its a university final project.

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Wajeeha Yousaf
Maria Gohar
Aqsa Khalid
Final Project
Introduction to Entrepreneurship
Business plan
Dr. Shehryar Naveed

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Executive summary
This report is created to explain our business plan for Escape Room (The smashing place).
The smashing place will provide a free space like an empty room where people can go and release
their stress through shatter, break, stomp, tear and yell. It’s a therapy that doesn't involve reflection,
a meditation that doesn't involve soul searching. It will offer customer a safe way to release
frustration.
Our customers will be most of the youth because of the existing problems in our youth. We will
collaborate with different rehabilitation centers for better results. We have different financers who
will help us in making the escape rooms.

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Table of contents
Introduction........................................................................................................................................4
Vision and Mission Statement...........................................................................................................4
Why Start a Rage Room Business?.................................................................................................4
SWOT Analysis .................................................................................................................................5
Strengths .......................................................................................................................................5
Weaknesses..................................................................................................................................5
Opportunities .................................................................................................................................5
Threats...........................................................................................................................................5
Force Field Analysis:.........................................................................................................................6
Market Analysis.................................................................................................................................6
Market Gap........................................................................................................................................7
Target market....................................................................................................................................7
The Customers:.................................................................................................................................7
Value added for customers...............................................................................................................8
Partners.............................................................................................................................................8
Competitors.......................................................................................................................................8
Our Competitive Advantage..............................................................................................................8
Marketing and sales strategy............................................................................................................8
Advertising Strategy ..........................................................................................................................9
Our Business Structure.....................................................................................................................9
Cost...................................................................................................................................................9
Startup Expenditure ..........................................................................................................................9
Generating Funds/Startup Capital for Escape Room.....................................................................10
Sources of Income..........................................................................................................................10
Our Pricing Strategy........................................................................................................................11
Payment Options.............................................................................................................................11
Escape Room Business Plan – Sustainability and Expansion Strategy........................................11
Research introduction:....................................................................................................................12
Research methodology: ..................................................................................................................12
Population....................................................................................................................................12
Sample.........................................................................................................................................12
Survey results..............................................................................................................................12
Survey conclusion:..........................................................................................................................13
Questionnaire..................................................................................................................................14

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Introduction
The escape room is the place where mentally disturbed people can go and reduce or throw away
their stress on things that have no living importance. The customers can vent their anger by
destroying things through tools that we will provide them. We have devised strategies according to
customers taste and preferences they can choose any of the strategy which they like to reduce their
anger or depression.
The anxieties that let people come to escape room are friend drama, work stress, relationships and family
problems. These rooms will have items that could be easily smashed up because people love to break or tear
up things while they are depressed.
The escape room will provide customers a save and healthy place to throw their anger away and will keep
their secrecy rather leaking their information.
Vision and MissionStatement
Our vision: “to release anger and stress from their precious life”.
We provide a therapy to decrease their anger and relax down. They can feel good and stress-free after
venting out their anger on non-living things.
Our mission: “to give society healthy and happy life”.
With the passage of time we will add many newer concepts to achieve our main goal.
Why Start a Rage RoomBusiness?
We are passionate about resolving anger issues among young adults and even older individuals we
think towards beginning our own rage room business. The main aim of starting this business is
usually to take the stress off people, getting them out to vent their anger in a safe and healthy
environment..

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SWOT Analysis
Strengths
 Using Modern Technology:
We will use modern technologies to make them feel stress free.
● Two-way platform for learning:
Anyone can come and break things and can sell things for break.
● Verified profiles and rating systems:
We will make sure the security of our customers and the employees. Through customer’s feedback
we can rate their change in anger.
Weaknesses
 Many people may have negative effect of using these rooms as they will become angrier
towards things.
 People usually don’t consider mental health as a problem and if they are depressed they must
go to physiatrists and have a checkup.
Opportunities
● Weak competition:
There are almost zero competitors who are good enough.
 Attract the youth by solving their issues.
Threats
● Therapist can oppose because they are dealing with the same target market.
● New Competitors?

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If a big player becomes competition.
Force FieldAnalysis:
For Against
Aggression is like a pressure cooker. If you don’t let off some steam out of the cooker or release
your aggression, it is obvious that it will turn dangerous and harmful. Do not hold it in for too long
or otherwise you will eventually go mad and lose all control. Therefore, anger ought to be taken
out. Some mental health professionals says that escape rooms are an effective way of expressing
and letting off anger.
MarketAnalysis
With the invention of this platform, we can fill the gap between individual’s internal satisfaction
and safety.
Society is going towards the worst behavior due to a lot of stress and anger in them.

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This will not only allow the people to vent their rage but also a peaceful mind and healthy
environment. Despite of destroying things at your home or throwing your phone away or any other
action a person can simply come to us.
MarketGap
What we are trying to yield with this is the possibility of something new in Pakistan which has
never been done. An opportunity to introduce the concept of stress releasing place. In short, here
is the list of things that our company/app would be filing in the needs for the customers:
1. Mental peace.
2. Experiment with their anger towards destruction.
3. Realizing them the importance of every second of life and family.
Targetmarket
Our main focus will be the youth who are facing many problems inside and outside the homes. People who
are going through different traumas in their lives. Many people gets anxiety attacks and they suffer a lot due
to depression and stress.
The Customers:
Dividing the market into small group’s having similar preferences and tastes is important because
it becomes convenient for us to promote our service. Therefore, our market segmentation are those
young people who are stressed up with their relationships and overwhelmed by a huge burden of
study and they wanted to set free their stress out without having a fear of judgment by others.
Pakistan has an increasing number of youth in its population. And they are the ones who are more
disturbed mentally and want their stress to be release. Following are the people we will advertise
our marketing plan to:
 Youth
 students
 parents who work
 housewife

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Value added for customers
We will give them a platform to release their stress without having a fear of judgment by others. We are
accepting that mental health is very important and to maintain this health we are giving them the solution.
Mental peace is very important for having healthy life.
Partners
We will collaborate with rehabilitation centers as they are also working for the kind of same purpose. We
may need some psychologists with us to give more solutions to our customer.
Competitors
We do not have any direct rivals who will influence us. However, over business indirectly competes
with other stress relief businesses running in the industry such as yoga centers, gyms, and massage
parlors.
Our Competitive Advantage
The Anger Room industry or business is indeed a green and less competitive industry. We for the
very first are introducing this idea into reality and practicability and that’s our unique competitive
edge.
We will hire individuals whom are highly experienced and qualified to work with us helping us
achieve our required goals. We will be providing this service 24/7 to fit in people according to their
availability.
Marketing and sales strategy
Marketing strategies that we are going to adopt.
 Advertise our escape room on television station and radio stations
 Advertise the business of our escape room online through our website and other social
media platforms
 Print out brochures and cards in offices, libraries, public facilities etc

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 We will install attractive billboards across the town in order to attract people.
Advertising Strategy
Following are our advertising strategies:
 We paste our printed banners with logo at the back side of rickshaws.
 We painted wall in order to advertise our escape room.
 We advertise our escape room by sending text messages to their mobile phones.
Our Business Structure
To make our business of escape room leading escape room business in the country we have to
acquire a team of professionals whom will collaborate with us to meet the both ends meet and to
achieve our organizational goals. It will require the appropriate facility, efficient management and
structure of organization to achieve our goal.
These are the positions that will be held by experienced and qualified individuals:
 Chief Executive Officer
 Manager
 Accountant or Cashier
 Escape Room Instructor
 Cleaners
Cost
Customers’ suit up in protective dress, safety glasses are must and a “weapon” for smash
destruction. Typical ones are hammers, cricket bats, baseball bats and golf stick. By keeping in
consideration all these things along with the rent or buying of place then turning it in an escape
room. It will cost us approximately 2.5 lac rupees.
The cost for customer depends upon how much time he/she will spend in the room, as Rs.500 for
15 minutes and Rs.1000 for 30 minutes.
Startup Expenditure
 The cost of rent, and setting up the room can cost as approximately 10 000.

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 Marketing advertising expenses (500 flyers at Rs 2 per copy) for the total amount of – Rs
1,000.
 The total cost for appointing Business Consultant RS 2,000.
 Other expenses like stationery – RS 5,000
 Employee salaries and payment of utility bills– RS 50,000
 Protective body suit, mask, Kevlar gloves, and close toed shoes and accessories – RS 10,000
 LED TVs, computers, comfortable chairs, tables, and accessories amongst others. – RS
25,000
 Initiating a Website – RS 500
We should be having an approximate amount of 104500 to successfully launch a platform and well
equipped escape room.
Generating Funds/Startup Capital for Escape Room
Our business of escape room is a business that will be owned and managed by we three group
partners Aqsa Khalid, Maria Gohar, Wajeeha Yousaf. We will generate funds from:
 Create portion of the startup capital from personal savings.
 Create portion of the startup capital from friends and other extended family members.
 Create a larger portion of the startup capital from the bank (loan facility).
Sources ofIncome
Escape room will be established with the motive of maximizing profit. We will generate money by
offering the following services:
 We provide the items for breaking them.
 The tools that are to be used in destruction, and the Bluetooth speakers for clients to play
out their favorite tunes.

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 Offering anger management counselling session.
 Sale of food and beverages from inside our cafeteria.
Our Pricing Strategy
 The cost typically depends on how much time you spend in the room – as little as RS 5OO
for 15 minutes, or 1000 for 30 minutes.
 We have put ideas in place to deal concession services once in a while and also to reward
our faithful customers especially when they refer customers to us or when they register as
a family or a group.
Payment Options
The payment policy we are going to adopt included following because we know that different
customers prefer different payment options that suits them. There are the payment options .
 Payment with cash
 Payment through online bank transfer
 Payment through mobile money
 Payment through check
Escape RoomBusiness Plan – Sustainability and ExpansionStrategy
The future of any business depends upon the number of loyal customers we have, the competence
of their employees, their investment strategy and the business structure. If any of these factors are
missing from a business, then it won’t be last for too long.
One of our major goals of starting business that will survive off its own cash flow without injecting
finance from external sources once the business is officially running. We know that one of the ways
of gaining approval and winning customers over in our rage room is to equip our facility and to
make our facility highly secured and accessible.
As a matter of fact, profit-sharing preparation will be made accessible to all our management staff
and it will be based on their performance for a period of ten years or more. We know that if that is
put in place, we will be able to successfully hire and keep the best hands we can get in the industry;
they will be more loyal to help us build the business of our dreams.

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Researchintroduction:
We conducted a small scale research from our surroundings and concluded the following results:
Researchmethodology:
Population
Our population was people of Rawalpindi, Pakistan.
Sample
Sample include students of Fatima Jinnah Women University, employed individuals, youth of our
respective areas, working parents and housewives.
Survey results
Would you be interested to break things in a safe and controlled environment to relieve your stress?
Does your institution or company offer you any stress relieving programs?
yes no

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Would an escape room be helpful for making you feel relax?
Survey conclusion:
In question no1 68.8% people agree to opt for the opportunity to break things because they think
that they are not provided with stress management programs in their organizations or Institutions.
They are overwhelmed with the routine tasks and want them to take their bursts out. Therefore,
they were happy with our plan and showed willingness to participate in.
yes no
Sales
no yes

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Questionnaire
Would you be interested to break things in a safe and controlled environment to relieve your stress?
(a) Yes
(b) No
Does your institution or company offer you any stress relieving program?
(a) Yes
(b) No
Would an escape room be helpful for making you feel relax?
(a) Yes
(b) No