Balanced scored and relationship scorecard

1. The Decade Begins
• 1990- Starting of the Ambani Brother Reign
• 1992- Backward Integration
• 1993- IPO
• 1997- Petroleum Plant in Jamnagar

2. 2002- Start of the Family Feud and
split of RIL

3. Mukesh Ambani’s Leadership
Change in Existing Managerial Style prevailing in
the company.
• Feudal style to SOPs and SOCs
• Top Management
• Independent handling of upstream and
downstream companies.

4. Growth Style Adopted
• Power of scale of operations
• Concentrated on global market rather than
domestic market.
• Example: Dupont
Breeding Young Talent
“Catch them young and watch them grow”

5. Compliance to standards and Safety Norms
• Dominance on suppliers
• External auditing
• Example: CARE