1. Journal 2
I am going to make a journal with the concept of persuasion. In my mind, persuasion
is a way to convince people to take a particular issue on a point of voice. It may
convince people to see things through our point of view or ask people to take a certain
action. Persuasion is common in advertising because the marketing professionals want
customer to buy their products by persuading them with the attractiveness of their
products.
From the advertisment I have provided from The Star, it is a persuasion
advertisement. The advertisement have a big tittle of ‘Diabetics: do not ignore the risk
of nerve damage! ’(message with emotional content). This line of message makes
people feel scared of nerve damage. The advertisment highlighted a fact which is ‘ up
to 70% of diabetics have nerve damage which can lead to amputations.’ This shows
that the advertisement is an awareness for diabetics on nerve damage. There are some
nerve damage symptoms listed out on it as well such as loss of feelings, tingling,
numbness and burning sensation. Right after every symptoms, there is a question
mark behind as it is used for asking readers if there is a symptoms similar with those
and if yes then maybe there will be nerve damage. The symptoms make readers get
more worries and might have bigger possibility to take actions on taking care of their
nerve.
Then, the advertisement shows out the product which named Live-well Mecomin.
It can ‘regenerate damaged peripheral nerves’ (message that do not appear to chang
attitude). It is also able to protect against degeneration process of the nervous system
and promote healthy system. Customers just have to take one capsule three times
daily and the main point is the product is suitable for diabetics. These all are the
attractiveness of the product to persuade customers to buy the product. Customers will
be attracted by the functions of the medicine to prevent nerve damage. The photo of
the product is provide as well to let the customers to see how does it look like. I think
this is important to show out the product before persuasion on words because this can
make sure customers will not mistaken the product. Besides, there is an old man photo
in the advertisement and it makes me feel like the advertisement is trying to make an
image of healthy lifestyle to customers (attractive and credible communitors). The
descriptions of the product makes me want to purchase if I am diabetics as it fully
described its’ advantage and it really persuades people to purchase as it makes people
to aware of the nerve damage by stating out the consequences and the symptoms so
that people will know more about nerve damage. Morever, I get more persuasion from
the line of words ‘ it works!’ because it sounds like adding confidence for customer
on itself. I like the advertisment as it shows out the whole persuasion by telling the
nerve damage awareness and then convince customers to buy the product by using the
benefits of the product.
2. NAME : MOK PO YI
STUDENT ID : 0318207
COUSE CODE : PSY30203
TITLE : FNBE SOCIAL PSYCHOLOGY JOURNAL 2
