Consumer Snapshot - January 2014

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Consumer Snapshot - January 2014

  1. 1. Consumer Snapshot january 2014 www.ProsperDiscovery.com
  2. 2. january 2014 sentiment strategy state of the consumer Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. www.ProsperDiscovery.com © 2013, Prosper®
  3. 3. sentiment very confident/confident in chances for a strong economy {adults 1 8+} 45% economic sentiment continues to climb in January, with 43.2% confident/very confident in chances for a strong economy 40% 35% consumer confidence 43.2% 13 month summary 35.3% 30% 28.3% current reading represents a 20%+ increase over a year ago as well as the third consecutive month of increase – an occurrence last seen in mid-201 2 25% 20% Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  4. 4. sentiment very confident/confident in chances for a strong economy {adults 1 8+} 60% 50% consumer confidence 50.5% 43.2% 40% economic sentiment continues to climb in January, with 43.2% confident/very confident in chances for a strong economy 13 month summary 35.3% current reading represents a 20%+ increase over a year ago as well as the third consecutive month of increase – an occurrence last seen in mid-201 2 30% 20% new year, new hope? 10% consumer confidence currently the most optimistic headed into the New Year since the “Great Recession” 0% Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 however, remains below pre-recession Jan-07 Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  5. 5. strategy practicality & focus on needs {adults 1 8+} 60% 55% an early spring in consumers’ spending steps? 53.7% 50% 45% 49.6% 45.0% with confidence rising, practicality toward purchasing (41.8%) slips six points from December (47.9%) year-over-year, pragmatic purchase intentions down less dramatically 40% 41.8% look for thoughtful spending to continue 35% nearly half (49.6%) continue to focus on just what they need when at the store, declining from December (52.5%) and Jan-1 (53.7%) 3 30% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT Source: Monthly Consumer Survey with practicality decreasing, look for consumers to consider quality, service, experience, etc. when making purchases www.ProsperDiscovery.com © 2013, Prosper®
  6. 6. state of the consumer do you think the economy will ever rebound to what it was before the current economic crisis? {adults 1 8+} Yes No Not sure Jan-10 More than a third (35.1%) are hopeful for an 1 economic rebound, even with Jan-1 (35.1%), but below Jan-10 (40.8%) 35.1% Jan-11 32.3% Jan-12 Debt Crisis of Aug-1 1 31.6% Jan-13 Fiscal Cliff Fall-out 35.1% Jan-14 20% optimism upticks from 2013, 2012 40.8% 25% 30% 35% 40% 45% Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  7. 7. state of the consumer do you think the current economic crisis will impact your lifestyle over the next 5 years in any of the following ways? (top 5) {adults 1 8+} I will try to stick to a budget I will consider each purchase more carefully optimism upticks from 2013, 2012 More than a third (35.1%) are hopeful for an 1 economic rebound, even with Jan-1 (35.1%), but below Jan-10 (40.8%) 40.3% 38.8% look for cautious consumers to continue I will be more price conscious when buying clothing and food 37.1% I will not incur a large credit card debt 35.5% I will spend less dining out while top 5 financial “fixes” have declined compared to 201 and 2010, 82% indicate that the economy will 2 impact their lifestyle into 201 9 Jan-10 Jan-12 Jan-14 34.6% two out of five Americans plan to stick to budgets, consider purchases more carefully consider this: changes have been made (i.e. not trying to stick to budgets, already doing so) 0% 10% 20% 30% 40% 50% 60% Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  8. 8. thanks visit ConsumerSnapshot.com access: ______________________to Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com Messier 82 image source www.ProsperDiscovery.com © 2013, Prosper®

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