Magic tricks for viral growth: From Zero to Zillions of Users


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The most explosive, sustainable, scalable, organic, and inexpensive growth comes from viral marketing,
which in its simplest form is customers marketing products to other customers.

Get concrete strategies to build, test, implement and improve viral growth mechanisms.

- How to develop a viral growth strategy
- How to apply fundamental viral growth strategies to sales, business development and marketing tasks
- How to analyze existing products / services from the point of view of viral growth goals

This presentation covers techniques, tools and channels, based on experience leveraging these strategies in real business scenarios and gives you quick, quantifiable strategies to grow your customer base and revenue stream.

Published in: Business
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Magic tricks for viral growth: From Zero to Zillions of Users

  1. 1. Magic Tricks for Viral Growth From Zero to Zillions of Users5 steps to explosive, sustainable, scalable, organic, inexpensive growth from viral marketing
  2. 2. Forget hope-based spray-and-pray marketing.
  3. 3. Start with passion
  4. 4. Your product must be awesome If you are not excited about it, or don’t believe in it, you’re not going to be able to market it.
  5. 5. free-download- business-blueprint
  6. 6. Get a detailed action plan to successfully market your business online. Guarantee your results before you start. • Set goals • Know your customers • Perfect the user experience • Test message • Plan launch
  7. 7. Before You Begin - Set Goals Establish specific quantitative goals: (e.g. get 100,000 users within 6 months of public launch, and a write-up in a majorpublication like The Wall Street Journal or Wired).
  8. 8. Understand Your Customers Make a list of 3 targeted user groups Write unique needs of each user group How does your product address those needs
  9. 9. Locate UsersTwitter and Facebook -Personalities in your niche. Don’t focus only on the top people, as often the mid-level influencers(less than 40,000 followers) are easier to reach. Use or to find them.Blogs and Forums -List 5 personal blogs and forums in your niche. Be sure to look at number of comments and emailsubscribers to test if they have an engaged audience.Video Producers -List 5 channels in your niche with high user engagement. Check out sites like Youtube and Vimeo.Could be how-to videos, discussion videos, etcSocial Bookmarking Sites -List 10 popular posts in your niche on sites like Instagram, Pinterest, Delicious, Digg, Stumbleupon etc. andmake note of the influencers. Influencers impact niche groups and are more likely to be willing to workwith you. Note what types of content resonates strongly and what’s most popular for your keywords.
  10. 10. Set Up Landing Page• Write your story - BE HUMAN. People like hearing stories about the people behind the products and sites they use. Why did you start your company? What solution do you want to provide with your product or service?• List your 3 benefits - What are the top 3 problems your customers have that your product or service solves? Your benefits statements should speak directly to these problems.• Show social proof - Social proof are fans, followers, customer testimonials, pictures of happy customers, case studies, logos of impressive clients, a customer counter, etc.• Provide test drive - How can you let them try before they buy? Let them “play” before committing to signing up or buying. List 3 specific ways users can test drive your product.• Make registration easy - Keep it simple. Ask for minimal information but ensure user confirms email with double opt-in or email link confirmation. Resolve privacy, security and efficiency concerns. Take users right into product. Make it easy to start using it.
  11. 11. In God we trust.All others bring data.
  12. 12. Track It All1. Track where users are clicking ( Track user adoption (install Google Analytics)3. Track homegrown metrics
  13. 13. Examples of Metrics• # of registered users• A/B testing for homepage conversion• # of users who register w Fb or Twitter• # of users who completely fill out profile• # of users who use workbook• length of time spent on site Use referral tracking tools like Urchin.
  14. 14. Test Messaging What is your: • unique solution • brand promise
  15. 15. What is my customer’s biggestproblem I am uniquely qualified to solve?
  16. 16. Test Messaging• Demographics• Customer profile• Customer problem• Current solutions• Information sources• Buying behavior
  17. 17. Pre-launch Outreach• Branding - Create branded Facebook page and Twitter Profile• Bloggers - Choose 5-10 bloggers you like and would be interested in working with (mid-level, niche influencers who are celebrities in their online circles are often far more accessible and happy to endorse and promote a product they believe in).• Banners - Create banner or badge to place on blogger’s site. Use standard banner in sponsored ads on targeted blogs in niches you are targeting to demonstrate consistent branding across many different blogs.
  18. 18. Wor(l)d of Mouth• Build relationships with social influencers by interacting with them on social media channels• Engage in conversations around your topic• Find channel partners
  19. 19. Pre-launch Preparation• Pull together launch timeline - including dates• Determine marketing pieces for each launch date• Confirm your marketing channels
  20. 20. Stages of launch• Alpha Launch Strategy (Priority bugs are finished)• Beta Launch Strategy• Public Launch Strategy
  21. 21. Marketingpost-launch Social media, SEO, PR, email, content,distribution and jointventure partners etc. @wandia_info
  22. 22. @wandia_info
  23. 23. Make it Super-easyto share or few people will
  24. 24. Key Take-Away Points• Prioritize goals: think about these when deciding where to invest resources.• Determine your customers needs and how you are uniquely qualified to solve them.• Understand the metrics you need to measure.• Define ROI: think about short-term and long- term ROI on acquisition activities.