TEDxChumash
140 CHARACTERS
The internet’s impact on offline
consumer behavior
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
and we're beginning to sense what it is...
...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Lifestyle, work, travel, entertainment, hea...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Dawn of a new world
We are at the beginning...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
The way we consume the web will
look very d...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Convergence of :
Brand Evangelists, Sentime...
TEDxChumash
What’s with the social Web?
Offline transactions increasingly influenced
by social interactions online
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
71% of consumers are more likely
to make a ...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Most of what we do offline
is now influenced...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
The latest trends...
● We take the internet...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Or should I ask...
Who doesn’t have a smart...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
94% of smartphone users look for
local info...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
90% take action such as making a
purchase o...
TEDxChumashTEDxChumash
Local? Who Cares...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
If search were a marathon,
mobile is the la...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
96% of all transactions happen offline*
Loc...
TEDxChumash
ConvergenceSocial Mobile Local Real-Time
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Social networks like Facebook allow
multipl...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Tweets
Real-time response. Real time result...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Mobile enables immediate
response and actio...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Smartphones are
mobilizing storefronts & re...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
These are not stand-alone channels.
Used in...
www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
The question is
no longer why
should I get
...
THANK YOU!
TEDxChumash
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Ted Talk - Social Mobile Local Real-time Convergence

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People 3.0: Leadership Beyond Barriers Wandia Chiuri, talk 2: "140 Characters"

In this talk about the convergence of social mobile local and real-time, Wandia discusses the Internet’s impact on offline consumer behavior

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Ted Talk - Social Mobile Local Real-time Convergence

  1. 1. TEDxChumash 140 CHARACTERS The internet’s impact on offline consumer behavior
  2. 2. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash and we're beginning to sense what it is... We know something is happening
  3. 3. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Lifestyle, work, travel, entertainment, health the pace of innovation, technology and change is all speeding up exponentially. We're speeding up...
  4. 4. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Dawn of a new world We are at the beginning of the beginning: ● Exciting pocket computers and tablets ● Culture of participation and sharing: Status updates, likes, tweets, retweets, tips etc ● Geotagged data, matched with places ● Cool stuff like augmented reality ● Cloud: my content on any device ● Ubiquitous connectivity
  5. 5. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash The way we consume the web will look very different from today in a few years
  6. 6. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Convergence of : Brand Evangelists, Sentiment, Social Reviews, Geotagging, Tweets.. Local Real-time Sale! Social Mobile
  7. 7. TEDxChumash What’s with the social Web? Offline transactions increasingly influenced by social interactions online
  8. 8. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash 71% of consumers are more likely to make a purchase based on social media referrals. * *Compete - Vision Critical Data: How Social Media Drives Purchasing 2009
  9. 9. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Most of what we do offline is now influenced online first Restaurants Art Travel Real Estate Entertainment Maps & Directions Retail/ProductsSale! Professional & Home Services
  10. 10. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash The latest trends... ● We take the internet with us ● We use devices to help make decisions ● We are influenced by recommendations and opinions of friends to find deals, discounts, and products worth buying ● All these can now be accessed or pushed in near real-time to our handsets in specific location-based contexts
  11. 11. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Or should I ask... Who doesn’t have a smartphone? Who has a smartphone in the room?
  12. 12. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash 94% of smartphone users look for local information on their phone *Google Stats and the Mobile Marketing Association (MMA)
  13. 13. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash 90% take action such as making a purchase or contacting the business Location-based services on mobile make it easy for consumers to connect directly with businesses *Google Stats and the Mobile Marketing Association (MMA)
  14. 14. TEDxChumashTEDxChumash Local? Who Cares...
  15. 15. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash If search were a marathon, mobile is the last mile, local the last yard line.
  16. 16. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash 96% of all transactions happen offline* Local is about driving to point of sale. *US Census Bureau, Q4 2009
  17. 17. TEDxChumash ConvergenceSocial Mobile Local Real-Time
  18. 18. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Social networks like Facebook allow multiple layers of targeting based on user registration, location and profile data as well as social interactions. Social sharing also facilitates recommendations by friends. Social
  19. 19. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Tweets Real-time response. Real time results. Twitter has over 300,000 new users sign up every day and receives over 180 million unique visitors per month. 37% of active Twitter users use their phone to tweet. Real-time
  20. 20. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Mobile enables immediate response and action from buyers. The smartphone user base is large and growing. Mobile buyers on the go are often “actively” looking for products and services which presents a great opportunity to leverage geotargeting. Mobile
  21. 21. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash Smartphones are mobilizing storefronts & retail. Businesses are embracing local marketing to nurture customers, convert prospects, and boost sales. Retailers can now reach their customers at the precise time they are likely to buy through websites optimized for smartphones, mobile barcode scanning, coupons sent via text, wifi and geo-fenced stores etc Local
  22. 22. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash These are not stand-alone channels. Used in tandem with relevant offers, social, local, mobile, real-time solutions enable businesses to engage the right people, the right way at the right time with impact. Relevant
  23. 23. www.wandia.info Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash The question is no longer why should I get started? Its when... For businesses...
  24. 24. THANK YOU! TEDxChumash

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