1. Group Members
• Tran Thuy Tien 1158141
• Truong Phuong Quyen 1158114

3. Rhetorical Situation
• Audience
Almost everyone knows about Nike branch, and Nike shoes
are the always the best choice for soccer players
• Purpose
The active yellow color is combined with the red color =>
catch eyes of the readers.
• Context
We make sure the images and the texts in this brochure will
allow the readers to access all of the necessary information.

5. Alignment &
Contrast
• ALIGNMENT
 using the alignment of text to
show the features of the shoes,
and the text follow the shape of
the textbox.
 yellow text is the title and
white text is the main
information – the features of
the shoes.
• CONTRAST
 using text with yellow &
white colors on the black
background to show the
contrast with a purpose of
getting the attraction of the
readers

6. Balance
• 4 images of different
sides: black color on the
silver background
 creating the balance of
color for the whole
brochure
• Cutting image => to make
the readers more curious
 they will try to find the
full image in our websites
(on the other side of the
brochure)

7. Repetition & Balance
+ Using real images to show the real color of the shoes
+ Using images of Ronaldo to attract more people who
are fans of soccer and Ronaldo.
 Targeting the potential customers
+ Using the repetition effect for the oblique line
 Making more balance

8. White Space
• Using the silver background for brand recognition
• Using shadow effect to make the text clear
• “Nike” yellow  separate the brand and the trend of the
shoes
• The text of the name is larger than the rest of the text 
noticed first

9. + We put image of the red shoes
beside the yellow text box to catch
the look of the reader into the red
shoes  Red shoes is our Focal
Point
+ YELLOW & RED show the active
for the sport brochure  create
uniqueness & difference
CONTRAST & FOCAL POINT

10. Conclusion
•The format of this brochure is Tri-fold
•Using hard paper
•The time to release is the time
during the World Cup 2014