9. CONTENT
03 Introduction
04 Our Brand and Brand Value
05 Brand Platform
06 Brand Promise
07 Logo Meaning
08 Identity Signatures
09 Clear Space
10 Corporate Color
11 Color Configurations
13 Incorrect Uses
15 Typography
16 Corporate Items
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10. INTRODUCTION
Corporate identity is the‘persona’of a company or corporation which is designed
to be in line with and facilitate the attainment of business objectives. It is
an investment in the company’s future and helps lend credibility and professionalism
to the enterprise.
Using our corporate identity correctly and consistenly is important. Every time we
use our logo, we send a message about the quality of our services, about the value we
place on the organisation and ourselves.
The manual has been designed to inform and help you implement our corporate identity.
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11. OUR BRAND
Our brand is the ultimate tool to bridge our beliefs and values to our audiences.
To achieve this connection, we aspire to deliver our promise through a brand platform
which defines our ideals in services and products.
Our brands reflects our passion and love towards animals which made us well-known
in Kuantan and trusted by many .
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12. BRAND VALUE
Showing affection and love towards animals via intensive and exclusive treatment.
Because we have pets too.
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13. BRAND PLATFORM
Vision
To give ur pets a positive, happy moment when they are
within our care, creating a happy owner and pets.
Values
Coordination, Professionalism, Caring, Satisfaction
and Teamwork.
Personality
Affordable, exquisite, comfort and Love.
Positioning
Kuantan Veterinary Clinic is veterinar center that provides
countless services for your beloved pets including grooming,
hotel, minor operations, latest equipment and info for your
pets daily routine.
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14. BRAND PROMISE
Staff are professional during pets checkup, from A- Z, all monitored by our higher
personel, which make us more reliable than any other vets.
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15. LOGO MEANING
The inverted‘L’means the simplicity, ready for any medical situations,showing seriousness
and professionalism when servicing your pets. Blue represent calm, which is the key to our success.
Calm is the key to success. Cat and dog symbolize common pets that we treat in our vet.
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16. IDENTITY SIGNATURES
The KUANTAN VETERINARY CLINIC identity can be configured horizontally only. It is
important to apply these signatures properly and consistently across all media to
maintain a unified brand image.
C : 38% M : 10% Y : 0% K : 0%
C : 91% M : 67% Y : 0% K : 0%
Application
The KUANTAN VETERINARY CLINIC should always be used in their entirety.
The relationship between the logo, medical logo, white border, cat and dog
should never be shifted or adjusted.
Always use approved artwork when reproducing the KUANTAN VETERINARY
CLINIC identity. Never manually key in the name in conjunction with the logo.
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C : 0% M : 0% Y : 0% K : 100%
17. CLEAR SPACE
To make sure high visibility and an uncluttered presentation,always maintain clear space
around the KUANTAN VETERINARY CLINIC signature.
An area equal to half the height of the KUANTAN VETERINARY CLINIC signature (’X’ in the-
diagram below) should be kept clear on all sides of the signature. Note that the clear space
will change depending on the size of the signature.
2.6 X
X
Height =
2.6 X
2.6 X
2.6 X
2.6 X
2.6 X
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18. CORPORATE COLORS
Corporate colors carefully applied, will impart a consistent look and feel to all
KUANTAN VETERINARY CLINIC communications. Never substitute different colors for
the corporate colors.
Corporate Light Blue Corporate Dark Blue
Notes :
Always consult your printer regarding communications for the most accurate
reproduction of builds and mixes of brand colors
R : 151 G : 199 B : 235
HEX : #97C7EB
R : 29 G : 96 B : 173
HEX : #1D60AD
C : 38% M : 10% Y : 0% K : 0% C : 91% M : 67% Y : 0% K : 0%
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Corporate Black
R : 35 G : 31 B : 32
HEX : #231F20
C : 0% M : 0% Y : 0% K : 100%
19. CORPORATE COLORSCOLOR CONFIGURATIONS
kuantanclinic.eps
Corporate Light Blue Corporate Dark Blue
kuantanclinic_border.eps
kuantanclinic_cmyk.eps kuantanclinic_cmyk_border.eps
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Corporate Black
20. Greyscale and Off - White Signature
Note :
Primary Signatures : 2 spot color are preferred signatures. If a colored background
is use, make sure there is enough contrast in value to maintain legibility.
Secondary Signatures : There are 4 CMYK version signature available for process
color application.
Greyscale : A monotone grey is available for use when a second ink is not available
Off - White : A 1 color signature is available for use when a second ink color is not available
or when no halftone screen is to be used.
kuantanclinic_greyscale.eps kuantanclinic_1_color.eps
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21. INCORRECT USES
Correct and consistent use of the KUANTAN VETERINARY CLINIC identity will establish and maintain
the strength of the KUANTAN VETERINARY CLINIC brand. Never alter or distort logo or
logo type with graphic treatments.
Stretch - Incorrect Proportion and Angles
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22. INCORRECT USES
Incorrect Color Specifications
Stretch Arrangement of Logo and Curveline
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23. TYPOGRAPHY
The primary corporate typefaces for KUANTAN VETERINARY CLINIC is MYRIAD PRO.
Use MYRIAD PRO for all powerpoint and word documents, such as screen / printed
presentations, letterhead, faxes and memorandum.
For primary logo is ARIAL BOLD. Consistent use of these typefaces will contribute to a
brand usage.
Screen and Documentation Body Typefaces.
MYRIAD PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
Primary Typefaces.
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ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
24. CORPORATE ITEMS
Business Card
STAMP
No. 19 A, Jalan Haji Ahmad 2 ,25300 Kuantan, Pahang D.M
TEL : 6(09) 517 2233 (FAX) H/P : 019 - 988 9316
Envelope
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Letterhead
______________________________
VETERINARY
KUANTAN
VETERINARY
KUANTAN
Address : No. 19 A, Jalan Haji Ahmad 2 ,25300 Kuantan, Pahang D.M
Contact : TEL : 6(09) 517 2233 (FAX) H/P : 019 - 988 9316
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Dr. Lean V Lee, D.V.M
Veterinary Surgeon
Address
No. 19 A, Jalan Haji Ahmad 2 ,25300 Kuantan,
Pahang D.M
Contact
TEL : 6(09) 517 2233 (FAX) H/P : 019 - 988 9316