Consumer Snapshot June 2013

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Consumer Snapshot June 2013

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Consumer Snapshot June 2013

  1. 1. www.ProsperDiscovery.comConsumer Snapshotjune 2013
  2. 2. © 2013, Prosper®sentiment strategyjune 2013Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present orfuture methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.discovery
  3. 3. © 2013, Prosper®sentimentSource: Monthly Consumer Surveyconsumer confidencethose very confident/confident in chances for a strongeconomy perk up in June, rising a point to 40.6%very confident/confident in chances for a strong economy{adults 18+}40.6%25%27%29%31%33%35%37%39%41%43%13 month summarywhile we haven’t seen any consecutive months ofincrease since Q3 2012, confidence among consumershas trended upward YOY… an encouraging sign as the Back-to-School shoppingseason approaches
  4. 4. © 2013, Prosper®sentimentSource: Monthly Consumer Surveyconsumer confidencethose very confident/confident in chances for a strongeconomy perk up in June, rising a point to 40.6%very confident/confident in chances for a strong economy{adults 18+}13 month summarywhile we haven’t seen any consecutive months ofincrease since Q3 2012, confidence among consumershas trended upward YOY… an encouraging sign as the Back-to-School shoppingseason approachesbreaking the post-recession “curse”years following the recession characterized by confidencesuppressed in a holding pattern0%5%10%15%20%25%30%35%40%45%50%Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
  5. 5. financial plansHasrising confidencepositively affected consumers’&spending outlook?
  6. 6. © 2013, Prosper®strategySource: Monthly Consumer Surveypracticality & focus on needs{adults 18+}watch for cautious, mindful spendingpragmatic purchasing habits remains relatively intactYOY among nearly half of consumers48.2%47.0%54.7%50.4%30%35%40%45%50%55%60%I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT…but more impulse spending?focus on needs over wants when at thestore declines from Jun-12consumers might be more motivated to upgradefrom generic to name brand, sample new products,shop a little off the listwhat does this mean to retailers?with practicality remaining prominent, though,motivation via special sale, promotion, or coupon willhelp pique interest
  7. 7. HowareStudent Loanholderscoping?Total StudentLoan Debt(Under 30):$322 billionTotal Borrowers(Under 30):15 millionAverage StudentLoan Balance(Under 30):$21,402Source: FRBNY Consumer Credit panel/Equifax
  8. 8. © 2013, Prosper®student loansoptimistic about the economymore than half of YSLHs are very confident/confidentin chances for a strong economy, 30% higher thanconsumers overall53.0%40.6%0%10%20%30%40%50%60%Young Student Loan Holders Adults 18+very confident/confident in chances for a strong economy{young student loan holders*, adults 18+}Source: Monthly Consumer Survey * Young Student Loan Holders: Born after 1982 and currently have a Student Loanbanking on the stock market?45% of YSLHs think the stock market accuratelyreflects the strength of the economy, compared tojust 32% of adults 18+YSLHs are about 70% more likely to be planning topurchase stocks in the next three months versus theoverall population
  9. 9. © 2013, Prosper®student loanspracticality is a priority52% of YSLHs are citing pragmatic purchaseintentions compared to 47% of adults 18+practicality & focus on needs{young student loan holders*, adults 18+}Source: Monthly Consumer Survey * Young Student Loan Holders: Born after 1982 and currently have a Student Loan52.0%53.1%47.0%50.4%30% 35% 40% 45% 50% 55%I have become more practicaland realistic in my purchasesI focus more on what I NEEDrather than what I WANTYoung Student Loan Holders Adults 18+YSLHs exhibit a more intense focus on needs overwants as well
  10. 10. © 2013, Prosper®student loanspracticality is a priority52% of YSLHs are citing pragmatic purchaseintentions compared to 47% of adults 18+financial plans{young student loan holders*, adults 18+}Source: Monthly Consumer Survey * Young Student Loan Holders: Born after 1982 and currently have a Student Loanconservative money managersincreasing savings & paying down debt are YSLHs’financial prioritiesalso more likely than average to decrease overallspending and pay with cash more oftenYSLHs exhibit a more intense focus on needs overwants as well0% 10% 20% 30% 40% 50%Increase savingsPay down debtDecrease overall spendingPay with cash more oftenYoung Student Loan Holders Adults 18+44% of YSLHs feel that they are saving enoughversus just 30.7% of adults 18+
  11. 11. © 2013, Prosper®thanksvisit ______________________to access:Consumer Snapshot InsightCenter™PowerPoint Slides…and morePam GoodfellowConsumer Insights DirectorProsper Insights & Analytics™pam@goProsper.comProsperDiscovery.comConsumerSnapshot.comMessier 82 image source

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