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Markma 10 questions

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Markma 10 questions

  1. 1. ____One of this does not belong to The Three V’s Approach to Marketing__________________________<br />Define the Value Proposition<br />Define the Value Segment<br />Define the Value Adds<br />Define the Value Network<br />
  2. 2. ___One of this is not Core business Processes _______________________________<br />Marketing sensing process<br />New Offering realization process<br />Customer acquisition process<br />Customer relationship management process<br />Fulfillment management process<br />Inventory management process<br />
  3. 3. _____One of this does not belong in Two levels of Marketing plan _______________________________<br />Strategic<br />Tactical<br />Feasible<br />
  4. 4. _____Major competitive Spheres does not include?_______________________________<br />Industry<br />Geographical<br />Vertical Channels<br />Market Segments<br />Competence<br />Products<br />Market share<br />
  5. 5. ______In the Dimensions that define a business which one is on top?_______________________________<br />Customer needs<br />Technology<br />Customer groups<br />
  6. 6. ______In Porters Generic Strategies which occupies the biggest space?_______________________________<br />Overall cost leadership<br />Differentiation<br />Focus<br />
  7. 7. ______Which is not a category of Marketing Alliances?_____________________________<br />Product service alliance<br />Promotional alliances<br />Logistic alliances<br />Pricing collaborations<br />Marketing plan<br />
  8. 8. _____Which does not belong to Ansoff’s product market expansion grid____________________________<br />Current products-current markets<br />New products –new markets<br />Customer groups-customer needs<br />
  9. 9. _____One of this is not a marketing plan content?_______________________________<br />Executive summary<br />Table of contents<br />Situation analysis<br />Marketing strategy<br />Financial projections<br />Implementation controls<br />Logistics planning<br />
  10. 10. _____Product orientation VS Market orientation, which does not belong here?__________________________<br />Company<br />Product<br />Market<br />Price<br />

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