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13 Free Facebook Resources You Didn't Know Existed


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Check out our list 13 Free Facebook Resources you might not have got around to checking out yet and could have a BIG impact on your business

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13 Free Facebook Resources You Didn't Know Existed

  2. 2. 1. Facebook Audience Insights Imagine being able to analyse the demographics, interests and behaviours of EVERY Facebook user from around the world (that’s over 1.7 Billion BTW). That’s EXACTLY what Facebook Audience Insights allows you to do. It’s a great method to do some market research on a potential business venture or analyse competitors against each other. -
  3. 3. 2. Facebook Blueprint Courses Did you know you can learn Facebook directly from them themselves? They have a range of short courses ideal for small businesses, marketers and agencies. The topics range from basic Facebook Page management to advanced advertising tactics. -
  4. 4. 3. Campaign Planner Campaign Planner allows you to get a better idea on metrics your campaign is likely to gather, according to the budget and objective you aim for. This is great to be able to gauge the cost and plan for future budgets based on your audience targeting. 4
  5. 5. 4. Creative Hub Creative Hub allows you to mock up advertisements and gather feedback from other members of your team before setting an advertisement live. You have a unique link you can share with others and check how they appear across all devices. This is a great resource for creative assets like Facebook Canvas. -
  6. 6. 5. Facebook Business Case Studies Have you wondered how you can benchmark yourself against others in the same industry? Facebook has taken the best examples of advertising campaigns from around the world and gathered them in one simple hub for you. The results are across different objectives, industries and continents so it’s easy to get some inspiration for your upcoming campaign. -
  7. 7. 6. Advertiser Help Centre Have you just got questions about Facebook you want answered? Chances are there is someone else who has dealt with it before and has asked it in this community. The search parameters are quite detailed and if you can’t find an answer it directs you in the right direction. -
  8. 8. 7. Facebook IQ The data that Facebook has on it’s users behaviour both on and off the platform is phenomenal! Trying to decipher what it means to your business is another thing though. Facebook’s data analytics partners have produced detailed reports across different topics. Their monthly spotlights give you the latest insights and their industry research allows you to see user behaviour relevant to you. -
  9. 9. 8. Instagram For Business Resources More businesses are turning to Instagram to tap into their growing user base. But how do you turn that into business outcomes? Facebook has combined their resources into one essential area for everything you need on the image based platform. -
  10. 10. 9. Power Editor This has actually been around for a LONG time but it still surprises me how many people don’t use Power Editor to set up and manage their ads. The benefits of using Power Editor over the normal Adverts Manager are: • Streamlined workflow - set up and duplicate multiple ads/ad sets at a time. • Make bulk changes - edit details of multiple ads or ad sets all at once. • Advanced bidding options - allows you to go into detail on how you want your advertising budget spent. 10
  11. 11. 10. Facebook Newsroom The fact that we opened this article with ‘it seems every Facebook release a new update’, wasn’t a coincidence. Those updates from media outlets you see follow one source, The FB Newsroom. Here you get the lowdown on each of Facebook’s latest updates, examples and how it affects marketers. You can also read more on their company, their financial growth and their impressive user statistics. -
  12. 12. 11. Facebook Pixel If there is one key to running Facebook Advertising campaigns, it’s the Facebook pixel. The pixel helps you track, measure and re-target browsers. It unlocks SO many capabilities to advertise to the right audience. I’ve produced a full guide on the Facebook pixel you should definitely download here. -
  13. 13. 12. Pages to watch It’s no use to Facebook if businesses are consistently putting out updates that are junk, irrelevant and of no use to it’s user base (and we know plenty already do). So they actually WANT to upskill you to become a better publisher for your current and potential customers. -
  14. 14. 13. Facebook Reminders This is a simple little hack if social media tends to slip your mind occasionally (read, often). Facebook will ping you with a notification when you haven’t published something for the time frame you set. 14
  15. 15. View The Full Blog Post with detailed information at: freefacebook -