up in a house. This sixth clip shows

Coca Cola Structure
Introduction3 Coca cola's Global coverage.3 History4 Revenues4 Products and Brands6 Mission, Vision and Values8 Organizations and Organizational
Effectiveness10 Stakeholders, Managers, and Ethics12 Organizational Design14 Designing Organizational Structure: Authority & Control15 Designing
Organizational Structure: Specialization & Coordination17 Managing in a Changing Global Environment18 Organizational Design & Strategy20
Creating & Managing Organizational Culture21 Organizational Technology21 Organizational Transformations22 Decision Making23 Managing
Conflicts, Power and Politics24 ––––––––––––––––––––––––––––––––––––––––––––––––– Introduction The Coca–Cola Company is a beverage...
Tab was Coca–Cola 's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today,
however its sales have dwindled since the introduction of Diet Coke. The Coca–Cola Company also produces a number of other soft drinks including
Fanta and Sprite. Fanta 's origins date back to World War II when Max Keith, who managed Coca
–Cola 's operations in Germany during the war,
wanted to make money from Nazi Germany but did not want the negative publicity. Keith resorted to producing a different soft drink, Fanta, which
proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. The German Fanta Klare Zitrone ("Clear Lemon
Fanta") variety became Sprite, another of the company 's bestsellers and its response to 7 Up. During the 1990s, the company responded to the growing
consumer interest in healthy beverages by introducing several new non–carbonated beverage brands. These included Minute Maid Juices to Go,
PowerAde sports beverage, flavoured tea Nestea (in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among others. In 2001, Minute
Maid division launched the Simply Orange brand of

Diet Coke Twisted Mango Commercial
I thought that the Diet Coke Twisted Mango commercial was very poorly done. The commercial featured actress Hayley Magnus, who takes a sip of
Diet Coke and starts dancing uncontrollably. Overall, I thought that the commercial was very annoying and ineffective. The main reason that I felt
the commercial was bad was because the dancing was very distracting. The poor dancing drew my attention away from the product itself. As I
watched the poor dancing I was cringing. The dancing was so bad that my assumptions carried over to what Diet Coke Twisted Mango will likely
taste like (very poor). In addition to the poor choreography, it seemed like Diet Coke put very minimal time and effort into the making of the
commercial. And after researching

Marketing Plan of Coca Cola
Coca–Cola in Great Britain
Live On The Coke Side of Life
Table of Contents Introduction3 PESTLE Analysis of the macro–environment4 SWOT Analysis5 BCG Matrix6 SPICC7 Suppliers7 Publics7
Intermediaries7 Competition8 Customers, consumers and markets10 Soft Drinks Market10 Table 1: Soft Drinks UK Market Segmentation11 Market
for smoothies12 Table 2 : Forecast of UK retail sales of smoothies, 2001–1113 Table 3 :Brand manufacturers sales of the smoothies market, 2001–0614
Table 4 : UK value sales of smoothies by type, 2001–0615 Table 5: Consumption of fruit and vegetable juice 2002–200617 Table 6: Consumption of
drinks – 7–14–year–olds, 2001–0517 Marketing Mix (4Ps)19 Product19 ... Show more content on Helpwriting.net ...
nship with the Coca–Cola Company * Operation focused on the developed markets * Advertising * Extensive distribution capacity and strong
production network * Launch of Coke Zero, respectively the whole Zero range * Recycling Zone (Pilot programme) * Sponsoring of sport events| *
Unbalanced portfolio * Lack of product diversity * Lack of bottled water * Heavily reliant on carbonated drinks * Disasters like Dasani water * Market
failures Sprite 3G * Consumers perceive Coca–Cola as an unethical company * Lack of innovation, mainly variants * Highly focused on The
Coca–Cola Company * Shift in consumption * Mature market| Opportunity| Threats| * Growing bottled water market * Fast growing markets for pure
juices/fruit juices, and especially for smoothies * Growing market for healthier drinks * Recycling initiatives * Possible acquisition of Highland
Spring and other possible acquisitions * Smoking ban * Aging population * Healthy drinks in schools| * Mature market – Decline in carbonated drinks
* Intense competition * Own labels * Consumers are increasingly concerned about health and obesity * School ban on carbonates * Fear of benzene in
diet drinks * Consolidation of retail * Acquisition activities of rival companies * Challenging cost environment|
BCG Matrix
Powerade Functional Drink| Five Alive Fruit/Vegetable Drinks | Minute Maid Fruit/Vegetable Drinks| Oasis Fruit/Vegetable

Essay Problem Analysis of Cott Corporation
Group Assignment #1:
Problem Analysis of Cott Corporation
Group Assignment #1 – Cott Corporation
Summary
Cott was found by a Montreal clothier, Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After
Harry Pencer's death in 1983, his three sons, Samuel, Gerry, and Bill, inherited Cott. Once Gerry Pencer became CEO of Cott in 1988, he transformed
Cott into the largest supplier of private label soft drinks in the world. Under his leadership, Cott increased the competitiveness of private label soft
drinks by lowering the production costs, raising quality, and improving its packaging. After the death of Garry... Show more content on Helpwriting.net
...
There may be economic reasons for this drastic increase, or the expansion opportunities. Their joint venture with Embotelladora de Puebla could have
had some influence in these numbers. In 2004 the percentage change from the previous year shows a slight decrease, and the cumulative change also
shows a slight decrease from the 2003 cumulate change. Both of these figure show that the company should proceed with caution when attempting any
actions that will require a large investment.
Region Wise Sales of Cott Corporation for the Year 2004
Area$ Mil.% of total
US1,221.874
Canada189.512
UK & Europe186.911
International48.13
TOTAL1,646.3100
The US dominates most of the Cott's sales for 2004. This could be a disadvantage for Cott since they rely heavily on their sales from only one region.
They should be aware of this vulnerability and take steps to mitigate this disadvantage.

Qualitative analysis
Other than financial factors, Cott would also need to consider factors beyond number crunching. They would need to consider customer attitudes
towards the Cott brand, as well as brands that want to buy the Cott product. They will need to keep up their quality standards to meet those that can
compete with Pepsi and Coke; otherwise, their product will not provide customers with the comparable value. Consumer perception

Managerial Decisions of Tesco, Coca-cola and AIA-ING
Contents
1.0Introduction1
2.0Case One : Tesco's Diversity and Inclusion Strategy2
2.1Case Study2
2.2Reasons for Success2
2.3People's Opinion3
2.4Recommendations3
2.5Justifications3
3.0Case Two : Failure of New Coke5
3.1Case Study5
3.2Reasons of Failure5
3.4Recommendations7
3.5Justifications7
4.0Case Three : Acquisition of AIA towards ING8
4.1Case Study8
4.2Reasons for Success8
4.4Recommendations9
4.5Justifications10
5.0Conclusion11
6.0Harvard References12
7.0Appendixes13
1.0Introduction

By doing this assignment, I learnt to analyse, evaluate, and apply business theories and concepts to business decision–making. Meanwhile, I also learn
to effectively communicate information and arguments mainly in written form.
I have chosen three companies that had undergone managerial decision. They are Tesco, Coca–cola and last but not the least AIA–ING.
Tesco's managerial decision is under Human Resource Management, Coca–cola is under Marketing Management and AIA–ING is under Operation
Management.
I would like to take this opportunity to express my sincere gratitude to my lecturer, Madam Farahida for guidance. In addition, I would like to
appreciate my family for giving motivation and support to complete my assignment. Furthermore, I am very grateful towards my friends who help me
in the process of collecting data and information. 2.0Case One : Tesco's Diversity and Inclusion Strategy
2.1Case

Coco Cola
Criticism of Coca–Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business
practices. The Coca–Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs,
particularly since the early 2000s. Allegations against the company are varied, including * possible health effects of Coca–Cola products, * a poor
environmental record, * perception of the companies ' engagement in monopolistic business practices, * questionable labour practices (including
allegations of involvement with paramilitary organisations in suppression of trade unions), * questionable marketing strategies, and *... Show more
content on Helpwriting.net ...
Mexican–made Coca–Cola may often be found for sale in stores catering to the Hispanic immigrant community. Kosher for Passover Coke is also
made with cane sugar, rather than corn syrup, due to the special dietary restrictions for observant Jews. Some Orthodox Jews do not consume corn
during the holiday. Bottled with yellow caps, this variant can be found in some areas of the US around April.[10] Risks arising from
over–consumption[edit] In the February 2010 death of a 31–year–old New Zealand woman, the coroner concluded "were it not for the consumption of
very large quantities of Coke by Natasha Harris, it is unlikely that she would have died when she died and how she died"; Harris was found to have
suffered from hypokalemia and "had an enlarged liver, and deposits of fat within the liver, which pathologist Dr Dan Mornin attributed to the
consumption of 'excessive amounts of sugar '." Christopher Hodgkinson, the long–term partner of Harris, "estimated Natasha consumed four 2.25 litre
bottles of Coke a day [and drank] no other beverage."[11] India secret formula ban[edit] Coca–Cola was India 's leading soft drink until 1977 when it
left India after a new government ordered the company to turn over its secret formula for Coca–Cola and dilute its stake in its Indian unit as required
by the Foreign Exchange Regulation Act (FERA).[12] In 1993, the company (along with PepsiCo) returned

Phillip Morris
UVA–F–478 Rev. 18 de Julio de 2005.
Philip Morris, Inc.: La adquisiciГіn de Seven – Up.
La decisiГіn estaba tomada. Philip Morris, Inc. (PM) a travГ©s de su directorio harГa una oferta para tomar el control de la compaГ±Гa Seven–Up.
Las dificultades y enredos de esta decisiГіn palidecГan, sin embargo, al enfrentarse a la siguiente pregunta: ВїA quГ© precio se deberГa hacer la
oferta? Era la segunda mitad de abril de 1978, y enfrentando un mercado muy activo en fusiones y adquisiciones, PM reconocГa la necesidad de una
mayor velocidad y secreto en el desarrollo de su estrategia de compra.
Entorno.
Philip Morris, en 1977, estaba entre las 50 compaГ±Гas de mayor tamaГ±o en los Estados Unidos. TenГa ventas de USD 5,2 millardos y activos por ...
La nueva estrategia de PM aumentГі el nГєmero de potenciales consumidores del producto de una manera sustancial. Cuando PM adquiriГі Miller
Brewing Co., la compaГ±Гa comercializaba un solo producto importante, cerveza Miller, con un 4% de participaciГіn de mercado, y la compaГ±Гa era
la decimosГ©ptima cervecera del paГs. Actualmente [1977], la compaГ±Гa tiene ventas anuales de 5 millones de barriles, haciГ©ndola la quinta
cervecera de los Estados Unidos.
Este caso fue preparado como una base para la discusiГіn en clases mГЎs que para ilustrar el manejo eficiente o no de una situaciГіn administrativa. ©
1982. Darden Graduate Business School, University of Virginia, Charlottesville, Virginia. Traducido por Jorge Moreno LГ
іpez.
–2–
UVA–F–478
La gerencia de PM se centrГі en rectificar el programa de marketing de Miller. El slogan de su campaГ±a publicitaria era "Millerп‚ѕ la ChampaГ±a de
la Cerveza Enlatada". El mercado de Miller eran los hombres y mujeres de altos ingresos con una proporciГіn inusual de las Гєltimas. El directorio de
PM creГa que el uso de la palabra champaГ±a aislaba a Miller del verdadero mercado de la cerveza, implicando que la cerveza Miller deberГa se
ofrecida sГіlo en ocasiones especiales. La nueva estrategia de PM para Miller consistiГі en dirigir su producto hacia los hombresп‚ѕtrabajadores

industriales, pertenecientes al segmento de mercado de bebedores de cerveza fuerte.

Case Study on Dr Snapple Group Inc.
UNIVERSITI TEKNOLOGI MARA KOTA SAMARAHAN CAMPUS MKT750 MARKETING MANAGEMENT CASE STUDY DR PEPPER
SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM2012402536 Strategic Issues and Problems
Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a
new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a new energy beverage was made by
senior company management of DPSG as part of a corporate business strategy to focus on opportunities in (1) High Growth and (2) High Margin
beverage businesses. My tasks involve a number of important factors. I... Show more content on Helpwriting.net ...
| Dependent on a small number of large retailers for a significant portion of their sales| Attractive positioning with large, growing and profitable market|
Total indebtedness could affect our operations and profitability| Volatility in raw material costs| Financial results may be negatively impacted by some
economicconditions| Broad geographic manufacturing and distribution coverage| They may not comply with applicable government laws| New
distribution channels| Substantial disruption to production at the manufacturing could occur| Experienced Executive Management team| Products may
not meet health and safety standards| | Costs for raw materials may increase substantially| Strong operating margins and significant, stable Cash – flows|
They could lose key personnel or may be unable to recruit qualified personnel| | Weather and climate changes could adversely affect the business|
Porters Five Forces Analysis The bargaining power of customers In the energy beverage industry customers have the bargaining power. Energy drinks
are an elastic product, and are not necessity for daily life. Customers however do not usually want to buy in bulk, and prefer soft

Financial Analysis Coca-Cola Verses Pepsico. Inc.
Financial Analysis Coca–Cola verses PepsiCo. Inc.
XACC/280
Financial Analysis Coca–Cola verses PepsiCo. Inc. There are many different types of soft drink manufactures in the United States and throughout the
world. The two most popular manufactures are Coca–Cola and PepsiCo. They are the two companies that are well known all over the world. These
two companies have cornered the soft drink market with their products for many years. Coca–Cola and PepsiCo have kept their prices quite low so
they are attractive to all income levels. The marketing of their products (commercials and print) have made their product so attractive that a person just
wants to run out and buy the products regardless of their income levels. Each ... Show more content on Helpwriting.net ...
We will now look at the balance sheet for each company and compare the current assets and the current liabilities for each company for the 2004 to
2005 timeframe. The vertical analysis yields a percentage of a specific base amount. The base amount will be the total assets for each company. Cokes
2004 current assets were $12,281 which yields a percentage of 39.1% of Cokes total assets. In 2005, Coke's current assets were $10,250 which yields a
ratio percentage of 34.8% of their total assets. This shows a decrease in Coke's current assets. Pepsi's current assets in 2004 were $8,639 which yields a
ratio percentage of 30.9% of their current total assets. Pepsi's current total assets for 2005 were $10,454 which yields a ratio percentage of 32.9% of
their current total assets. For this timeframe Pepsi had a 2% increase on their current total assets. Now we will look at the current liabilities for each
company. Coke's current liabilities for 2004 were $11,133 which yields a ratio percentage of 35.4% of there current liabilities in 2005 Coke's current
liabilities were $9,836 which yields a ratio percentage of 33.4%. Coke had a decrease in their liabilities between the 3004 to 2005 timeframe. Pepsi's
current liabilities for 2004 were $6,752 which yields a ratio percentage of 24.1%. In 2005 Pepsi's current liabilities were $9,406 which yields a ratio
percentage of 29.9%. Coke's total liability for 2004 was %15,506 which yields a ratio percentage if

How Companies Use Manipulative Tactics Within The Food...
Within a free market, there are very little restrictions towards companies in their effort to attract the general public to their product. Specifically, this
is seen within the food industries. Their marketing tactics revolve around a goal to make the consumer like their product to the point where they
need more of it, no matter how unhealthy it is. Nevertheless, this shows how companies only care about money and will do anything they can to
make a profit. This process of finding the "perfect" combination of ingredients is described by Moss, he states "In a process of product optimization,
food engineers alter a litany of variables with the sole intent of finding the most perfect version (or versions) of a product." (Moss 263). This... Show
more content on Helpwriting.net ...
With this though, the tasty ingredients provided by these big companies are to the liking of the unknowing consumer as he/she will purchase the
products that satisfy them with the most pleasure, regardless of what it does to the body. Further expanding on the idea that food companies impose
health risks on its consumers, there are many other negative aspects of the production process as well. For instance, Moss explains another harmful
tactic used by companies, "What I found, over four years of research and reporting, was a conscious effort – taking place in labs and marketing
meetings – to get people hooked on foods that are convenient and inexpensive." (Moss 262). In this case, companies have complete control over its
consumers. With an addictive sense for a specific product within a consumer, their demand soars as well as the company's profit. Overall, this
represents the unethical tactics being it manipulates people to keep buying foods that are unhealthy and cheap, giving them a distorted sense that, since
they are saving money, it is the best product for them. As a college student, I understand where these people are coming from considering, on a tight
budget, there are only a select amount of foods that are available, most being unhealthy. To add, people are subject to "play the game" of these
companies in that, in some cases, when

Coca Col Developing Cross Cultural Relationships
Coca–Cola is able to market to a large and diverse amount of people by making relationships with any person that comes in contact with the product.
Mustard Knet (Chief Operating Officer and President of the Coca–Cola Company), "developing cross–cultural relationships is the reason as to why we
are the largest beverage company globally... and why almost 80% of our profits and revenues come from outside North America. Coca–Cola is ranked
first in selling iridescent beverage in North America and Coca–Cola is basically a business product. Moreover, as a business product, coke is usually
sold to convenience stores, restaurants, grocery stores, vending companies, and gas stations. In addition, coke could be regarded to as a convenience
product since it is relatively inexpensive and merits little shopping (Hill, 2014). In addition, it can be found in almost every place, from theme parks,
places of business, airports, hotels, schools, and even the rest stops that are found along highways. Kjellberg et al. (2010) observes that Coca–Cola was
solely packed as a soda fountain drink when it was introduced in the year 1886. A candy store owner in 1894 began placing the drink in bottles and
later on approached Asa Griggs Candler (the Coca–Cola's Company owner) in regard to bottling the drink, which was declined by Candler. However,
in 1899, Griggs sold the rights to bottle the drink; 400 bottling plants were born in the next ten years. As such, the packaging of white and red
Coca–Cola

Shiseido Case Study Report Essay
CASE STUDY REPORT INTERNATIONAL MARKETING
SHISEIDO
Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten players in the industry worldwide. Founded 1872
by Arinobu Fukuhara, Shiseido is also known for being the oldest cosmetics company in the world.
COMPANY FACTS
Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89 companies 29 domestic 57 overseas
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS
Apart from being market leader in Japan, Shiseido is putting a lot of effort into research and development. Other important points are the strong focus
on customer relationship management and environmental protection. But even though R&D is a cornerstone ... Show more content on Helpwriting.net ...
face scrubs, eye creams or hair styling products). Proof for that are the rise of a grooming culture, metrosexualism and a 17% growth in skin care and
cosmetics sales for men.
# 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
MARKET SHARE WORLDWIDE COMPANY Procter & Gamble L'OrГ©al Unilever Colgate–Palmolive Colgate Avon Products EsteГ© Lauder
Cosmetics Beiersdorf Johnson & Johnson Shiseido Kao
CASE STUDY REPORT INTERNATIONALMARKETING
Possible men's products range from moisturizers, manicure– and spa–treatments to shaving foams and after–shave. Even though men feel more
comfortable about using cosmetic products nowadays, they have to be marketed different from the women's products: As an example should POS be
separated for men and women. Especially in Japan, where the masculinity–factor of the culture is very high, men would feel uncomfortable to shop for
cosmetics in a "shop for women". Another example is the difference in need of explanation. Where women normally know a lot about cosmetic
products, men are often not aware of how to use them and therefore need more service and instruction. The right way of communication would be the

use of testimonials, like in Japan, where one of Tokyo's most popular young actors, Satoshi Tsumabuki, was chosen to appear in TV commercials.
Second of all are cosmetic products very age–dependent. Therefore it seems logical to use that approach. However, there are also disadvantages: Other
important factors may vary within

Essay On Sprite Soda
Sprite is a type of soda that many people drink but how can it handle an Alacelzer. It doesn't have a color and is flavored lime and lemon created by
the coca cola company. Its made of carbon water, high fructose corn syrup, citric acid, natural flavors, and sodium benzoate. To get an idea of what
this is really made up of I will tell you what each ingredient is. Carbonated water is water that has carbon dioxide dissolved into it as a gas. High
fructose is something sweetener that is made from corn starch. Citric acid is a weak organic acid that keep in mind is used in this soda sprite. It
gives the drink or food taste to it. Natural flavoring is when there is a flavor in a food that has come from another food to make that food taste good.

Vision And Vision Of Coca-Cola
Introduction: it was established in 1886. it is an American multinational corporation. it is one of the main largest distributor, manufacturer, and
marketer of nonalcoholic beverages. It's headquarted in Atlanta; georgia.it offers 500 brands over 200 countries. The company is known for its flagship
product COCA–COLA. It was invented in May 8, 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. History: sIn May 29, 1886 the first
Coca–Cola ad appeared in the Atlanta Journal on the patent medicine page. By June of 1887, the Coca–Cola trademark had been patented through the
U. S. Patent Office and the product was gaining wider distribution. In 1891, G. Candler, an Atlanta businessman, purchased the rights to the product and
formed the... Show more content on Helpwriting.net ...
COCA–COLA Vision: Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to
accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they
can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a
winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities. Profit: Maximize long–term return to shareowners while being mindful of our overall
responsibilities. Productivity: Be a highly effective, lean and fast–moving organization. COCA–COLA Mission: "Our mission is to create a growth
strategy that allows us to bring good to the world –– by refreshing people every day and inspiring them with optimism through our brands and our

Dr Pepper/7 Up, Inc Squirt Brand Case
Dr Pepper/7Up, Inc.
Squirt Brand Case Analysis
SOFT DRINK INDUSTRY
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000, carbonated soft drink retail sales were estimated
$60.3 billion, however, soft drink consumption growth has slowed in recent years. There are three major companies that hold the majority of sales in
the carbonated soft drink industry in the U.S. They are the Coca Cola Company with 44.1% market share, The Pepsi–Cola Company with 31.4% market
share, and Dr. Pepper/ Seven Up, Inc. with 14.7% market share. These three companies market the top ten brands account for 73% of soft drink sales
in the U.S. Dr. Pepper/ Seven Up, Inc. owns two of the top ten brands: Dr.... Show more content on Helpwriting.net ...
If Squirt were to continue with its current plan they will continue to see market share decrease.
2. Adopting the recommendation made by Foote, Cone & Belding
Foote, Cone & Belding recommended that Squirt target a multicultural, 18–24 year old segment in order to tap into this heavy carbonated soft drink
user segment. The suggestion by FCB to target a multicultural younger segment was supported by recent information provided by the U.S. Census
2000. According to the Census, the Hispanic population in the United States increased by 57.9% from 22.4 million in 1990 to 35.3 million in 2000.
This was compared to an increase of 13.2% for the total U.S. population. Hispanics accounted for 12.5% of the U.S. population, while African
Americans accounted for 12.3% of the U.S. population with 34.7 million people. 35% of the Hispanic population is under 18 years old and 50% of
the population is under 25.
15% * 35,300,000(total Hispanic population)=5,295,000 Hispanics may possibly make up the new target segment.
32.4% of African Americans were under the age of 18, while 42.6 % were under 25. From this we can conclude that 10.2% (42.6%–32.4%) falls
within the range of 18–25 year olds.
10.2% * 34,700,000(total African American population)=3,539,400 African Americans could possibly fall within Squirt 's target market.
Assuming that the makeup of each demographic is

Coca Cola Vs Pepsi Comparison Essay
Comparison of financial conditions between Coca–Cola and Pepsi Co. Statement of the issue This report will focus on the comparison of financial
conditions, especially their profits statements between Coca–Cola and Pepsi Co. for their stakeholders, like consumers, shareholders, manager,
investors, and employees, creditors and lenders. Objectives of the project Two objectives are built to be achieved before 30th, December 2007. The
major one is to help the stakeholders to know why these two companies are so successful in the past three years (2004–2006) by analyzing their
financial conditions. The other one is to find these two companies' own advantages and disadvantages by comparison. To fulfill the above two
objectives, the following... Show more content on Helpwriting.net ...
В·Log on to the websites. It is quite easy to get amount of secondary data through the websites, like companies' annual reports can be loaded from
these two companies' websites. Also, other people's opinions which related to Coca–Cola and PepsiCo can be founded. В·Enquiry in the library. It is
really convenient to get books or magazines in terms of finance and analyze as libraries always classified data clearly, and the relevant references
often beyond our expectation which provide us more choices, more knowledge and skills. Statement of criteria Based on the knowledge we learned
from our text books, Business Accounting: an introduction and Business Accounting: advanced, two criteria will be used to assess the implications of
the issue as follows. Absolute numbers In comparing financial statements for a number of years, it is prefer to use a variation of absolute numbers
analysis which involves computes percentage changes from year to year for all financial statement. To analysis this more directly, one or two pictures
of their trend will be drawn. A continuously increased extend will be expected. Also, the ratio analyze will be used. Ratios Ratio analysis ensures the
possibility of comparison of items on one or two financial statements. After calculating ratios for each year's financial data, this report can examine the
trends for each company. A relatively stead increasing trend will be expected. Investigation

Coca Cola Financial Analysis Essay

Recommended

Recommended

More Related Content

Similar to Coca Cola Financial Analysis Essay

Similar to Coca Cola Financial Analysis Essay (11)

More from Rebecca Harris

More from Rebecca Harris (20)

Recently uploaded

Recently uploaded (20)

Coca Cola Financial Analysis Essay