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State of Livestream and Raw Content

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PRPL Social Media & Content Strategist, Brandon Shaw, shares his thoughts on the current state of live streaming and raw content, where they're going, and how these technologies can be leveraged by agencies who incorporate them into their social strategy.

Topics discussed:
-Current trends in livestream and raw content apps
-The importance of embracing these new technologies
-Best practices on SnapChat and Periscope

Published in: Social Media
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State of Livestream and Raw Content

  1. 1. By: Brandon Shaw State Of Live Stream & Raw Content
  2. 2. Y’all Notice? I’ve been walking around the office filming random people with our new social phone. His name is Duke Silver. Duke Silver: Smooth as Silver
  3. 3. Wait, What? Hasn’t live streaming been around awhile? Yep.
  4. 4. Why Should I Give a Shit? GROWTH • Facebook took one year to gain one million users. • Instagram took two and a half months to gain one million users and a year for 10 million users. • Periscope took five months to reach 10 million users.
  5. 5. Why PRPL Cares • Similarly to YouTube and Vine, live stream video adds dimension and personality to brands. • Live streaming makes it possible for people to have real- time conversations without being in the same place. • While video rules, it also can take time to edit. • Live streaming can make a brand’s voice more impactful in social conversations • Cause they just do. WHY WE GIVE A SHIT
  6. 6. Popular Streaming Services
  7. 7. Popular Types of Live Streaming Services
  8. 8. Popular Types of Live Streaming Services
  9. 9. The Future 🔥 ¡Facebook Live! ¡Facebook Live! ¡Facebook Live! ¡Facebook Live! ¡Facebook Live!
  10. 10. Live Streaming Best Practices PERISCOPE Make sure you have wifi or a 4G connection from the place you’re broadcasting from.
  11. 11. Live Streaming Best Practices PERISCOPE Appropriately title your broadcast. Example: 👍“Twitter’s 10,000 character limit? Our thoughts!” 👎“Twitter Update Video”
  12. 12. Live Streaming Best Practices PERISCOPE Share your broadcast on Twitter. There’s an option before you go live to tweet. It’ll look like this: LIVE on #Periscope: [Video Title] [Link to Video]
  13. 13. Live Streaming Best Practices PERISCOPE Hold your phone vertically — changing the landscape doesn’t recalibrate the broadcast and you’ll end up with a weird angle.
  14. 14. Live Streaming Best Practices PERISCOPE Flip the camera. If you’re interviewing yourself or talking to the audience have the camera facing you. If you’re shooting a scene, flip the camera the other way.
  15. 15. Live Streaming Best Practices PERISCOPE Ask the audience questions. Everyone loves to give their opinion.
  16. 16. Live Streaming Best Practices PERISCOPE Answer questions in real-time.
  17. 17. Live Streaming Best Practices PERISCOPE Encourage positive feedback by asking your audience for ❤ (double tap)
  18. 18. Live Streaming Best Practices PERISCOPE Remember: Your broadcast will be global. You may get questions in different languages.
  19. 19. Live Streaming Best Practices SNAPCHAT There’s no big secret snapping strategy — just take photos and videos like you would on any camera.
  20. 20. Live Streaming Best Practices SNAPCHAT You can soundtrack your snaps by playing Spotify or whatever music app in the background while you shoot.
  21. 21. Live Streaming Best Practices SNAPCHAT Use geofilters. Almost every major city in the US has customized graphics that are fun to swipe on the screen.
  22. 22. Yo, Gimme Ideas on What to Live Stream
  23. 23. Some Ideas • How-to • Q&A • Interview someone • Conference / Event coverage • Behind-the-scenes WHAT THE HELL SHOULD I STREAM?
  24. 24. Some Ideas
  25. 25. Wrap It Up
  26. 26. Wrap it up, B!
  27. 27. 💯 Live streaming humanizes people and brands the way photos and recorded video never could. • Find interesting content. • Use Twitter to boast about your live stream. • Don’t be afraid to fail. • Interact.

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