The document discusses how to achieve top organic listings by focusing on accessibility and usability. It recommends making content perceivable, understandable, operable and robust for all devices to be accessible. It also stresses the importance of user-centric design, standardization, and building pages for users, not robots, to improve conversion rates. Resources on accessibility and an offer for a free review are provided.

1. Top Organic Listings with
Usability and Accessibility
by Digital Challenger
Raghava
http://www.digitalchallenger.com

2. Traffic + Conversion = Money
Big source of traffic is search
Big G rules this space

3. What Google wants?
Accessible Content
Good User Experience

4. Accessible Content
What is it?
Content that can be consumed by anyone on any device.
Create content that is…
- Perceivable
- Understandable
- Operable
- Robust

5. Usability
So you got traffic? How to convert it?
-User Centric Design and Development
-Standardization of Design
-Build pages for user’s not robots

6. Resources
Check out my link on my blog for more resources
http://www.digitalchallenger.com
Want a free web accessibility review?
Contact Raghava:
raghava@digitalchallenge.com
www.facebook.com/raghava