The document proposes a strategy to raise awareness of adolescent obesity and possible solutions using social networking sites. The strategy involves a health professional creating an online profile and engaging with a small group of students on social media. They would become a central source of obesity-related information and encourage students to generate their own content on the topic. By continuously posting new material and modifying their approach based on feedback, the goal is to establish long-term relationships to educate adolescents about obesity in a way that augments existing initiatives.