The document proposes an online and mobile car maintenance app called "The Online Mechanic" or "FIX IT©". It would use a computer chip installed in vehicles to monitor car status and issues, connect users to supported local garages if needed, and provide searchable repair videos. The app would also feature an online shop and car community forums. Revenue would come from chip sales, strategic partnerships, video download fees, and the online shop. The product aims to save users time and money on car maintenance and support car problems remotely.

1. sfs
Jamal Jalil , Apsana Sanya, Rasheed Ajibola, Sejal Patel , Sophie Williams

2. Are you sick of extortionate mechanic costs?
Don’t know if you’re being ripped off by
mechanics?
Need help to simple problems with your car?
Then get
The online mechanic!

3. What is our product?
• Online & mobile car maintenance app.
• Computer chip installed in the car, for a one off fee.
• Sends users updates on the status of their car, alerts &
reminders towards any issues.
• User directed to nearest supported garage if needed.
• Searchable videos for car queries on the go.
• Online shop, B2C and C2C transactions, one click purchases.
• Online car community, forums, car tips & facts of the day.

4. Mission Statement
• Cut out the middle man.
• Save time and money.
• Re-innovate car maintenance.
• Online help & solutions to car problems.
• Online shop for all car related products.
• Available on the go in one easy to use app.
• Virtual car community.

5. Revenue Model
How we will make money
• Selling the chip at one of cost for £19.99 Inc. installation
• Strategic alliances.
• Fee for content – every time a video is downloaded small
fee is paid.
• C2C & B2C online shop.
Target market
• Anyone that owns or drives a car.
• No specific Age or Gender.

7. Advertising FIX IT©
• Word of mouth.
• Posters with our strategic alliances.
• Online and television commercials.
• Bumper stickers given out at major events.
• Virtual Community
• Social Media such as Facebook and Twitter

8. Why FIX IT© is different
• No similar app on the market.
• Helping users to save time & money.
• Encouraging users to FIX IT© themselves.
• Online car support & community.
• Strategic alliances with big name mechanic retailers.

9. SWOT Analysis
Strengths Weaknesses
• Niche product. • Cost of storing products for
• Huge possible clientele. B2C store.
• Easy to access and use. • Cost of buying products for
• Can use remotely or at home. B2C store.
• Online support community to • People may not trust our
resolve any issue. company/ failure when
launching the product
Opportunities Threats
• With the economic climate • Appearance of competitors.
people will want to save • Strategic alliances not backing
money, FIX IT© saves people FIX IT©.
money. • Car manufactures might start
• Introduction of new implementing the device into
technologies. car.