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Stalking for Success: How to Master
the Art of Follow-Up for Better Sales
80%of sales require 5 to 8
follow-up calls after the
meeting.Only 1
0%of
salespeople make more than
3 calls.Follow-up is key to
success in sales.
The Power of Follow-Up
Following up is more art than science—
the more you do it, the better you’ll get.
That said, how often you follow up with
prospects will depend on the situation,
the relationships, and any previous
interactions you’ve had with the person.
Create Your Own Follow Up Process:
To start, here’s a simple follow-up process you
can use as an Example :
•Day 1: First contact
•+ 2 days: Follow up
•+ 7 days: Follow up
•+ 7 days: Follow up
•+ 14 days: Follow up
•+ 30 days: Follow up
•Still no response? Going forward, follow up once a
month
Create Your Own Follow Up Process:
Set Clear Objectives: Before initiating a follow-up,
define your goals and objectives. Are you following
up to close a sale, gather feedback, provide
updates, or address a concern? Understanding your
purpose will help you tailor your approach.
Be Timely: Timeliness is crucial in follow-up.
Respond promptly to inquiries, leads, or customer
issues. The sooner you follow up, the more likely
you are to capture and maintain interest.
Best Practices for Follow Up:
Provide Value: Every follow-up should offer
something of value to the recipient. Whether it's
information, assistance, solutions to problems, or
updates, make sure your follow-up is beneficial.
Be Respectful of Their Time: Keep your follow-up
concise and to the point. Respect your contact's
time by being efficient and respectful during
interactions.
Best Practices for Follow Up:
Ask for Feedback: Encourage feedback from your
contacts. It shows that you value their opinions and
helps you make improvements.
Express Gratitude: Always express gratitude for
your customers' time and business. A simple thank-
you can go a long way in building goodwill.
Best Practices for Follow Up:
Be persistent in your follow-up
efforts, but avoid being
annoying. Use a friendly tone,
provide value,and respect your
client's time and preferences.
Be Persistent, Not Annoying
The Art of Listening
Listening is a key skill for
successful follow-up.Ask
open-ended questions, take
notes,and show genuine
interest in your client's needs
and feedback.
Track and measure your
follow-up results to improve
your strategy. Use metrics like
response rates,conversion
rates,and customer feedback
to adjust your approach.
Tracking and Measuring
Thank you for joining us today
to learn about the art of
follow-up. Remember to be
persistent, add a personal
touch, and track your results
to achieve success in sales.
Thank You

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Power of Follow Up.pptx

  • 1. Stalking for Success: How to Master the Art of Follow-Up for Better Sales
  • 2. 80%of sales require 5 to 8 follow-up calls after the meeting.Only 1 0%of salespeople make more than 3 calls.Follow-up is key to success in sales. The Power of Follow-Up
  • 3. Following up is more art than science— the more you do it, the better you’ll get. That said, how often you follow up with prospects will depend on the situation, the relationships, and any previous interactions you’ve had with the person. Create Your Own Follow Up Process:
  • 4. To start, here’s a simple follow-up process you can use as an Example : •Day 1: First contact •+ 2 days: Follow up •+ 7 days: Follow up •+ 7 days: Follow up •+ 14 days: Follow up •+ 30 days: Follow up •Still no response? Going forward, follow up once a month Create Your Own Follow Up Process:
  • 5. Set Clear Objectives: Before initiating a follow-up, define your goals and objectives. Are you following up to close a sale, gather feedback, provide updates, or address a concern? Understanding your purpose will help you tailor your approach. Be Timely: Timeliness is crucial in follow-up. Respond promptly to inquiries, leads, or customer issues. The sooner you follow up, the more likely you are to capture and maintain interest. Best Practices for Follow Up:
  • 6. Provide Value: Every follow-up should offer something of value to the recipient. Whether it's information, assistance, solutions to problems, or updates, make sure your follow-up is beneficial. Be Respectful of Their Time: Keep your follow-up concise and to the point. Respect your contact's time by being efficient and respectful during interactions. Best Practices for Follow Up:
  • 7. Ask for Feedback: Encourage feedback from your contacts. It shows that you value their opinions and helps you make improvements. Express Gratitude: Always express gratitude for your customers' time and business. A simple thank- you can go a long way in building goodwill. Best Practices for Follow Up:
  • 8. Be persistent in your follow-up efforts, but avoid being annoying. Use a friendly tone, provide value,and respect your client's time and preferences. Be Persistent, Not Annoying
  • 9. The Art of Listening Listening is a key skill for successful follow-up.Ask open-ended questions, take notes,and show genuine interest in your client's needs and feedback.
  • 10. Track and measure your follow-up results to improve your strategy. Use metrics like response rates,conversion rates,and customer feedback to adjust your approach. Tracking and Measuring
  • 11. Thank you for joining us today to learn about the art of follow-up. Remember to be persistent, add a personal touch, and track your results to achieve success in sales. Thank You