Apple’s announcement on September 9 posed interesting questions for marketers everywhere: What does this convergence of payment and nonpayment features mean for my brand? What is the marketing opportunity with Passbook? How quickly can I get started? Who can help?
Vibes was first to offer tools to help retailers and brands create, manage and distribute content in Apple’s Passbook and Google Wallet. The results? A 1,400 percent increase in Passbook Pass installs in the past year — and 70 percent of consumers will save a Passbook offer to their phone when presented with a pass. Passbook has a 64 percent higher conversion rate over static mobile web coupons.
What to expect:
Apple’s new mobile wallet – Viewers will gain five key takeaways from what Apple has announced (iPhone 6, NFC, iOS 8, Passbook, etc.).
Passbook success stories – We discuss five top Passbook campaigns our clients have run in the past 12 months (what works and lessons learned).
Audience Q&A – All marketers will be invited to participate in this interactive dialogue.
John Haro, CTO, Vibes
Julie Novack, SVP, Mobile Solutions, Vibes