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Class Slide presentation Spring 2014

Published in: Social Media, Business, Technology
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  1. 1. ReneWrightMKTG-338-001
  2. 2. “social networking tool that allows users to create and share images or videos by creating digital pinboards, a collection of pins, usually with a common theme”
  3. 3. 72% female Average age: 25-54 Average Income of $25k-$75k DEMOGRAPHIC 70 million users worldwide
  4. 4. Founders: Ben Silbermann & Paul Sciarra Beta released: March 2010 Best New Startup of 2011 Third Largest Social Media Outlet Ben Silbermann accepting the Crunchies award in 2011
  5. 5. Opportunities Global Growth Appeal to men Allowing advertising Threats New Social Media Spammers Copyright infringement issues
  6. 6. Simple & Easy Addictive Universally Useable Solely Focused on Personal Interests Creates Referral Traffic WHY THE INTEREST IN PINTEREST
  7. 7. Boost Traffic Get Discovered Increase Awareness Connect with Target Bond with Brand Fans Customer Engagement Kick of discussion Search Engine Optimization Snapshot of inner lives of ideal clients ADVERTISING & MARKETING
  8. 8. Clicks per pin Re-pins per pin Average visit duration KPIS
  9. 9. Integrate with other Social Media Update & delete your pins & boards Make a „resume‟ board Remember your audience TIPS FOR PERSONAL USE
  10. 10. Free People West Elm Real Simple Caribou Coffee TAKE NOTES FROM
  11. 11. November place Pins January acquired Visual Graph Predicting interests (“Explore Interests”) February 14th Apps Support GIFs 2013-2014
  12. 12. Business life cycle Increases current clientele base Use place pins to send out coupons & alerts TO THE FUTURE Any Questions?
  13. 13.  Carr, K. (2012). Pinterest marketing for dummies. Hoboken, N.J. Chichester: Wiley John Wiley distributor.  Hayden, B. (2012). Pinfluence : the complete guide to marketing your business with Pinterest. Hoboken, N.J: Wiley.  Leland, K. (2013). Ultimate guide to Pinterest for business : master the A-to-Z guide on using Pinerest in your profession, curate content and build boards that convert customers to buyers, create a savvy pinning strategy to drive traffic, build your brand, and boost business. Irvine, California: Entrepreneur Media, Inc.  Pinterest. (2014, February 8). Retrieved February 13, 2014, from Wikipedia website: SOURCES