2. Atheniac Solutions : Brand identity
The brand identity reflects these values with
its striking features. The choice of bold
statement fonts and vibrant colours signifies
their commitment to courage and
unapologetic self-expression. Atheniac
Solutions firmly believes in the power of
standing tall, and this belief is beautifully
captured in the custom font logo, which
exudes confidence and resilience.
Brand identity
4. “To leverage technology and engagement partnerships
to provide a diverse range of innovative solutions to our
clients, addressing real-time challenges across various
industry segments.”
5. Tone of Voice
“To To be the most trusted aggregating company which
provide the clients with the best possible technology and
engagement solutions to solve their business objectives
and challenges”
8. Our logo is designed to scale and work in small sizes
We recommend using 32px vertical as the smallest full logo
Anything below that should be scaled down to the mark.
96px
64px
48px
32px
24px
Logo System
Horizontal logo
Vertical logo
Logo mark Compressed Mark
10. We use our brand colour as the primary
colour and use it 60% of the time
Secondary are supporting colours that are
used 30% of the time
We use accent colours to highlight
elements 10% of the time.
Colours Usage
Primary Colour
60%
Secondary Colours
30%
Accent Colours
10%
11. Photography Guide
Our photo style is evolving with trend, innovating on subtle
details like lighting, shadow, angle and composition while
creating a brand-consistent look.
