2. What is expected of
you?
The four questions you will answer will be related to:
1. Media Forms
2. Media Representation
3. Media Institutions
4. Media Audiences
The brief
3. A Note on Context
You will also get a large piece of writing about the clip that you will view. Do not ignore
this as it will have clues as to how to answer the questions later on.
The context given about
the film clip from the 2012
exam.
Context question:
Imagine that both of these people tweeted ‘I always hated Margaret
Thatcher’. Why does their age effect the meaning of their Tweets?
4. How to take notes when watching the clip
If you were asked to write in detail about a piece of
footage that you had only seen a few times, what sorts
of things do you think would be the most important to
talk about?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
5. The Big Four
Mise-en-scene
Lighting
Colour + Saturation
Arrangement of actors
Scenery
Props
Body language
Semiotics
Camera Work
Camera angles
Framing
Camera movement
Zooming
Panning
Tracking
Focus
Sound
Diegetic
Non-diegetic
Foley
Score
Soundtrack
Sound FX
Contrapuntal
Ambient sound
Editing
Cutting rhythm
Transition types
Juxtaposition
Graphic matching
Long-takes
Special FX
Filters / colour-editing
Find the definitions of any of these phrases that you do not understand.
6. When taking notes, divide your page up like this and make sure you have at least
two things filled in for each of the four boxes that add meaning to the text.
Mise en
scene
Camera Work
Sound Editing
8. Question 1Media Forms – Mise en Scene
This question will ask you to be able to comment on the language of the text. By
language, we mean how meaning is created using the ‘Big Four’ that you took
notes on during the screening.
Activity: How is mise-en-scene being used to
create meaning in this still?
9. Question 1Media Forms – Mise-en-shot (&colour)
How does camera angle effect how you view this girl?
How do costume and colour effect how you view this girl?
10. Question 1Media Forms - Sound
http://youtu.be/D-10C9n74J0
How does the opening music to the BBC news
influence how you feel about the show?
12. Media Representations
Question 2
The three things
you need to
consider when
responding to the
representation
question:
1. Is it a positive or negative
representation?
2. Does it support or
challenge the dominant
ideology?
3. Is it entirely unique or
could you link it with
other texts?
15. Media Representations
Question 2
What other media texts offer a similar representation of
teenagers? (This can be TV, film, magazines, music videos, or
anything else you think it relevant)
16. Media Representations
Question 2Key terminology to use when answering this question (fill in any definitions you do not know)
Connotations:
Subversive:
Dominant ideology:
Hegemonic:
Counter-hegemonic:
17. AudiencesQuestion 3How do the following things influence the type of films, TV,
music and websites that you enjoy?
Class:
Age:
Gender:
Ethnicity:
Religion:
Nationality:
18. Look at the graph above – in what ways do different age groups prefer to use different media platforms and why do you think this is?
20. AudiencesQuestion 3Uses and gratifications theory:
Write your own definition of uses and gratifications theory
here…
Utopian solutions:
Write your own definition of utopian solutions theory here…
21. AudiencesQuestion 3In what ways does news coverage satisfy the Uses and
Gratifications theory?
Does the news provide utopian solutions? Why?
22. AudiencesQuestion 3In what ways do movie comedies satisfy Uses and
Gratifications theory?
Do comedies provide utopian solutions? Why?
24. Horizontal Integration (part 1)
Horizontal integration is when one __________ company owns lots of
__________ companies which sell __________ products to different
markets.
Task 4: Fill in the gaps
25. Horizontal Integration (part 2)
Parent Company
Subsidiary 1 Subsidiary 2 Subsidiary 3 Subsidiary 4
What type of films do they
make?
What type of films do they
make?
What type of films do they
make?
What type of films do they
make?
Fill in the gaps
26. Horizontal Integration (part 3)
1. Horizontal integration is…
2. Horizontal integration is good for companies because…
3. A subsidiary is…
4. A conglomerate is…
Finish the sentences
28. VerticalIntegration Vertical Integration is when one large company owns lots of smaller companies
that are useful to each other (like a company that owns a leather factory, a stud-
factory, a football boot factory and a shop that sells football boots).
Imagine that you owned a media conglomerate and you had just produced a
movie. How might it be helpful to own the following things:
1. A distribution company… this would help me…
2. A chain of cinemas …
3. A TV Film channel …
4. A News channel …
5. A magazine …
6. A Special Effects Company …
Fill in the gaps
30. InstitutionsQuestion 4Imagine you are making a film / video / website / TV show and you
decide to make it independently without any financial help from any big
companies…
Advantages: Disadvantages:
31. InstitutionsQuestion 4Imagine you are making a film and it got funding by Warner Bros. or a different
big production company…
Advantages: Disadvantages:
