2. Key Highlights
• What is Google Wallet
• How it Works
• Google Wallet & Security
• Business Model used by Google
• Merchants in collaboration with Google Wallet
• Future trend of Mobile Payment via NFC
3. What is Google Wallet
• It is a payment system developed by Google
that allows the users to store payment, loyalty
& credit cards. It also offers redemption of
sale promotion coupons on the phone and
online. In short one can say it is a virtual
wallet.
• For fast, convenient and secure payments
Google Wallet uses near field communication
(NFC), wherein the user simply taps the phone
on any PayPass-enabled terminal at checkout .
4. How it Works
Use it in-Store Use it Online
Look for PayPass sign at the checkout Look for either of the above shown buttons
counter, tap the phone on the reader. The at the checkout and click to pay via signing
phone sends payment & at some in into your account
merchants offers loyalty information and
much more.
Google Wallet supports two kinds of cards:
1)Citi (R) MasterCard (R) credit cards
2) Google Prepaid Card
5. Google Wallet & Security
A stolen debit card can be used without its PIN
but Google Wallet doesn't work without a PIN
Additional security features:
• Google Wallet stores encrypted user information
on a computer chip called the Secure Element.
• The Android device itself can be locked with
a personal identification number (PIN).
• The Google Wallet app requires an additional PIN
to activate the NFC chip antenna.
• The Google Wallet device must touch or be in
close proximity to a MasterCard PayPass reader.
• Once the transaction is completed, the antenna is
turned off. Additional transactions require the
PIN to be entered again.
6. Business Model
No charges for the users and merchants who
access Google wallet, instead Google is planning
to make money by offering sponsored ads to
their users. Two types of offers will be available
for the users via Google Shopper:
•Today's offers: which allows the user to see a
single offer redeemable for discounted goods or
services in their area.
•Nearby offers: which allows the user to see a
list of offers in the 'Eat' and 'Play' categories that
nearby businesses have submitted through
Google Places.
8. Future Trends
• 240 billion dollars annual mobile payment transactions
which according to Juniper will grow 2x to 3x in next 5
years.
• By 2013 sale of NFC phones will exceed $ 80 billion &
every 1 in 5 cell phones worldwide would use NFC
technology
• Google predicts by 2014 50% of cell phones will use
NFC technology & NFC transactions alone will cross $
50 billion mark
• Mobile money transactions will reach $ 700 billion by
2015
Looking at the future trends, it is safe to say that very soon the
credit cards and leather wallets will get replaced by
smartphones and the smartphone will become the Wallet
