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1 of 33
FUNDRAISING FOR
NON-PROFITS
readysetpresent.com
2
Program Objectives
( 1 of 3 )
Fundraising
readysetpresent.com
Understand what Financing for For-Profits
Encompasses.
Why you should raise funds for profitable
Businesses.
Comprehend how much money you should raise
for certain projects.
3
Program Objectives
( 2 of 3 )
Fundraising
readysetpresent.com
Learn how to acquire a loan.
Explore the different sources for credit.
Comprehend the function of venture capitalists.
4
Program Objectives
( 3 of 3 )
Fundraising
readysetpresent.com
Learn about the SBA, State Agencies, and “Angels”.
How to make the best of banks and financing
Companies.
Understand the different signs of dangerous
debt.
WHAT IS FUNDRAISING FOR FOR-
PROFITS?
A for-profit business
is an business
looking to compile
revenue.
Any for-profit
business needs
funding to
succeed.
This is where
financing for for-
profits comes into
the picture.
10
What is Fundraising for For-Profits?
(1 of 3)
Fundraising
readysetpresent.com
For-profits might
need funds to
restructure
operations.
Start a new
business.
Start a new product.
11
What is Fundraising for For-Profits?
(2 of 3)
Fundraising
readysetpresent.com
Financing for for-
profits requires a
business plan.
Lenders/investors
.
Strategy.
12
What is Fundraising for For-Profits?
(3 of 3)
Fundraising
readysetpresent.com
EIGHT EASY TIPS FOR FUNDRAISING
14
Eight Easy Tips for Fundraising
(1 of 8)
Fundraising
readysetpresent.com
1
Build a business plan
You have to know how you plan on running your
business to form a potential investor or lender.
You have to be able to communicate this plan.
15
Eight Easy Tips for Fundraising
(2 of 8)
Fundraising
readysetpresent.com
2
Make sure you have personal or
family money
When you buy a business, 20 to 50% will come
from you and your family.
To be take seriously as a potential small business
buyer, you need between 50 and 150 thousand of
ready cash for a down payment and working
capital.
16
Eight Easy Tips for Fundraising
(3 of 8)
Fundraising
readysetpresent.com
3
If you want to sell your business,
self-finance your endeavors
Sellers typically finance from 30% to 70% of the selling
price.
Sometimes, banks will only participate when there is a
large amount of seller financing to indicate that the
business is sound in the eyes of the seller.
17
Eight Easy Tips for Fundraising
(4 of 8)
Fundraising
readysetpresent.com
4
Don’t count on banks without
experience
If you’re a first time business buyer with no direct experience
in that business, rejections rates exceed 80%.
If you have experience, banks will finance 50-80% of real
estate values, 75-90% of new equipment values, 50% of used
equipment, and 25-50% of inventories.
They don’t finance intangible assets, except accounts
receivable, which they will finance 80-90%.
23
What’s an angel investor?
(1 of 2)
Fundraising
readysetpresent.com
Wealthy, entrepreneurial
individuals.
Provide capital in return for a
proportion of the company
equity.
IS MY BUSINESS SUITABLE FOR ANGEL
INVESTMENT?
26
Is My Business Suitable for Angel Investment?
(1 of 6)
Fundraising
readysetpresent.com
You need to raise a
reasonably modest amount.
$15,000 - $360,000
27
Is My Business Suitable for Angel Investment?
(2 of 6)
Fundraising
readysetpresent.com
You are willing to develop a
personal relationship with a
business angel.
Typically, business angels want
hands-on involvement in the
management of their investment,
an amicable friendship can help
this coexistence.
Comes from institutional
investors and high net worth
individual.
Pooled together by
investment firms.
34
What is Venture Capital?
(2 of 2)
Fundraising
readysetpresent.com
47
Beware of Debt Overload, Five Indicators
(1 of 8)
Fundraising
readysetpresent.com
When raising funds for a new
business idea or expansion,
beware of over borrowing
and building debt.
Ideally, long term debt
payments, including
mortgage and credit card
payments, shouldn’t
exceed 36% of your gross
monthly income.
If these indicators hit
home, think about
changing your habits
to lower debt and
build a healthy credit
history.
Bad debt/credit history
= bad for financing
your business.
Enough about debt,
let’s move on to
quantifying your start
up costs.
66
20 More Simple Debt Indicators
(12 of 12)
Fundraising
readysetpresent.com
Will you need to hire
specialists, like a lawyer or
an accountant?
1
Will you need to buy some office
furniture or equipment?
2
77
Six Questions to Determine Startup Costs
(2 of 5)
Fundraising
readysetpresent.com
What supplies will you
need on hand for Day
One?
Do you need to purchase a
beginning inventory?
3
Are you going to buy a business
or franchise?
4
78
Six Questions to Determine Startup Costs
(3 of 5)
Fundraising
readysetpresent.com
Will you have construction
costs, and if so, how much
needs to be done by
professionals and how much
can you do yourself?
5
What can you do to lower costs?6
79
Six Questions to Determine Startup Costs
(4 of 5)
Fundraising
readysetpresent.com
WHY WOULD A SELLER OFFER FINANCING?
HOW CAN BOTH BUYER AND SELLER BENEFIT?
12 TIPS FOR GETTING A BANK LOAN APPROVED
SCENARIO: BAKE SALE VS. BUSINESS LETTER
The bake sale The letter to L.L. Bean, Local Inn,
& Red Bull
156
Scenario: Bake Sale vs. Business Letter
Fundraising
readysetpresent.com
Which Fundraising Program Is More Effective?
157
Scenario: Bake Sale vs. Business Letter
Fundraising
readysetpresent.com
Bake Sale
• Needed: 84 to bake 24 items (2 dozen
each); 6 to sell
• Sale price: 50¢/each
• # needed to sell:
2000 (x 0.50 = $1,000)
• Customers: game attendees
• Personnel: Volunteers
• Direct costs: Zero (volunteers will
donate the cost of their goods)
• What is the benefit/return?
Target Letter
• Needed: 3 people to write letters,
follow-up calls and/or in person visits
• Sell price: $500 for signage at football
event and press release in paper
• # of letters to be written: 1
• Customers: 3 Targeted Businesses
• Personnel: Volunteer
• Direct costs: Signage
• What is in it for these businesses?
158
Fundraising
readysetpresent.com
Business Planning
Budgeting
Analysis
Fundraising Strategy
Fundraising
Planning
159
Business Planning
Fundraising
readysetpresent.com
WHAT IS THE ORGANISATION’S
PURPOSE AND WHAT ARE IT’S GOALS?
Project Needs in
Detail
Proposed sources
Who and how to
action
By when
Expected decision
date
Record of progress
170
Fundraising Plan:
Fundraising
readysetpresent.com
FOR MORE INFORMATION
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Fundraising (Comprehensive) PowerPoint Presentation 155 slides with 2 diagrams/charts and 14 high resolution photographs Participant Handout and Fundraising Glossary with 48 terms

  • 2. 2 Program Objectives ( 1 of 3 ) Fundraising readysetpresent.com Understand what Financing for For-Profits Encompasses. Why you should raise funds for profitable Businesses. Comprehend how much money you should raise for certain projects.
  • 3. 3 Program Objectives ( 2 of 3 ) Fundraising readysetpresent.com Learn how to acquire a loan. Explore the different sources for credit. Comprehend the function of venture capitalists.
  • 4. 4 Program Objectives ( 3 of 3 ) Fundraising readysetpresent.com Learn about the SBA, State Agencies, and “Angels”. How to make the best of banks and financing Companies. Understand the different signs of dangerous debt.
  • 5. WHAT IS FUNDRAISING FOR FOR- PROFITS?
  • 6. A for-profit business is an business looking to compile revenue. Any for-profit business needs funding to succeed. This is where financing for for- profits comes into the picture. 10 What is Fundraising for For-Profits? (1 of 3) Fundraising readysetpresent.com
  • 7. For-profits might need funds to restructure operations. Start a new business. Start a new product. 11 What is Fundraising for For-Profits? (2 of 3) Fundraising readysetpresent.com
  • 8. Financing for for- profits requires a business plan. Lenders/investors . Strategy. 12 What is Fundraising for For-Profits? (3 of 3) Fundraising readysetpresent.com
  • 9. EIGHT EASY TIPS FOR FUNDRAISING
  • 10. 14 Eight Easy Tips for Fundraising (1 of 8) Fundraising readysetpresent.com 1 Build a business plan You have to know how you plan on running your business to form a potential investor or lender. You have to be able to communicate this plan.
  • 11. 15 Eight Easy Tips for Fundraising (2 of 8) Fundraising readysetpresent.com 2 Make sure you have personal or family money When you buy a business, 20 to 50% will come from you and your family. To be take seriously as a potential small business buyer, you need between 50 and 150 thousand of ready cash for a down payment and working capital.
  • 12. 16 Eight Easy Tips for Fundraising (3 of 8) Fundraising readysetpresent.com 3 If you want to sell your business, self-finance your endeavors Sellers typically finance from 30% to 70% of the selling price. Sometimes, banks will only participate when there is a large amount of seller financing to indicate that the business is sound in the eyes of the seller.
  • 13. 17 Eight Easy Tips for Fundraising (4 of 8) Fundraising readysetpresent.com 4 Don’t count on banks without experience If you’re a first time business buyer with no direct experience in that business, rejections rates exceed 80%. If you have experience, banks will finance 50-80% of real estate values, 75-90% of new equipment values, 50% of used equipment, and 25-50% of inventories. They don’t finance intangible assets, except accounts receivable, which they will finance 80-90%.
  • 14. 23 What’s an angel investor? (1 of 2) Fundraising readysetpresent.com Wealthy, entrepreneurial individuals. Provide capital in return for a proportion of the company equity.
  • 15. IS MY BUSINESS SUITABLE FOR ANGEL INVESTMENT?
  • 16. 26 Is My Business Suitable for Angel Investment? (1 of 6) Fundraising readysetpresent.com You need to raise a reasonably modest amount. $15,000 - $360,000
  • 17. 27 Is My Business Suitable for Angel Investment? (2 of 6) Fundraising readysetpresent.com You are willing to develop a personal relationship with a business angel. Typically, business angels want hands-on involvement in the management of their investment, an amicable friendship can help this coexistence.
  • 18. Comes from institutional investors and high net worth individual. Pooled together by investment firms. 34 What is Venture Capital? (2 of 2) Fundraising readysetpresent.com
  • 19. 47 Beware of Debt Overload, Five Indicators (1 of 8) Fundraising readysetpresent.com When raising funds for a new business idea or expansion, beware of over borrowing and building debt. Ideally, long term debt payments, including mortgage and credit card payments, shouldn’t exceed 36% of your gross monthly income.
  • 20. If these indicators hit home, think about changing your habits to lower debt and build a healthy credit history. Bad debt/credit history = bad for financing your business. Enough about debt, let’s move on to quantifying your start up costs. 66 20 More Simple Debt Indicators (12 of 12) Fundraising readysetpresent.com
  • 21. Will you need to hire specialists, like a lawyer or an accountant? 1 Will you need to buy some office furniture or equipment? 2 77 Six Questions to Determine Startup Costs (2 of 5) Fundraising readysetpresent.com
  • 22. What supplies will you need on hand for Day One? Do you need to purchase a beginning inventory? 3 Are you going to buy a business or franchise? 4 78 Six Questions to Determine Startup Costs (3 of 5) Fundraising readysetpresent.com
  • 23. Will you have construction costs, and if so, how much needs to be done by professionals and how much can you do yourself? 5 What can you do to lower costs?6 79 Six Questions to Determine Startup Costs (4 of 5) Fundraising readysetpresent.com
  • 24. WHY WOULD A SELLER OFFER FINANCING?
  • 25. HOW CAN BOTH BUYER AND SELLER BENEFIT?
  • 26. 12 TIPS FOR GETTING A BANK LOAN APPROVED
  • 27. SCENARIO: BAKE SALE VS. BUSINESS LETTER
  • 28. The bake sale The letter to L.L. Bean, Local Inn, & Red Bull 156 Scenario: Bake Sale vs. Business Letter Fundraising readysetpresent.com Which Fundraising Program Is More Effective?
  • 29. 157 Scenario: Bake Sale vs. Business Letter Fundraising readysetpresent.com Bake Sale • Needed: 84 to bake 24 items (2 dozen each); 6 to sell • Sale price: 50¢/each • # needed to sell: 2000 (x 0.50 = $1,000) • Customers: game attendees • Personnel: Volunteers • Direct costs: Zero (volunteers will donate the cost of their goods) • What is the benefit/return? Target Letter • Needed: 3 people to write letters, follow-up calls and/or in person visits • Sell price: $500 for signage at football event and press release in paper • # of letters to be written: 1 • Customers: 3 Targeted Businesses • Personnel: Volunteer • Direct costs: Signage • What is in it for these businesses?
  • 31. 159 Business Planning Fundraising readysetpresent.com WHAT IS THE ORGANISATION’S PURPOSE AND WHAT ARE IT’S GOALS?
  • 32. Project Needs in Detail Proposed sources Who and how to action By when Expected decision date Record of progress 170 Fundraising Plan: Fundraising readysetpresent.com