Get to know the reasons why your business needs to be on facebook. What are the benefits your brand stands to gain when you create a business page for your business, facebook marketing

1. Facebook for Business
Kwabena Okyire Appianing
www.facebook.com/ralphkobby
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2. Facebook for Business
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Facebook Statistics

3. Facebook for Business
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Facebook Statistics --- Source:newsroom.facebook.com
• 968 million daily active users on average as of June 2015
• 844 million mobile daily active users on average as of
June 2015
• 1.49 billion monthly active users as of June 30, 2015
• 1.31 billion mobile monthly active users as of June 30,
2015
• Approximately 83.1% of daily active users are outside the
US and Canada
• Ghana has 1,630,420 active facebook users

4. Facebook for Business
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Facebook for Business is Free
Facebook connects businesses with people
Putting your brand on Facebook helps your business build lasting
relationships with people and find new customers.

5. Facebook for Business
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Facebook already has your audience
There are 1.49 billion monthly active users as of June 30, 2015
. What other platform or channel could you use to reach such a
massive audience? The answer is none.
1,630,420 Facebook active subscribers.

6. Facebook for Business
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Lower Marketing Cost
Setting up a Facebook page for your business is
free. Although time and effort are required to
make it look nice,
that labor cost is recouped many times over from
an active and growing community of fans
compared to alternative advertising methods like
traditional TV or radio spots where audiences
tune out your message.
Facebook advertising is very affordable , with as
low as $5.00 you start your ad campaign

7. Facebook for Business
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Easily target your Audience
The Facebook native
advertising platform allows you
to target your key
demographics and is laser
focused one who will see your
content.
This allows community growth
from only the fans that want to
see your page and interact
with your content.

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Insights and Analytics of your brand
Thanks to Facebook Insights, you
will also get access to valuable data
about their brand online.
Insights has information about who is
interacting with your page, when they
are interacting, where they are from,
and their other interests.
This allows businesses / brands to
refine their messages based on
community needs and filter feedback
for brand decisions based on.

9. Facebook for Business
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Customer Service and Social Listening
A Facebook page is a virtual face of any business, and customers use this as a
portal for interactions.
Customers use Facebook as a channel for questions, customer service inquiries,
and more.
Smart business owners, artiste embrace this opportunity to interact with
customers and provide up to date information as well as listen to what customers
are saying about their products and services.

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Brand Awareness
One of the biggest problems facing
brands is not that their products or
services are bad, but that their target
customers are not aware of them yet.
Social media can change that by
exposing potential fans and customers to
your page, content and business.

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Web Traffic, Good for SEO,
Social media is a great way to get people not only interacting with your business, but
to also get them to your website.
Facebook is often the first step to visiting a website and from there, possibly making
a purchase.
Google now searches and catalogues social media sites, and Facebook ranks high on
the list. With an active Facebook page and high-value community, your business
Facebook page will bump up your brand’s search rankings.

12. Facebook for Business
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Mobile Ready
Since 2014, mobile marketing has been taking
center stage. Facebook reported that last year,
874 million users used Facebook mobile
products. Chances are, your customers want to
connect on the go, from their tablet or
smartphone, and your business has to be ready.
Having a Facebook page is one way to make sure
you are prepared and visible to customers on
mobile.

13. Facebook for Business
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Keep An Eye on Competitors
Even if your business isn’t using Facebook, chances are, your
competition is.
Facebook is a great way to keep tabs on what your competitors are
doing, who is liking their page and what is driving their engagement.
You can measure your success based on what is working for you
and not for them and vice versa.

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Tips for Success

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Final Words
We are in 2015, it is simply not an option for a business, an artiste or
simply a brand to opt out of having a Facebook page.
Take advantage of these great opportunities and set a facebook
page up in a few easy steps.?
Follow me with your thoughts!
Facebook.com/ralphkobby
Tweet me at @kwabenaOkyire