The document provides 6 tips for effective social media usage to help brands. It recommends creating a content schedule to post quality content at optimal times, focusing efforts on the top 3 platforms used by the target audience, allocating someone to monitor platforms at least twice daily and respond to customers, giving back to customers through offers and competitions to build loyalty, keeping usernames consistent across platforms to help recognition, and conducting regular security maintenance to prevent hacking risks.

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6 Social Media Mistakes That Hurt Your Brand
4. Create a content schedule
Effective social media management is not gauged by
quantity but by quality. A content schedule will help you
decide what goes out and when it goes out. Find out
when your customers are likely to be online. These are
the optimal periods to post content.
5. Focus on the most effective platforms
Research your target audience and learn which social
media platforms they use. Select 3 of these to focus on.
This will save you resources and time. Concentrating on
too many platforms will stretch your team and reduce
effectiveness.
1. Allocate someone to monitor your social media platforms
Never ignore customer feedback. Define who should monitor
your pages and how frequently it should be done. The
recommended frequency is 2 times a day. Use platforms such
as the Reactionpower Dashboard which help you monitor all
accounts in one place. Creating saved replies is an easy way to
get back to customers on frequently asked questions.
3. Give back to your customers
Business is not only about taking from customers. Customers
notice and appreciate brands that are generous. Once a while
offer discounts to your social media followers. Competitions
and special offers also work well in building customer loyalty.
It also influences purchase decisions.
2. Keep your username consistent
In order to get people to notice, remember, and prefer
your brand, you need to keep your username consistent.
Make sure that you secure your brand and business
reputation by claiming your profiles on the most popular
social networks. Set them up with the same profile info
photo, bio, website URL and description.
Simple tips you can use to protect your brand on social media
6. Conduct regular security maintenance
Security risks such as hacking or malicious malware can
easily destroy your social media efforts. Schedule security
and software updates at least 2 times a month. Change
your password every 3 months to make it difficult for
hackers.