SEO IS A CONTEST The Competitors - Websites The Judges - Search Engines The Prize - Visitors and Potential Customers And It’s Already Started.

1. 10
“Master of Your Domain”
SKILLS
TO BECOME
SEO

2. SO YOU’RE STILL
MASTER OF
YOUR DOMAIN?”
“
- COSMO KRAMER, SEINFELD
The Competitors - Websites
The Judges - Search Engines
The Prize - Visitors and Potential Customers
And It’s Already Started.
SEO IS A CONTEST

3. Author Bios

4. www.inboundmarketingagents.com 4
Table of Contents
1 SITE ORGANIZATION
pages 6-7
6 PUBLIC RELATIONS
page 14
2 RESEARCH
pages 8-9
CONTENT DISTRIBUTION
7 & PROMOTION
page 15
3 BASIC HTML & CSS
page 10
8 UX (USER EXPERIENCE)
pages 16-17
4 COMMUNITY-BUILDING
pages 11-12
XMP SITEMAPS &
9 SCHEMA MARKUPS
pages 18-19
5 CONTENT MARKETING
page 13
SERVER OPERATING
SYSTEM ADMINISTRATION
10
page 20

5. 5
www.inboundmarketingagents.com
Introduction

6. 6
1
www.inboundmarketingagents.com
SITE ORGANIZATION
76% of website visitors want a website that
is easy to navigate - HubSpot.com

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HOME
(index page)
PARENT
PAGES
(site index)
CHILD
PAGES
(content)
Basic Website Structure

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2 RESEARCH
HubSpot’s Traffic Sources allows you to see what keywords your visitors are using to
find your website organically.

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Read “10 Free Website Analytics Tools - Honest Reviews & Analysis”
for your keyword research and competitor SEO analysis
HubSpot’s Keyword Tool allows you to input up to 1,000 keywords. You can track website visits,
website rank, monthly searches, cost per click and competition per keyword.

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3 BASIC HTML & CSS
Read “Do Inbound Marketers Need to Know How to Code?”

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4 COMMUNITY-BUILDING
25% of people choose to engage with brands be-cause
they want to join a community of brand fans - BRANDERATI

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Read “7 LinkedIn Tips for Using Groups Feature Effectively”
Read “A Cutting-Edge Course in Pinterest, Instagram and YouTube Contests”

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5 CONTENT MARKETING
Read “17 Marketing Masters Talk 2014 Content Marketing Trends”

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6 PUBLIC RELATIONS
Read “How to Craft a Magnetic PR Pitch”

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7 CONTENT DISTRIBUTION
& PROMOTION
Read “10 Innovative Content Distribution Ideas and Platforms”

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8 UX (USER EXPERIENCE)
...the average web page visit lasts less than one
minute. The first 10 seconds of a user’s time on the site are critical
– during this time, the user’s eyes will gauge whether the company is
trustworthy and the website is user-friendly. - www.business2community.com

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USER
UNSATISFIED
USER
SEARCH
ENGINE
WEBSITE
CONTENT

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9 XML SITEMAPS &
SCHEMA MARKUPS
Generate an XML sitemap now - Visit xml-sitemaps.com

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This is the beginning of an XML sitemap

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10 SERVER OPERATING
SYSTEM ADMINISTRATION
Read Schema.org - “Why You Are Behind if You Are Not Using It.”

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www.inboundmarketingagents.com
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