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v52.MaritessVelez.assignment

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v52.MaritessVelez.assignment

  1. 1. TOP 10 Learning Questions for<br />(Chapter #11<br />Dealing with Competition)<br />Maritess Velez<br />September 24, 2010<br />Marketing Management Class <br />Prof. Remigio Joseph De Ungria<br />http://maritessvelez.blogspot.com/<br />
  2. 2. 1. _____ is a group of firms following the same strategy in a given target market<br />Strategic group<br />Competitive strategy<br />Competitor<br />Market Leader<br />2<br />http://maritessvelez.blogspot.com/<br />
  3. 3. Strategic Group<br /><ul><li>A group of firms following the same strategy in a given target management.</li></ul>Competitive Strategy<br /><ul><li>A condition which enables a company to operate in a more efficient or otherwise higher quality manner than the companies it competes with</li></ul>Competitor<br /><ul><li>A business that provides similar products or services</li></ul>Market Leader<br /><ul><li>Brand product or firm that has the largest percentage of market share</li></ul>3<br />http://maritessvelez.blogspot.com/<br />
  4. 4. 1. _____ is a group of firms following the same strategy in a given target market<br />Strategic group<br />Competitive strategy<br />Competitor<br />Market Leader<br />4<br />http://maritessvelez.blogspot.com/<br />
  5. 5. 2. Which is not a variable that a company should monitor when analyzing competitors?<br />Share of Mind<br />Share of Market<br />Share of Voice<br />Share of Heart<br />5<br />http://maritessvelez.blogspot.com/<br />
  6. 6. There are only three variables when analyzing competitors:<br />Share of Mind<br />Share of Market<br />Share of Heart<br />6<br />http://maritessvelez.blogspot.com/<br />
  7. 7. 2. Which is not a variable that a company should monitor when analyzing competitors?<br />Share of Mind<br />Share of Market<br />Share of Voice<br />Share of Heart<br />7<br />http://maritessvelez.blogspot.com/<br />
  8. 8. 3. True or False. When the total market expands, the dominant firm usually gain the most<br />8<br />http://maritessvelez.blogspot.com/<br />
  9. 9. 3. True or False. When the total market expands, the dominant firm usually gain the most<br />9<br />True<br />http://maritessvelez.blogspot.com/<br />
  10. 10. 4. _____ means occupying the most desirable market space in consumer’s minds, making the brand almost impregnable<br />Flank Defense<br />Preemptive Defense<br />Counteroffensive Defense<br />Position Defense<br />10<br />http://maritessvelez.blogspot.com/<br />
  11. 11. Flank Defense<br /><ul><li>When a market leader erect outposts to protect a weak front or possibly serve as an invasion base for counterattack</li></ul>Preemptive defense<br /><ul><li>An attack before the enemy starts its offense</li></ul>Counteroffensive defense<br /><ul><li>When a leader can meet the attacker frontally or hit its flank or launch a pincer movement</li></ul>Position defense<br /><ul><li>Occupying the most desirable market space in consumer’s minds, making almost impregnable</li></ul>11<br />http://maritessvelez.blogspot.com/<br />
  12. 12. 4. _____ means occupying the most desirable market space in consumer’s minds, making the brand almost impregnable<br />Flank Defense<br />Preemptive Defense<br />Counteroffensive Defense<br />Position Defense<br />12<br />http://maritessvelez.blogspot.com/<br />
  13. 13. 5. A market leader has the ____ market share in the ____ product market<br />Largest; Irrelevant<br />Smallest; Irrelevant<br />Largest; Relevant<br />Smallest; Relevant<br />13<br />http://maritessvelez.blogspot.com/<br />
  14. 14. 5. A market leader has the ____ market share in the ____ product market<br />Largest; Irrelevant<br />Smallest; Irrelevant<br />Largest; Relevant<br />Smallest; Relevant<br />14<br />http://maritessvelez.blogspot.com/<br />
  15. 15. 6. True or False. A market follower is a runner-up willing to maintain its market share and rock the boat.<br />15<br />http://maritessvelez.blogspot.com/<br />
  16. 16. 6. True or False. A market follower is a runner-up willing to maintain its market share and rock the boat.<br />16<br />False<br />http://maritessvelez.blogspot.com/<br />
  17. 17. 7. After the company conducted value analysis and examined competitors carefully, it can focus its attack on one of the following, except<br />Right vs wrong<br />Strong vs weak<br />Close vs distant<br />Good vs bad<br />17<br />http://maritessvelez.blogspot.com/<br />
  18. 18. 7. After the company conducted value analysis and examined competitors carefully, it can focus its attack on one of the following, except<br />Right vs wrong<br />Strong vs weak<br />Close vs distant<br />Good vs bad<br />18<br />http://maritessvelez.blogspot.com/<br />
  19. 19. 8. ____ is a percentage of customers who named the competitor in responding to the statement “Name the company from which you would prefer to buy the product”<br />Share of Market<br />Share of Mind<br />Share of Heart<br />All of the above<br />19<br />http://maritessvelez.blogspot.com/<br />
  20. 20. Share of Market<br /><ul><li>The percentage of the total sales of a given type of product or service that are attributable to a given company</li></ul>Share of Mind<br /><ul><li>The percentage of customers who named the competitors in responding statement “Name the first company that comes to mind in this industry”</li></ul>Share of Heart<br />- The percentage of customers who named the competitor in responding to the statement “Name the company from which you would prefer to buy the product”<br />20<br />http://maritessvelez.blogspot.com/<br />
  21. 21. 8. ____ is a percentage of customers who named the competitor in responding to the statement “Name the company from which you would prefer to buy the product”<br />Share of Market<br />Share of Mind<br />Share of Heart<br />All of the above<br />21<br />http://maritessvelez.blogspot.com/<br />
  22. 22. 9. ____ duplicates the leader’s product and packages and sells it on the black market or through disreputable dealers<br />Cloner <br />Imitator<br />Adapter<br />Conterfeiter<br />22<br />http://maritessvelez.blogspot.com/<br />
  23. 23. Cloner<br /><ul><li>Emulates the leader’s products, name and packaging with slight variations</li></ul>Imitator<br /><ul><li>Copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing or location</li></ul>Adapter<br /><ul><li>Takes the leader’s products and adapts or improves them</li></ul>Counterfeiter<br /><ul><li>Duplicates the leader’s product and packages and sells it on the black market or though disreputable dealers</li></ul>23<br />http://maritessvelez.blogspot.com/<br />
  24. 24. 9. ____ duplicates the leader’s product and packages and sells it on the black market or through disreputable dealers<br />Cloner <br />Imitator<br />Adapter<br />Conterfeiter<br />24<br />http://maritessvelez.blogspot.com/<br />
  25. 25. 10. True or False. A market nicher serves small market segments not being served by larger firms<br />25<br />http://maritessvelez.blogspot.com/<br />
  26. 26. 10. True or False. A market nicher serves small market segments not being served by larger firms<br />26<br />True<br />http://maritessvelez.blogspot.com/<br />
  27. 27. TOP 10 Learning Questions for<br />(Chapter #11<br />Dealing with Competition)<br />Maritess Velez<br />September 24, 2010<br />Marketing Management Class <br />Prof. Remigio Joseph De Ungria<br />http://maritessvelez.blogspot.com/<br />

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