MMLP3Instrucitons Milestone 3 has two parts but are combined into one project.  In Part A you should discuss the legal structure of your rural hospital (US based) (is it a sole proprietorship, a corporation, a LLC, etc.) and why.  Then, in Part B imagine that the bank approved you for the $2,000,000 loan to start your business.  Prepare a budget sheet to show how you would use this money.  Remember you must think about where your business will be housed, as well as other expenses (owned or rented property, utilities, equipment needs, inventory, supplies, overhead and employees). Thinking about a typical income statement and balance sheet can help guide you identify items you will need to cover in your budget. FOR REFERENCE ONLY: Below is the SWOT analysis prepared for an earlier assignment. This should help with the creation of the legal structure. SWOT Analysis and Promotional Strategies SWOT Analysis STRENGTHS WEAKNESSES · We offer a comprehensive practice of core competencies. · We have strong community ties and patients keep coming back to the hospital. · We can comfortably treat many types of patients suffering from different problems. · We support our patients through social infrastructure and attend to the less fortunate. · Limited funding. · Limited geographic space. · Lack of multiple types of payments and low reimbursement rate by Medicare. OPPORTUNITIES THREATS · We can work on better patient retention. · We can offer preventive services and disease management as alternative treatment methods. · We can create value of our services through evidence based outcomes. · Increasing cost of healthcare. · Severe regulatory changes and restrictions. · May be unable to keep up with technology advancements. The above SWOT analysis for the hospital shows the organization’s internal strengths and weaknesses as well as its external opportunities and threats. The analysis provides a safe yet productive setting in evaluating the position of the hospital as well as its future. This way, one gets actionable takeaways and management can set or adjust their goals realistically and plan how to forge forward (Dictionary, 2016). This analysis allows the administration to review their success and identify then work on those areas that need improvement. For instance, the strengths show that the hospital is competent but there is still need to maintain these competencies to avoid being outdone by the rest of the competitors. Healthcare is evolving and the hospital needs continuous realignment for it to continue thriving with these strengths. On the other hand, there are weaknesses that need to be handled internally. To begin with, with the issue of limited funding, management needs to come up with a way to raise funds by attracting investors. Further, there are opportunities for the hospital to grow and develop. The administration should take advantage of these to create more business (Wheelen, Hunger, Hoffman & Bamford, 2017). For instance, ...

1. MMLP3Instrucitons
Milestone 3 has two parts but are combined into one project. In
Part A you should discuss the legal structure of your rural
hospital (US based) (is it a sole proprietorship, a corporation, a
LLC, etc.) and why. Then, in Part B imagine that the bank
approved you for the $2,000,000 loan to start your business.
Prepare a budget sheet to show how you would use this money.
Remember you must think about where your business will be
housed, as well as other expenses (owned or rented property,
utilities, equipment needs, inventory, supplies, overhead and
employees). Thinking about a typical income statement and
balance sheet can help guide you identify items you will need to
cover in your budget.
FOR REFERENCE ONLY: Below is the SWOT analysis
prepared for an earlier assignment. This should help with the
creation of the legal structure.
SWOT Analysis and Promotional Strategies
SWOT Analysis
STRENGTHS
WEAKNESSES
· We offer a comprehensive practice of core competencies.
· We have strong community ties and patients keep coming back
to the hospital.
· We can comfortably treat many types of patients suffering
from different problems.
· We support our patients through social infrastructure and
attend to the less fortunate.
· Limited funding.
· Limited geographic space.
· Lack of multiple types of payments and low reimbursement
rate by Medicare.

2. OPPORTUNITIES
THREATS
· We can work on better patient retention.
· We can offer preventive services and disease management as
alternative treatment methods.
· We can create value of our services through evidence based
outcomes.
· Increasing cost of healthcare.
· Severe regulatory changes and restrictions.
· May be unable to keep up with technology advancements.
The above SWOT analysis for the hospital shows the
organization’s internal strengths and weaknesses as well as its
external opportunities and threats. The analysis provides a safe
yet productive setting in evaluating the position of the hospital
as well as its future. This way, one gets actionable takeaways
and management can set or adjust their goals realistically and
plan how to forge forward (Dictionary, 2016). This analysis
allows the administration to review their success and identify
then work on those areas that need improvement. For instance,
the strengths show that the hospital is competent but there is
still need to maintain these competencies to avoid being
outdone by the rest of the competitors. Healthcare is evolving
and the hospital needs continuous realignment for it to continue
thriving with these strengths.
On the other hand, there are weaknesses that need to be handled
internally. To begin with, with the issue of limited funding,
management needs to come up with a way to raise funds by
attracting investors. Further, there are opportunities for the
hospital to grow and develop. The administration should take
advantage of these to create more business (Wheelen, Hunger,
Hoffman & Bamford, 2017). For instance, besides majoring in
treatment of diseases, the hospital can diversify into preventive
services and disease management which will attract more
consumers. With the external threats, the administration needs
to intervene and mitigate them. For instance, with the issue of

3. increasing healthcare cost, there needs to be cost savings
measures such as avoiding duplicating services.
Promotional Strategies
There are a number of promotional strategies that the hospital
can employ to communicate to the community and wider market
of its services and attract more consumers. To begin with, it
could use advertising in newspapers, radio stations and
television channels to reach to a wide audience. Further, it
could use direct mail or newsletters whereby it directly contacts
its consumers and other prospective consumers through emails
and communicates its services to them (Armstrong, Adam,
Denize & Kotler, 2014). Another method is through
telemarketing whereby the hospital reaches individual potential
consumers through making telephone calls or sending text
messages to them. To reach the online audience, the hospital
could embrace the website strategy by creating a website and
describing its services and offerings. Additionally, the hospital
could give specialty promotional items such as t-shirts with the
hospital’s labels, thermometers and some toiletries.
Projected Sales
Over the next one year, the hospital is expected to increase
sales by 9%. The outpatient volumes are estimated to rise by
11% while the inpatient are expected to grow by 6.3%.
Outpatient surgery is expected to rise by 20% while
cardiovascular services are projected to swell by 15%. The total
gross revenue is expected to get to $30.40 million with the
inpatient services accounting for $14.2 million and outpatient
$16.2 million. The net patient revenue is expected to be
approximately $13.5 million.
PE_Assignment1_Set A - Jan 2017

4. Program: Professional Year Program
Course: Professional Environments
Assignment: 1
Topic: Ethics, Professionalism and Governance
Available: Week 3 open
Due: Week 4 close (Saturday midnight AEST)
Read the 3 Case Studies below and select ONE as the basis of
your analysis and discussion.
Please indicate clearly which Case Study you have chosen
Case Study 3 – Copyright and Intellectual Property
Considerations
Courtney is a young ambitious programmer working for a small
company developing software for
web-based services in the health area, with a focus on
supporting remote aboriginal communities.
To further her career Courtney undertakes additional tertiary
study, with support from her manager
Michael.
This study includes topics covering computer ethics, and issues
related to the impact of ICT on
different communities. On her current project, Courtney
develops a new user interface, which has a
strong focus on accessibility for remote communities, especially

5. considering the type of technology
likely to be used. She also pays special attention to the use of
cultural images in the interface to
avoid those which may be distressing or offensive to aboriginal
users.
The new system is a great success and Courtney’s contribution
is recognised by her company,
through an Employee of the Month Award. The company also
receives a national business award for
its contribution to the positive use of ICT in aboriginal
communities.
Michael takes all of the credit for this, and Courtney receives
no acknowledgement for her efforts.
Discuss briefly the ethical issues related to this case. As a
result of your discussion, you should be
able to make some recommendations as to how this ethical
problem may be resolved. Be sure to
support any recommendations with reasons, informed by your
research and thinking on the ethical
issues identified in your discussion.
Case Study 8 – Conflict of Interest
Harshal works for the IT section of a very large Federal
government department. His role is mostly

6. database management and coding associated with that. He is
always looking for ways to get ahead
PE_Assignment1_Set A - Jan 2017
so on his own initiative he gained accreditation as a SFIA
consultant even though the Department
has not yet adopted it.
He receives a very interesting offer direct from Alice, the head
of the IT Section. Alice wants him to
submit a proposal to do a full SFIA analysis of the skills of all
10 staff in the IT Section's Business
Analysis Unit as a pilot project for bringing SFIA into the
whole Section. This is great news for Harshal
because he has long been interested in moving into business
analysis. The BA Unit has been
considered a very successful unit for a long time, but for some
reason it's profile has dropped
considerably recently.
Harshal 's proposal is accepted by the IT Head very quickly and
with almost no consultation with
other staff. When Harshal meets John, the leader of the BA
Unit, John immediately hands over a

7. schedule of first interviews with most of the BA Unit staff.
However he also passes across 2
documents which appear to be SFIA matrices already filled-out
for John and Freda, one of the senior
consultants. John explains that it won't be necessary for Harshal
to interview either himself or Freda.
He explains that he himself is too busy and that Freda has just
come back from extended stress
leave, so it's not really appropriate for her to be interviewed.
John is very welcoming and to Harshal 's surprise he adds that if
his report is well-received, he will
make sure that Harshal is short-listed for any upcoming
positions in the Unit, should he be interested
in applying for them.
Harshal is actually somewhat shocked by this because he did not
know that John knew of his interest
in joining the unit. He also now has a problem. How can he
fulfil his responsibility to interview and
document everyone in the Unit as agreed in the project brief?
Case Study 11 – Pico PC’s Manufacturing Company
Pico PCs has decided to begin manufacturing tiny processors for
use in the manufacture of wearable

8. technology.
During manufacture, 64 gold wired, each much finer than a
human hair, must be soldered from the
chip to the pins of the processor. Robots were trialled for the
soldering, but the error rate was
unacceptable high. One single mistake in positioning a wire or
soldering it, ruined the chip. The
robots were also not only prohibitively expensive. But required
frequent and expensive calibration.
Kushlani, the IT Production Manager was asked to carry out
trials using human technicians for the
work. The trials clearly demonstrated that humans had a much
lower error rate and were less
expensive than robots, but the technicians complained that
constantly staring through a microscope
at a brightly illuminated object gave them headaches and was
harmful to their eyes.
She reported back to management that she believed the trial had
failed.
The CEO was very disappointed, because he thought that the
solution was good, and ‘worth a few
headaches’. He asked Kushlani to get a professional medical
opinion.

9. PE_Assignment1_Set A - Jan 2017
Kushlani discussed the issue with two senior doctors, who
confirmed that this work could
permanently damage a person’s eyesight in as little as 5 months,
and could lead to blindness in as
little as 18 months.
The company’s legal advisors confirmed that this was clearly in
breach of the Work Health and
Safety Act in Australia, so they could not go ahead. The CEO
was really angry.
Next morning the CEO called Kushlani into his office.
Kushlani was surprised to find him quite
cheerful. The CEO said that he had discovered that there was
an Island in the Pacific that does not
have health and safety laws, and so it would be quite legal for
people of that island to solder the
processors. And, better still, they were willing to work for one
tenth of the wages of Australians. He
said that this was a ‘win win’.
What do you think that Kushlani should do?

10. PE_Assignment1_Set A - Jan 2017
Assignment Task
From what you have learned during Week s 3 and 4 of your
Professional Environments Course,
discuss ethical, professional and legal issues which you
consider arise from this scenario. Make some
recommendations of actions which could be taken to resolve the
situation and/or to minimise the
chance the scenario may recur. Support your answers with
relevant references (as well as the Codes
and Laws).
Things to Consider in Your Assignment:
• You should list at least 3 values from the ACS Code of Ethics
and up to 5 clauses from the
ACS Code of Professional Conduct, you think are specifically
relevant in deciding how to
resolve the situation. Make sure that you refer to the most up to
date ACS Codes which are
available on the ACS website – www.acs.org.au.

11. • You should also list any relevant Australian legislation that
you think applies to this scenario.
• Your analysis, discussion and recommendations should use the
framework you selected in
Week 3 – Solving an Ethical Dilemma.
Your assignment should be 500 - 800 words in length
(excluding your code lists, legislation list and
references).
You may need to undertake a small amount of research,
however, most information you will need is
available via the seminars and their references. Also,
• use a cover page – as per the suggested template,
• use in‐text referencing,
• use complete Harvard Notation, submit in “Word” format or
equivalent format that can be
readily opened in MS Word, keep your formatting simple: Arial
11pt, 10pt after paragraph,
single line spacing, headings in bold, maximum 2 indent
levels/bullet levels. Do not use page
borders, word art, page backgrounds or similar extraneous
decoration
• Your uploaded file name should identify you as part of its
name – e.g.

12. PE_Assignment1_William_Smith.
Marking Guide
Marks will be awarded using the following guidelines.
• 15% meeting the procedural requirements, including, spelling,
grammar, number of words,
document formatting,
• 30% how logically and thoroughly you identified and
described professional ,ethical and
legal issues arising in the scenario,
• 30% how well you developed your recommendations and
supported them with relevant,
correct referencing,
• 20% how well you convinced the reader that you understood
the issues,
• 5% did the material generate interest in the reader?