2. Vision & Mission
Vision
To Bring a Piece of Art To Every Home
Mission
To be the Ultimate Destination for Art Lovers across the Globe, connecting the Art Lovers.
3. About The Art Bazaar
The Art Bazaar TM is an Online Market place for Art Lover, we connect the Artist directly with the
Consumer/Customer. The Art Bazaar address the Home Decor and Accessories space for Handmade &
Handcrafted Art Work. The Art Bazaar support selling and buying of all kind of Handmade or Handcrafted
products modern & contemporary art, tradition & folk art, metal work, wood work, art work on fabric,
pottery etc.
We want to get Unique Art work at an affordable price to a Middle class home, business and Art
Investors.
We want to discovers tomorrows Hussain/Picasso/Monet today.
4. • Our home/work space represent an extension of our identity
and with the rise of individualism in the last century, our homes
have come to express that individuality as something external
to us, but still an intrinsic part of us.
• There is no one size fit all decor solutions for an individual or
family.
• We all like to have a bit of our tradition/culture as part of our
space.
• One likes to decorate their space with objects that can be a ice
breaker or an anchor for conversation.
• Some of us also like to invest in Art, Painting specifically.
About The Art Bazaar
5. The Art Bazaar TM
Why People Shop On Line
• Convenience
• Any time Shopping
• Avoid Crowds
• Save Time
• Quick and Easy
• Variety
• Better Price
Reality/Perceptions About Art Work.
• Painting are too Costly
• Only Available at Galleries
• Handcrafted/Folk Art available only in
the interiors
Issues Faced by Artists/Craftsmen
• Where to Sell their Art work.
• How to reach their intended customer.
• There is always a middleman.
• Get beaten up for pricing by Middleman
6. The Market
Big Furniture Items
$10 Billion
Small Furniture,
kitchen items.
$ 8 Billion
Pure Home Décor
$2 Billion
Online Home Décor Market India
Furniture Pure Home Decore Home Décor
Source - http://www.iamwire.com/2013/06/online-home-decor-market-in-india-facts-scope-challenges-and-players/15188
Growing at the Rate of 50%
CAGR year by year between
2015 to 2019
7. The Market
$2 Billion
Market
$300-600 Million Market
Share over 3 year
Sales
Artifacts & Décor Market The Art Bazaar Target Share
Expected Margin in the
range to 25%-30%
8. Revenue Model
Current Revenue Model:
• We Markup the Seller/Artists Price with a
fixed/variable margin.
• On an Average based on the price and
type of product we expect a Margin of
15—20%.
This will be the revenue model for next 12-18
months of operation.
Potential/Future Revenue Model:
• Charge Sellers/Artists a Member Ship fees
for displaying their art work.
• Charge for taking quality/professional
pictures for their products/art work.
• Charges for providing contents to their
products i.e. descriptions etc.
• Have a Curating service for Artists/Sellers.
This is over and above the margin to customers.
9. Marketing Strategy
• Acquiring Seller (Artists and craftsmen) across India
• Digital & Social Media
• Regional Print Media
• By way of Business development team
• Acquiring Customers
• Digital & Social Media
• Crate awareness using social media
• Improve SEO
• Appear in Print media as PR effort
10. Capital Requirement
Year 1 Year 2 Year 3 Year 4 Year 5
Capital Requirement 3.55 Cr 5.50 Cr 7.52 Cr 9.30Cr 10.65 Cr
GMV 1 Cr 6 Cr 24 Cr 36 Cr 50 Cr
Transactional Profit 0.25 Cr 1.50 Cr 6 Cr 9 Cr 12.5 Cr
Burn Cash 0.28 Cr 0.33 Cr 0.13 Cr 0.03 Cr 0
Capital Requirement for 24 Months is INR 9 Cr.
All Values are in INR
12. Current Status
Trade Mark:
• Trade Applied in 11 Categories for The Art Bazaar & The Art Bazar.
• First Examination report and first round of objections have been received.
Company:
• Athene solutions private limited registered on 2nd June 2014 CIN#: U52190MH2014PTC255341
• AOA & MOA pending modification to reflect the current shareholding pattern.
• VAT&CST Application in process.
• First FY Return with IT & ROC filed.
• Paid up Capital is INR 50,00,000 (Fifty Lakh)
Domain Name:
• Owned by Athene solutions pvt. Ltd.
• theartbazaar.in, theartbazaar.co.in, theartbazaar.net, theartbazar.com, theartbazar.org,
theartbazar.net, theartbazar.in, theartbazar.co.in
13. Promoters/Founders
21 years of experience in IT operations and support in
the retail sector. Experience in driving IT governance
and setting up enterprise architecture for complex
conglomerates. Track record of dealing with emerging
and maturing technologies, including cloud
computing, virtualization and mobile computing. Focus
on alignment with business strategy and targeted ROI.
Specialties: IT Governance - Certified ITSM, IT
Infrastructure Design and implementation, IT
Operations Optimization Building World Class IT
Platforms based on Business needs.
Learning & Development professional with over 19 years of
experience in various industries varying from Training
Institutes, Media, Retail & ITES. Managed & Trained technical,
behavioral & communication training over the years. I have
been one of the first employee, being coached to understand
the business & industry well enough to hire & train the right
candidate to build a successful organization. I’ve also over the
years have had experience in Migration & setting up
processes for the organization. My success lies in being
innovative and appropriate use of technology to build
effective and robust processes. My passion to do something
new and different motivates me. Social, friendly & effort to
make things right the first time defines me as a personality.
Rajesh P Singh (R P Singh) Rohit Kandoth
14. Mentors
Ashish J Sanyal
Entrepreneur, Mentor, Angel Investor & CEO AMP Retail Services Pvt Ltd
I am a retailing professional who has been an entrepreneur and who
currently mentors and provides angel investment to young E-commerce
and social impact firms and NGOs. I love teaching and in addition to my
Consultancy practice, frequently teach retail and marketing courses to
management students in Mumbai & Kolkata. My objective is to help young
entrepreneurs succeed and flourish - and I do this through my consulting,
mentoring and teaching activities
