1. ADM 4301 A – Enterprise Systems Management
Will Robertson
September 29, 2011

2. Product
 NetSuite Financials / ERP
 Web-based “Cloud ERP”  Integration with other
 11 modules for ERPs
Finance, Supply
Chain, and HR
 Integration with CRM
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

3. Financial Dashboards
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

4. Supply Chain Dashboards
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

5. Accounts Receivable
Report
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

6. Company History
 Founded in 1998
 HQ in California
 1,000+ Employees
 Offices in
US, Canada, Europ
e, and Asia
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

7. Management Team
 CEO, CTO, & EVP
of Sales
 Previous Oracle
Employees
 CFO
 Previous SAP
Employee
 Billy Beane, Board Member
 Oakland Athletics General Manager (Moneyball)
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

8. Market
Share
 Considered
Tier 3
 Market share in North America up by 31%
 Now 8th largest vendor in North America
Data provided by Gartner, April 2010 – 2011
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

9. Needed:
 Flexible and scalable ERP to support rapid growth
Result:
 Implemented NetSuite within 6 weeks in 5
international markets
 Replaced 100s of spreadsheets with one ERP
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

10. "Groupon knew traditional pre-web ERP software
would slow them down. They needed an application
as fast and flexible as their business model, and that
requirement led them to NetSuite"
Zack Nelson, CEO
"Modern companies realize that standardizing on pre-
web client/server applications is no way to be
successful. Groupon's decision to turn to NetSuite
OneWorld for its needs is another affirmation that
NetSuite is where business is going,"
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

11. PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

12. Problems:
 Operational inefficiencies hindered ability to profit
from rapid web traffic growth
 No consolidated financial information across 8
blogs and web properties
Solution:
 Implemented NetSuite within 60 days
 Real-time dashboards of advertising
revenues, employee information, and AR/AP
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

13. Strengths and Weaknesses
 100% Cloud Based
 + Fast to deploy
 + Designed for easy remote access
 + Lower IT Costs
 - Data security questionable
 - Availability of data dependent on
 internet connection
 Limited functionality for large scale enterprises
 - Support for up to 2,000 users
 - No manufacturing module
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

14. Strengths and Weaknesses
 Total Cost of Ownership
 + 50% lower TCO than on-premise solution
 + No upfront capital investment
 Integration…
 …with many 3rd-party CRM and e-commerce systems
 …with NetSuite’s own CRM and e-commerce systems
 …with Tier I ERP systems
TCO data from Hurwitz & Associates whitepaper (based on 100 users):
“Compelling Case for Cloud Computing in SMB”
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

15. Tier I Integration
 Integrate with SAP or Oracle ERP
 Run subsidiaries on NetSuite while keeping parent
company on SAP or Oracle
 Data integration between systems
 Faster implementation than a second Tier I ERP
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

16. Conclusion
 100% web-based for remote access
 Fast to implement
 Lower TCO and upfront for small-medium
businesses
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS

17. Conclusion
“To provide web-based integrated
business systems with the power of
traditional applications used by the world's
largest companies, but at a fraction of
the cost and complexity.”
PRODUCT – HISTORY – MARKET – CUSTOMERS - ANALYSIS