Here at UpOut, we love to run marketing experiments. In this presentation, (originally presented at Optimizely), we talk about how UpOut leverages both qualitative and quantitative data to drive our testing strategy. We use tools like Zendesk and Qualaroo to gather qualitative feedback that feeds into our experiment pipeline. And in this case, we use Optimizely to execute a number of experiments based on this feedback to great success. Furthermore, we actually kind of use Optimizely as a product hack, allowing us to "test" a new product idea before we actually build it.

2. Agenda
1.Our Background
2.Tools we use
3.Case studies
a.Increasing signups
b.Increasing engagement
4.Questions?

3. What do we do?
● UpOut is a local events discovery
platform here in SF and NYC
UpOut Insiders
● $20 / month subscription services
● 1 pair of complimentary tickets per
month

4. Tools We Use

6. Using Trello to manage experiments

8. Case Study:
Customer Acquisition

9. Increasing Leads

10. Original Pay Page

11. Gathered Feedback

12. Challenger
Page
Added credit card
text
"Free 1 month trial"

13. Results

14. Other
Experiments
Removed address
fields
Autofilled secret
code and moved
to top of page

15. Case Study:
Improving High Value
Ticket Utilization

16. Feedback -> Survey -> Experiment

17. Wrapping it up
1.Gather Feedback from any and all sources
2.Surveys using Qualaroo
3.Use Optimizely as your MVP
4.Fail fast, fail often
5.Save engineering for successes

18. Q & A ?