اجلاس توسعه دهندگان وب فارسی ۲۲ آذر ماه ۱۳۹۵ مرکز همایش های وزارت ارتباطات و فناوری اطلاعات شروین مشایخ مشاور دیجیتال --------------------------------- کانون توسعه دهندگان فضای مجازی

1. Design
as a life

2. Shervin Mashayekh
@shervinmashayekh

4. “When an elevator fails, it’s useless, When an escalator
fails, it becomes stair.
As a designer we should build escalators not elevators.”

5. WHAT IS A DESIGNER?

6. What is a designer
.A Designer Solve Problems Within a Set Of Constraints
.A Designer Understands Goals
.A Designer Gather Information
.A Designer Talks To Clients And Stakeholders

7. YOU = YOUR USER
Mistake #1

8. GETTING CLIENTS
Clients are looking for confidence when they hire. You
wanna make sure you don’t land a client? Then act freaked
out and worried. I’m not saying play “hard to get.”
I’m telling you to behave like someone who I’d entrust
writing a large check to while putting my professional
reputation in your hands.

9. REFERRALS
When you need a new doctor, lawyer, or butcher, your first
inclination will always be to ask someone you trust. You
value the opinions of people you trust, and it’s faster than
doing a lot of research on your own.
How to get referrals:
1. Be pleasant to work with.
2. Do good work.

10. Your are not there to be
the client’s friend
Mistake #2

11. GETTING CLIENTS
Network
Be visible
Maintain relationships
Reflect well on people who recommend you

12. CHOOSING THE RIGHT CLIENT
Getting clients is great. But they tend to come in enough
different shapes and sizes that some of them will not be
right for you. Or you may not be right for them. For the
sake of both your businesses you need to make sure you’re
selecting the right clients.

13. CAN YOU DO GOOD WORK FOR THIS CLIENT?
DO THEY UNDERSTAND WHAT YOU BRING TO THE TABLE?
CHOOSING THE RIGHT CLIENT

14. Good Client VS Bad Client
.“The home page just needs two big buttons: ‘buy
books’ and ‘subscribe to our newsletter about
books.’”
.“What’s your goal with those big buttons?”
.“We want people to buy our books.”
.“Are they good books?”
.“They’re the best books.”
.“Why don’t we start by getting people as excited
about your books as you are?”
“Go on...”
.“The home page just needs two big buttons:
‘buy books’ and ‘subscribe to our newsletter
about books.’”
.“What’s your goal with those big buttons?”
.“What do you care? Just make my buttons!”

15. Not Working For Money
Mistake #3

16. Not Clearly define your services
Mistake #4

18. Work without contract
Mistake #5

19. Working with Friends
Mistake #6

20. Present it, don’t send it!
Mistake #7

21. Starting with an apology
Mistake #8

22. Give the real estate tour
Mistake #9

24. The homepage is your most important page
Mistake #10

25. More choices and features result in higher satisfaction
Mistake #11

26. Mistake #12
Asking the wrong questions and Getting
Defensive

27. Mistake #13
Reacting to questions as change requests

29. Mistake #14
Asking: Do You Like IT

31. Success happens overnight
Mistake #15

32. Thanks@shervinmashayekh