1. Narrowing down the field

6. Colour: The main colours in the advertisement are dark. These have been used to create a negative mood/atmosphere reflecting the subject matter and also the feelings of the child who is being abused. Bright colours have been used for the cartoon child, making it stand out against the background and highlighting the possible happiness of the child which has been shattered. Image denotation: There is a man walking down a staircase. He cannot be seen clearly as his face is obscured by the banister. A carton child is broken and shattered at the bottom of the stairs, as if he has been pushed or thrown. Image connotation: The image of the man walking down the stairs indicates to the audience that he has been involved in harming the child at the bottom of the stairs. By walking down the stairs toward the child, the image suggests the danger is not over for the child. By being obscured it shows that we do not always have an true idea of what is happening…