Small Business Technology Tour Atlanta - http://www.smallbiztechtour.com

1. The Mobile Imperative
Brent Leary
CRM Essentials
@BrentLeary

2. SB Top Business Challenges
Attracting new customers Reacting quickly to changing market conditions
Growing revenue Maintaining profitability SBs’ top
Improving cash flow Obtaining financing challenges are
Attracting & retaining quality employees Improving customer experience and retention attracting new
Improving employee productivity Effectively managing relationships with suppliers customers, reve
Adding resources to meet market demand Streamlining business processes to be more efficient nue, profitabilit
Other (please list) y, improving
cash flow--
50-99 empl. 44% 17% 47% 47% 31% 9% 27% 24% 13%7% 15% 19% making it
essential to tie
20-49 empl. 49% 16% 48% 45% 29% 10% 31% 18% 21% 11%9%11%
2% collaboration
solution value
and messaging
1-19 empl. 56% 15% 53% 46% 43% 11% 13% 19% 14% 7% 16%4%
3%
to these areas.
Total 54% 16% 51% 46% 39% 11% 18% 19% 15%5% 15%3%
8%
0% 50% 100% 150% 200% 250% 300%
% Sample Size
Sample Size = 568, 1-19 empl.: 413; 20-49 empl.: 80; 50—99 empl: 75
5.) What do you view as the top 3 business challenges for your company in the next 12 months?
11/15/2011 CRM Essentials/SMB Group Confidential 2

3. Key Benefits for SBs Currently Using and Plan
to Use Integrated Collaboration Platform/Solution
Plan to Use Currently Use
Saves money and time 46%
41%
Reduces paper and manual processes 30%
41%
Easier access to up-to-date, accurate information 30%
41%
More efficient project management 36%
38%
Improves workflows 38%
34%
Faster to find and connect to people 32%
30%
Easier to bring new ideas into the company dialogue 9%
20%
Helps our company look more professional 27%
19%
Fewer data entry errors and version control issues 16%
15%
Reduces email volumes and dependence on email 19%
13%
Provides us with more security when collaborating 16%
9%
Other(list) 1%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
% Sample Size
Sample Size: Currently Use: 91, Plan to use: 113
37, 44.) What are the top 3 benefits your company get/expects from using an integrated collaboration platform?
11/15/2011 © SMB Group and CRM Essentials 3

4. Mobility & CRM

5. Mobility & Social CRM
BrentLeary.com

7. What’s changed…what hasn’t?

8. Getting in the palm of their hands…
At Intuit good numbers of our
customers are now coming to us
solely through the mobile device.
In the past, they would start out
with a Web-based application and
desktop products, then use the
mobile device as a supplement.
Now we see folks interacting with
our products solely through
mobile.
Trevor Dryer – Intuit Program Manager, Mobile Payments

10. A Tale of Two iPads…

11. If It Ain’t Broke, Make It Better…

12. March Madness ON DEMAND
A Brand New Experience
 #1 free app for both iPhone and “I’m not sure I need a
iPad in the App store (3/17 & 3/18)
 36% of all streams for were from
television anymore. By
the iPad and iPhone apps (3/17-20) opening the
 An average of 92.9 minutes per floodgates, the NCAA and
daily unique visitor (3/17-20) CBS is fit to deliver a true
 MMOD delivered a 63% increase in revolution in sports. And
total visits across the MMOD
broadband and mobile products in return they’ll get
 13.7 million total hours of live audience data, captivity
streaming video consumed. (11.7M and flexibility like no
total in 2010)
sports broadcasting has
ever seen before”. April 2011
FastCompany,

13. Mobility – Inside and Out

14. Cloudy Future

15. Thank You!
@BrentLeary
BrentLeary.com