By Rebecca Sparenberg<br /> “What Makes A Fan: Analysis of Georgetown University’s Communication, Culture & Technology Stu...
My Original Hypothesis<br />Who Makes up your CCT Student Network?<br />Short Time Frame to Establish Ties<br /> Students ...
 Students May Miss Out on Opportunities </li></li></ul><li>Student Status<br />Solid Triangles: Full-Time, First Year<br /...
The Data Collection Method<br />A two-stage combination of sociometric questioning, observational research, and analysis o...
Identify their year (first or second+), status (full-time or part-time), and which of the seven CCT cluster’s they most al...
Lastly, I asked them if where fans of CCT’s Facebook site and/or followed CCT on Twitter; if no, why?</li></li></ul><li>By...
Degree range from 1 to 11, with an average node degree of 4
Slightly skewed and not a true representation of the actual CCT network </li></li></ul><li>Follow Up Questioning 20 Studen...
Majority did not name friends as possible partners for projects</li></ul>First Years<br />7 of the 10 first-years students...
The Power of <br />Weak Ties<br />Homophily<br /><ul><li> 103 out of the 113 nodes in the network had a Facebook account
60 are fans of CCT
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Social Network Analysis PowerPoint Presentation

  1. 1. By Rebecca Sparenberg<br /> “What Makes A Fan: Analysis of Georgetown University’s Communication, Culture & Technology Student Network:”<br />
  2. 2. My Original Hypothesis<br />Who Makes up your CCT Student Network?<br />Short Time Frame to Establish Ties<br /> Students Many Never Meet Everyone In Their Class, Much Less Everyone In the CCT Program<br />Homophily based on academic cluster<br />Based on Cross & Parker’s definition and Easley and Kleinberg’s Research<br />Noteworthy Part Time Students on Peripheral <br />Real World Ties Can Translate into Online Interactions<br />The Problem<br /><ul><li>Weak vs. Strong Ties
  3. 3. Students May Miss Out on Opportunities </li></li></ul><li>Student Status<br />Solid Triangles: Full-Time, First Year<br />Empty Triangles: Part-Time, First Year<br />Solid Squares: Full-Time, Second Year<br />Empty Squares: Part-Time, Second Year<br />Black Circles: Alumni <br />Clusters by Color<br />Red: Cultural Studies<br />Yellow: Globalized Studies<br />Green: Art, Media & Representation <br />Blue: Media and Politics<br />Purple: Technology & Society<br />Pink: Technology, Business & the Economy<br />Orange: Technology, Information & Innovation Policy<br />CCT Students’ Social Ties By Academic Concentration, Year, and Status<br />
  4. 4. The Data Collection Method<br />A two-stage combination of sociometric questioning, observational research, and analysis of archival records.<br />Survey, Followed By Sociometric Questioning: <br />Survey, similar to what we saw in practice in Valente, Unger, and Johnson’s study “Do Popular Students Smoke.”<br /><ul><li>Identify the 5 students whom they consider their “closest friends, ” 5 students they have the most classes, and 5 students whom they have or would like to collaborate with on a class project, research, and/or a conference paper
  5. 5. Identify their year (first or second+), status (full-time or part-time), and which of the seven CCT cluster’s they most alight with.
  6. 6. Lastly, I asked them if where fans of CCT’s Facebook site and/or followed CCT on Twitter; if no, why?</li></li></ul><li>By The Numbers<br />Two Weeks, 52 Responses<br />Named an additional 61 CCTers<br /><ul><li>Network of 113 Nodes, 231 actual edges out of 12,656 possible
  7. 7. Degree range from 1 to 11, with an average node degree of 4
  8. 8. Slightly skewed and not a true representation of the actual CCT network </li></li></ul><li>Follow Up Questioning 20 Students : 10 First Years and 10 Second Years<br />Second Years<br />2 0f 10, “close” vs. “best” would have answered different<br />3 of 10 seeking certificates outside of the CCT <br />Awareness and Access for collaboration<br />“Surrounding Factors as mentioned by Easley and Kleinberg<br />Boundary Spanner between departments<br /><ul><li>7 0f 10 named individuals they had not worked with previously on a project but based on their observations shared similar academic interested
  9. 9. Majority did not name friends as possible partners for projects</li></ul>First Years<br />7 of the 10 first-years students made the majority of the “close” friends<br />62% did not respond to the who you would collaborate with question.<br />
  10. 10. The Power of <br />Weak Ties<br />Homophily<br /><ul><li> 103 out of the 113 nodes in the network had a Facebook account
  11. 11. 60 are fans of CCT
  12. 12. Only 10 students did not have accounts
  13. 13. 11 others are fans of other Georgetown programs
  14. 14. Class of 2011 and Class of 2012 pages but not the CCT page
  15. 15. 29 CCT students are on Facebook, they are not fans of the CCT page or affiliate Georgetown sites</li></ul>Popularity of Facebook<br />Blue – Fans of CCT Program on FacebookYellow - Fans of Georgetown University or another Georgetown Program on Facebook, but not CCTRed – On Facebook, but not fans of CCT or affiliated sitesBlack – Info Unknown/ Not Found on Facebook<br />
  16. 16. From Real World Connections to Online Ties<br /><ul><li>Three said they are not of anything “fans”
  17. 17. Three replied that they are fans of other pages and get their news from those sites or their peers
  18. 18. The majority - seven students - answered that they were not aware that CCT had a fan site
  19. 19. Ultimately, both knowledge and access must be present for information sharing to be effective (Cross & Parker, 40).</li></ul>- Since beginning my research four students that declared they were not fans of the CCT’s page<br />
  20. 20. If everyone CCT was a CCT fan…..<br />Apparent Nodes<br /><ul><li> 8 active adjunct full-time faculty
  21. 21. 4 staff members
  22. 22. 776 registered alumni that have ties with the CCT program
  23. 23. Lots of unmeasurables</li></li></ul><li>During the initial survey 39 of 52 students responded that they did not follow CCT on Twitter<br /><ul><li> 32 Responded “I do not have a Twitter account”
  24. 24. 4 replied that they felt there was no reason to follow CCT on Twitter. </li></ul> Life's a Tweet……well, maybe not<br />
  25. 25. In Conclusion! <br />

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