Dealer Specialties Presentation


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  • Dealer Specialties Presentation

    1. 1. Dealer Specialties All the control, none of the work.
    2. 2. Who We Are <ul><li>2 Service Channels </li></ul><ul><li>800 Local Account Representatives </li></ul><ul><li>9,400 Automobile Dealership Customers </li></ul><ul><li>1,600+ Data Partners </li></ul><ul><li>3,237,526 Vehicles Processed in 2007 </li></ul><ul><li>15,499,088 Vehicle Photographs Taken in 2007 </li></ul>
    3. 3. <ul><li>Nation’s leading provider of vehicle-data collection and distribution services </li></ul><ul><ul><li>Option-Rich Vehicle </li></ul></ul><ul><ul><li>Descriptions </li></ul></ul><ul><ul><li>Quality Photographs </li></ul></ul><ul><ul><li>Vehicle Videos </li></ul></ul><ul><ul><li>On-Site Marketing </li></ul></ul><ul><ul><li>Inventory Management </li></ul></ul><ul><ul><li>Inventory Distribution </li></ul></ul>What We Do
    4. 4. On-the-Lot to Online <ul><li>PLUS add value: </li></ul><ul><li>Vehicle Videos </li></ul><ul><li>Super Size Photos </li></ul><ul><li>Polling </li></ul>Manage Inventory
    5. 5. Data Collection <ul><li>Any provider can obtain basic vehicle information… </li></ul><ul><li>Where manufactured </li></ul><ul><li>Year </li></ul><ul><li>Make </li></ul><ul><li>Model </li></ul><ul><li>Engine type/size </li></ul><ul><li>What consumers really want to know is what makes a vehicle unique… </li></ul><ul><li>Sunroof </li></ul><ul><li>DVD player </li></ul><ul><li>Navigation system </li></ul><ul><li>Any other unique, value added upgrades </li></ul><ul><li>That’s what makes us different </li></ul><ul><li>Field reps thoroughly trained </li></ul><ul><li>Capture unique vehicle features that tell a story </li></ul><ul><li>“ Seller Notes” display vehicle uniqueness </li></ul>VIN Decoding Unique options
    6. 6. Window Labels <ul><li>Custom design </li></ul><ul><li>Standard design </li></ul><ul><li>Certified for multiple </li></ul><ul><li>manufacturer’s </li></ul><ul><li>Buyer’s Guides </li></ul><ul><li>Window labels create value 24/7 by incorporating the dealer’s brand into the design. Image reflects message consumers seek. </li></ul>
    7. 7. Data Distribution craigslist FREE LEADS PAID LEADS Basic Listings Only
    8. 8. IVM Dashboard <ul><li>Inventory snapshot </li></ul><ul><li>Information to help make decisions on: </li></ul><ul><li>Stocking inventory </li></ul><ul><li>Vehicles w/o photos </li></ul><ul><li>Vehicles w/o pricing </li></ul><ul><li>Vehicles that need to be moved </li></ul>
    9. 9. IVM - Price Comparison Tool Selected vehicle Choose 25 – 500 mile radius Lists whether vehicle priced above or below market average AND by how much
    10. 10. Pricing Integration <ul><li>Pricing integration is made possible by partnering with industry leaders </li></ul>
    11. 11. IVM – eBay Tool <ul><li>eBay Capabilities </li></ul><ul><li>HTML and Flash templates </li></ul><ul><li>Display Vehicle Videos </li></ul><ul><li>Automated photo and listing process </li></ul><ul><li>Inventory Management support </li></ul><ul><ul><li>VIN history </li></ul></ul><ul><ul><li>Lead tracking </li></ul></ul><ul><li>Send to eBay </li></ul><ul><li>Upload vehicles separately </li></ul><ul><li>Set listing details </li></ul><ul><li>Preview before post </li></ul><ul><li>Manage listings </li></ul><ul><li>Listing details/offers made </li></ul><ul><li>Include VeVos </li></ul>
    12. 12. Photo Quality It basically boils down to one critical point: know your camera . Once you’ve mastered this - regardless of weather, lighting or quality needed – there are settings you can use to create highest quality output. There most likely will be multiple settings used per vehicle for great photos at any angle. The key is finding the right combination. Lighting is very important to great photos Camera settings are critical in capturing quality images Vehicle photos play a key role in successful online inventory marketing. Good photos attract interest and can help sell the vehicle.
    13. 13. Powerlinks <ul><li>Wraps your website around GetAuto listing page </li></ul><ul><li>Choose from multiple template designs </li></ul><ul><li>Frequent daily updates </li></ul><ul><li>Minimal site structural redesign </li></ul>
    14. 14. VeVo (pronunciation: vee vō) also known as Vehicle Videos n. 1) provide an innovative method to reach shoppers, engage them in the shopping process and provide them with details they, under traditional circumstances, could only get from your salesperson; 2) video walk-around of your inventory; 3) 24/7 salesperson that embraces technology and delivers what consumers want, when they want it   Dealer Examples <ul><li>Did you know… </li></ul><ul><li>US Internet viewers viewed 11.5 billion online videos during March 2008, representing a 13% gain over February and a 64% gain over March 2007 </li></ul><ul><li>Nearly 139 million US viewers watched an average of 83 videos per viewer in March 2008 </li></ul><ul><li>73.7% of the US Internet base viewed online videos </li></ul><ul><li>Average online video is 2.8 minutes in duration </li></ul><ul><li>Average online video viewer watched an average of 235 minutes of video </li></ul>Male – Live Voice Female – Live Voice Custom – Live Voice Male – Automated Voice Female – Automated Voice Custom – Automated Voice Source: comScore Media Metrix study, March 2008 Video audience exists AND continues to grow!
    15. 15. Why Dealer Specialties? <ul><li>Provide dealer options </li></ul><ul><li>Preferred eBay Provider </li></ul><ul><li>Partner with pricing intelligence industry leaders: vAuto, AAX, FirstLook, Black Book </li></ul><ul><li>Designated supplier of certified window labels for GM, Acura, Honda, Toyota and Lexus </li></ul><ul><li>Multiple on-site service visits </li></ul><ul><li>Comprehensive product suite </li></ul><ul><li>Professional and knowledgeable staff </li></ul><ul><li>More than 800 local representatives </li></ul>
    16. 16. Dealer Specialties Is… More than just window labels…. A Solutions Consultant Providing dealers with what they need, when they need it! Not just another vendor…. Not just your local “sticker guy”….
    17. 17. For More Information: Aaron Payseno South Florida Sales Consultant 561.245.1410 [email_address]