1. Interview Questions
1. Could
you
tell
us
a
little
bit
about
yourself,
your
background
in
the
industry,
and
about
the
company
you
work
with?
2. As
the
Executive
Director
of
Advertising
Services,
what
exactly
are
your
professional
duties
and
what
role
do
you
play
within
the
company?
3. How
many
physical
magazines
has
Magazines
Canada
worked
with
as
a
whole
each
year
and
what
kinds
of
magazines
have
these
been?
• Has
this
number
been
increasing
or
decreasing?
What
is
the
trend?
• Why
do
you
think
it
has
been
increasing/decreasing?
4. From
a
publishing
perspective,
what
are
the
pros
and
cons
of
printed
magazines?
• What
types
of
on-‐going
efforts
have
been
established
to
improve
the
efforts
of
traditional
magazine
publishing?
5. What
is
your
stance
in
regards
to
the
so-‐called
“Digital
Transformation?”
What
steps
have
been
taken,
if
any,
to
incorporate
digital
with
traditional
print?
6. Could
you
please
elaborate
on
the
Magazines
Canada
“Magazines
Connect”
video
and
the
ideology
behind
it?
Who
was
the
target
audience?
7. Does
Magazines
Canada
support
online
versions
of
magazines?
• IF
YES:
Has
online
popularity
been
positively
or
negatively
affected?
Why?
• Is
there
a
major
difference
between
certain
types
of
magazines?
• What
magazine,
in
your
opinion,
best
utilizes
online/interactive
elements?
• Are
print
production
files
(of
magazines)
well
managed,
retrievable,
and
in
a
format
appropriate
for
efficient
e-‐magazine
conversion?
• Is
the
e-‐magazine
file
easily
packaged
and
transmitted
online?
2. • IF
NO:
• Why
not?
• Are
there
other
things
in
place
to
capture
the
online
market?
• How
have
these
affected
publications?
• Do
“e-‐features”
bring
new
and
profitable
business
to
magazines?
Do
they
attribute
to
expanded
sales
or
special
projects?
8. Does
Magazines
Canada
offer
any
magazines
that
come
solely
in
digital
format?
If
yes,
about
what
percent?
9. Our
project
is
meant
to
show
that
instead
of
one
being
better
than
the
other,
printed
reading
material
and
eMagazines
can
coexist.
Do
you
think
that
this
is
possible?
